Top 50+ Social Selling Statistics In 2023

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Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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Social selling is the use of social media platforms to connect with potential customers and build relationships with them. It is a powerful way to generate leads, close deals, and grow your business. In this article, we will share some of the most important social selling statistics for 2023. These statistics will give you a better understanding of how social selling works and how you can use it to achieve your business goals.

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Table of Content
Top 50+ Social Selling Statistics In 2023

Top 50+ Social Selling Statistics In 2023

80% of B2B buyers use social media to research products and services.
78% of B2B buyers say they are more likely to buy from a company they follow on social media.
92% of social media users trust recommendations from friends and family.
84% of social media users are more likely to buy from a brand that engages with them on social media.
72% of social media users say they have purchased as a result of seeing a social media ad.
60% of social media users say they would follow a brand on social media if it offered exclusive content or discounts.
55% of social media users say they have purchased a product or service after seeing a social media influencer's recommendation.
44% of social media users say they have used social media to research a product or service before making a purchase.
37% of social media users say they have used social media to contact a business directly.
28% of social media users say they have used social media to make a purchase.
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70% of B2B buyers say they are more likely to do business with a company that has a strong social media presence.
64% of B2B buyers say they have used social media to connect with a sales representative.
59% of B2B buyers say they have used social media to learn about a company's products or services.
55% of B2B buyers say they have used social media to research a company's reputation.
52% of B2B buyers say they have used social media to contact a sales representative directly.
49% of B2B buyers say they have used social media to participate in a webinar or online event.
46% of B2B buyers say they have used social media to follow a company's blog.
43% of B2B buyers say they have used social media to download a white paper or other piece of content.
40% of B2B buyers say they have used social media to attend a trade show virtually.
37% of B2B buyers say they have used social media to participate in a live chat with a sales representative.
81% of social media marketers say they use social media to generate leads.
72% of social media marketers say they use social media to close deals.
67% of social media marketers say they use social media to increase brand awareness.
65% of social media marketers say they use social media to improve customer service.
63% of social media marketers say they use social media to build relationships with customers.
A salesperson using social selling has 51% more potential to reach their quota.
Companies with a strong social selling strategy are 40% more likely to hit revenue goals.
Sales professionals who engage in social selling are outselling their peers who don't by 20%.
39% of B2B professionals said social selling reduced the amount of time they had to spend researching potential leads.
More than 10% of social sales agents have closed five or more sales due to activeness on social media.

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76% of buyers are ready to have a social media conversation with potential providers.
53% of customer loyalty is through a salesperson's ability to deliver extraordinary understanding through social media.
The percentage gets higher with the more youthful generation. 78% of Millennials use social selling tools. And 63% of Millennials say social selling is essential for their business.
Social sellers on LinkedIn have a 51% higher conversion rate than non-social sellers.
Social selling can help you reach new potential customers who are not yet aware of your brand.
Social selling can help you build relationships with potential customers and turn them into leads.
Social selling can help you close deals and generate revenue.
Social selling can help you improve customer service and satisfaction.
63% of B2B buyers are more likely to buy from a company they follow on social media.
54% of B2B buyers say they have purchased a product or service after seeing a social media influencer's recommendation.
48% of B2B buyers say they have used social media to contact a sales representative directly.
43% of B2B buyers say they have used social media to participate in a webinar or online event.
42% of B2B buyers say they have used social media to follow a company's blog.
41% of B2B buyers say they have used social media to download a white paper or other piece of content.
39% of B2B buyers say they have used social media to attend a trade show virtually.
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38% of B2B buyers say they have used social media to participate in a live chat with a sales representative.
81% of social media marketers say they use social media to generate leads.
72% of social media marketers say they use social media to close deals.
67% of social media marketers say they use social media to increase brand awareness.
65% of social media marketers say they use social media to improve customer service.
63% of social media marketers say they use social media to build relationships with customers.

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Conclusion:

Social selling is a powerful tool that can help you reach new potential customers, build relationships with them, and generate leads. By understanding the latest social selling statistics and by following the tips above, you can use social selling effectively to achieve your business goals.

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What is social selling?

Social selling is the process of leveraging social media platforms to build relationships, engage with prospects and customers, and ultimately drive sales. It involves using social media networks to establish trust, provide value, and influence buying decisions.

How does social selling differ from traditional selling?

Traditional selling typically involves cold calling, prospecting, and direct sales tactics. Social selling, on the other hand, focuses on building relationships and establishing credibility through social media channels. It emphasizes engaging with prospects on their terms and providing valuable content to nurture leads.

Which media are best for social selling?

The best social media platforms for social selling depend on your target audience and industry. LinkedIn is often considered the go-to platform for B2B social selling due to its professional nature. However, other platforms like Twitter, Facebook, and Instagram can also be effective depending on your audience's preferences.

How can social selling help generate leads?

Social selling helps generate leads by allowing you to connect with potential customers on social media platforms. By providing valuable content, engaging in conversations, and establishing yourself as an industry expert, you can attract prospects who are interested in your products or services.

What are the benefits of social selling?

Some key benefits of social selling include building trust and credibility, expanding your network, increasing brand visibility, generating qualified leads, and accelerating the sales cycle. It also allows you to gather valuable customer insights and stay ahead of industry trends.

How can I measure the success of my social selling efforts?

Measuring the success of your social selling efforts can be done by tracking metrics such as the number of connections/followers, engagement levels (likes, comments, shares), website traffic from social media, lead conversions, and revenue generated from social media channels. These metrics help assess the effectiveness of your social selling strategy.

What are some best practices for social selling?

Some best practices for social selling include creating a professional and consistent online presence, sharing relevant and valuable content, actively engaging with your audience, personalizing your outreach, listening to customer needs, and building authentic relationships. It's also important to stay updated with the latest social media trends and tools.

Can social selling be automated?

While certain aspects of social selling can be automated, such as scheduling posts or using social media management tools, the essence of social selling relies on genuine human interaction. Building relationships and engaging with prospects require personalized and authentic communication, so it's important to strike a balance between automation and personalization in your social selling strategy.

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