Search Engine Marketing Jobs: Companies, Eligibility, Vacancies and Salary

What is Search Engine Marketing (SEM)?
It can involve things like search engine optimization (SEO), advertisements that are paid for, link building, and other things. In most cases, it pertains to paid search advertising. One of the most efficient methods to advertise your items and expand your business is through search engine marketing. You target a highly responsive audience by presenting someone with an ad that is directly linked to what they are searching for at the moment of intent. Furthermore, if done correctly, it may be highly cost-effective.

Another reason why SEM is essential for digital marketers is the measurable data it delivers on ad success.

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Another reason why SEM is essential for digital marketers is the measurable data it delivers on ad success. This data enables advertisers to make more educated decisions by better understanding their return on ad spend (ROAS). Now that you have a better understanding of the benefits of SEM for your organization, let's take a look at the distinctions between SEM and SEO. Boost your Skills by learning: Digital Marketing

Table of Content:
1) Requirement:
2) Vacancy:
3) Salary:
4) The duties:
5) Companies Hiring for Digital Marketing Analyst:

Requirement:

• Analytics and PPC tools including Google Analytics, Google AdWords, and Facebook Business Manager are required.
• Excellent knowledge of SEO and SEM methodologies and best practices.
• Extensive knowledge of content management platforms such as WordPress, Drupal, and Joomla.
• Extensive knowledge of search engines such as Google, Bing, and Yahoo.
• Basic knowledge of JavaScript, CSS, and HTML.
• Specialist in Search Engine Marketing Bachelor's degree in marketing and communications.
• Outstanding research and analytic abilities.
• Excellent computer abilities, including MS Office and Google Suite.

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1. Introduction to digital marketing
2. Website Planning and Creation

Vacancy:
The top 3000+ Search Engine Marketing opportunities in India now. Make use of your professional relationships to get recruited. Every day, additional search engine marketing jobs are posted.

Salary:
The yearly income of a Search Engine Marketing Specialist in India ranges from 2.8 Lakhs to 9.5 Lakhs, with an average annual compensation of 4.0 Lakhs. Estimates of salary are calculated based on 45 recent Search Engine Marketing Specialist earnings.

The duties:

• Monitor, report on, and analyze website statistics as well as PPC activities and campaigns.
• Control campaign spending by keeping within budget, predicting monthly costs, and resolving differences.
• To maximize ROI in sponsored search ads, run experiments, gather and analyze data, and uncover patterns and insights.
• Copy and landing pages for paid search engine marketing campaigns should be optimized.
• Examine and compare competing advertising links
• Continued paid keyword research, growth, and optimization 

Companies Hiring for Digital Marketing Analyst:
1) Ideal Employee Description:

• Excellent verbal and written communication skills
• Ability to create reports and presentations for clients and the leadership team using Word, Excel, and PowerPoint.
• Expertise with technologies such as Semrush, Adwords, and Google Analytics
• 2+ years of sponsored campaign experience, with past experience executing digital advertising on Google Adwords and Facebook.
• Excellent awareness of customer behavior
• Highly creative with strong analytical skills
• Strong knowledge of digital marketing trends, new social media sites, web technology, algorithm adjustments, and best practices

Responsibilities:

• Plan, execute, monitor, and manage ads on numerous platforms, including Google Ads and Facebook sponsored advertising.
• Create PPC techniques to boost your internet exposure.
• Developing, testing, and executing successful paid search strategies
• control all facets of your Google Ads campaigns.

Provide:

• Analyse and optimize advertising strategies to maximize return on investment (ROI).
• Monitoring daily, weekly, and monthly KPIs to find areas for improvement
• Collaborate with the content and design teams to ensure that Google advertising and campaigns meet the desired objectives.
• Make suggestions and put plans in place for keyword potential, Quality Score, and campaign structure. Paid search optimization, targeting, display network, and other aspects in accordance with organizational goals.
• KPIs are constantly reported to the leadership team via various dashboards.

2) Executive Search Engine Marketing, iMz Media Solutions, Mumbai:

• 3 - 4 years 

A detailed description of duties

• Managing Facebook, LinkedIn, and LeadGen. Campaign Setup from Start to Finish (Google, Facebook, LinkedIn)
• CPM, CPL, CPV, and CPS are all calculated.
• Thorough grasp of digital media planning and buying, SEM-Google Adwords, and Google Analytics, and expert in managing Google Adwords paid search, display, video, YouTube, commerce, and mobile campaigns.
• Create marketing plans, including keyword research and ad copy.
• To maximize ROI in sponsored search ads, run experiments, gather and analyze data, and uncover patterns and insights.
• Working on the Publishers Dashboard, Vertoz.
• Track rivals' PPC campaigns and selected keywords.
• Keep track of, report on, and analyze website statistics as well as PPC activities and campaigns. Google Analytics was used to acquire a large amount of data.
• Excellent command over the following tasks: keyword bidding, ad copywriting, remarketing, content advertisements, match type techniques, landing page testing, and the most recent Adwords features.
• Track and update traffic trends with PPC (pay-per-click) and Ads Management.
• Maintain and monitor keyword bids on a daily and monthly basis.
• Creatives' coordination with the Designing Team. Strategy brainstorming using CS.
• Excellent command of Google Analytics and the ability to derive tasks for action from data points
• Account optimization on a daily basis (negatives, spending, daily and monthly budgets, keyword optimization, ad copy optimization, location, device, population growth, ad time management, bidding strategy)
• Should be acquainted with Google Tag Manager
• Proactive in strategy research and planning.
• Good analytical abilities are required to achieve a high-quality score and optimize PPC campaigns.

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Ideal Candidate Profile:

• Excellent knowledge of display advertising Excellent knowledge of Google Analytics
• Google Adwords & Analytics Certification
• Excellent communication, presentation, and customer service abilities
• Working knowledge of digital media publishers
• 1-3 years of expertise in Digital Media Planning & Buying and SEM Search Engine Marketing - Paid Search
• Should have a background in/experience in digital marketing
• Self-starter and proactive
• Excellent time management and organizational abilities Required past experience with a reputable digital media firm Required experience dealing with Publishers Expert in Google Adwords and Google Analytics
• Strategic thinker with on-the-job experience

It can include things as search engine optimisation (SEO), sponsored marketing, link building, and other things. It usually refers to paid search advertising. Search engine marketing is one of the most effective ways to promote your products and grow your business. You reach a highly receptive audience by displaying an ad that is closely related to what they have been looking for at the time of intent. Additionally, if done right, it has the potential to be extremely cost-effective.

Another reason why SEM is critical for digital marketers is the quantitative data on ad success that it provides. Another reason why SEM is critical for digital marketers is the quantitative data on ad success that it provides. This information allows marketers to make more informed decisions. By better knowing their return on ad spend (ROAS), advertisers may make more informed decisions. Now that you have a better idea of the advantages of SEM for your business, let's look at the differences between SEM and SEO.

Read More: Key Elements of A Mobile Optimization Strategy
 

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