What is Viral Marketing? ( Explain with Examples)

Safalta Expert Published by: Aditi Goyal Updated Sun, 24 Sep 2023 03:28 PM IST

Free Demo Classes

Register here for Free Demo Classes

Please fill the name
Please enter only 10 digit mobile number
Please select course
Please fill the email
Something went wrong!
Download App & Start Learning
Today's digital age has brought about a significant evolution in marketing strategies. Viral marketing is one of the most fascinating and successful strategies that has gained popularity. However, what is viral marketing exactly, and how does it operate? 

We will explore the topic of viral marketing in this post, giving you a thorough grasp of its idea, tactics, and practical applications.

Viral marketing is a kind of advertising that depends on consumers sharing content, online or off, with their friends and family. Making content that is so captivating or fascinating that people are compelled to share it is the aim. Viral marketing, when done right, can be a very powerful tool for expanding your audience and sparking interest in your good or service.

Source: Safalta.com


The Workings of Viral Marketing


Making content that is simple to share and likely to appeal to a large audience is how viral marketing works. Videos, pictures, infographics, articles, or even just plain text can be used to convey this content. Following creation, the content is distributed via email, social media, and other online platforms. Getting as many people to view and share the content as possible is the aim.

The more people that see the content, the more they will share it. A snowball effect may result from this, in which the content is quickly shared by millions or even billions of people.

Viral marketing is a business strategy wherein a product is promoted through social networks. Creating content that sparks conversation about a company, brand, good, or service is the aim. Viral marketing strategies are used by 80% of internet businesses. 64% of shoppers say that after watching a product video, they are more likely to make a purchase. When it comes to their business, 78% of marketers who use videos as a marketing tool believe that videos have directly increased sales.
 
Take a Digital Marketing Course: Click Here to Enroll!

Here are a few instances of viral marketing initiatives that were successful:

1. Dove's "Real Beauty Sketches" campaign: In this campaign, women were asked to describe their looks to a sketch artist, who then drew them based on what they said. The women, along with their friends and relatives, were then shown the videos. The videos went viral right away because of the stark difference between the women's self-descriptions and how they were actually depicted. The ad assisted in increasing awareness of Dove's dedication to encouraging self-assurance and a positive body image.

2. The "The Man Your Man Could Smell Like" campaign by Old Spice: Actor Isaiah Mustafa played a hyper-masculine character in a series of hilarious videos for this campaign that highlighted the advantages of using Old Spice products. The videos went viral very fast because they were both humorous and powerful. Younger men's awareness of Old Spice and sales were increased as a result of the campaign.

3. The Ice Bucket Challenge: Participants had to cover their heads with buckets of ice water and nominate others to follow suit. The goal of the challenge was to generate funds for ALS (amyotrophic lateral sclerosis) research as well as to increase public awareness of the illness. With rapid virality, the challenge helped raise over $115 million for ALS research.
 
Here are a handful of instances of viral marketing campaigns that have been successful. There are countless more instances, and fresh viral marketing initiatives are produced on a regular basis.

How to design a viral marketing campaign that works

Any given viral marketing campaign's chances of success are always uncertain. You can, however, take the following actions to improve your chances of success:

Produce very interesting or engaging content. This could be any kind of content that people would want to share with their friends and networks, such as a game, video, or interactive experience.
Ensure that sharing your content is simple for users. Put social media sharing buttons on your blog or website, and make links to your videos and other content that can be shared.
Use social media and other online channels to advertise your content. Post your content on your personal social media pages and invite your followers to do the same. To reach a larger audience, you can also employ paid advertising to promote your content.
Aim your content at the appropriate demographic. Your content is less likely to go viral if it is only relevant to a limited audience. When producing your content, take your target audience's interests into account.
 
Grow your digital marketing career: Click here to Enrol Now.

Benefits of viral marketing
Viral marketing can offer a number of benefits for businesses, including:
  • Increased brand awareness and reach
  • Increased website traffic
  • Increased leads and sales
  • Improved customer loyalty
  • Positive word-of-mouth marketing
 

 

Conclusion

For companies of all sizes, viral marketing can be a potent tool. It is imperative to acknowledge that the success of any viral marketing campaign cannot be assured. Make sure your content is easy to share, market it on social media and other online platforms, cater to the right audience, and produce highly engaging or interesting content.

What is the difference between viral marketing and word-of-mouth marketing?

Viral marketing is a type of word-of-mouth marketing, but it is more specifically focused on creating content or experiences that are so engaging or interesting that people share them with their friends and networks. The goal of viral marketing is to create a self-sustaining chain of sharing that results in exponential growth in reach and awareness.
 

What are the benefits of viral marketing?

Viral marketing can offer a number of benefits for businesses, including:
Increased brand awareness and reach
Increased website traffic
Increased leads and sales
Improved customer loyalty
Positive word-of-mouth marketing
 

How can I create a successful viral marketing campaign?

There is no guarantee that any given viral marketing campaign will be successful. However, there are a few things that you can do to increase your chances of success:
Create content that is highly engaging or interesting. This could be a video, a game, an interactive experience, or any other type of content that people will want to share with their friends and networks.
Make it easy for people to share your content. Include social sharing buttons on your website or blog, and create shareable links for your videos and other content.
Promote your content on social media and other online platforms. Share your content on your own social media accounts, and encourage your followers to share it as well. You can also use paid advertising to promote your content to a wider audience.
Target your content to the right audience. If you create content that is only relevant to a small group of people, it is less likely to go viral. Consider the interests of your target audience when creating your content.
 

What are some examples of successful viral marketing campaigns?

Here are a few examples of successful viral marketing campaigns:
Dove's "Real Beauty Sketches" campaign
Old Spice's "The Man Your Man Could Smell Like" campaign
The Ice Bucket Challenge
Blendtec's "Will It Blend?" videos
Squatty Potty's "The Unicorn Poop" video
These are just a few examples, and new viral campaigns are being created all the time.
 

What are some of the challenges of viral marketing?

One of the biggest challenges of viral marketing is that it is difficult to predict what content will go viral. There is no guarantee that any given campaign will be successful. Additionally, viral marketing campaigns can be expensive and time-consuming to create.
 

Is viral marketing right for my business?

Viral marketing can be a powerful tool for businesses of all sizes. However, it is important to consider your specific goals and budget before launching a viral marketing campaign. If you are looking for a way to quickly increase brand awareness and reach a large audience, then viral marketing may be a good option for you. However, if you are on a tight budget or you need to generate results immediately, then you may want to consider other marketing strategies.

Free Demo Classes

Register here for Free Demo Classes

Trending Courses

Professional Certification Programme in Digital Marketing (Batch-7)
Professional Certification Programme in Digital Marketing (Batch-7)

Now at just ₹ 49999 ₹ 9999950% off

Master Certification in Digital Marketing  Programme (Batch-13)
Master Certification in Digital Marketing Programme (Batch-13)

Now at just ₹ 64999 ₹ 12500048% off

Advanced Certification in Digital Marketing Online Programme (Batch-24)
Advanced Certification in Digital Marketing Online Programme (Batch-24)

Now at just ₹ 24999 ₹ 3599931% off

Advance Graphic Designing Course (Batch-10) : 100 Hours of Learning
Advance Graphic Designing Course (Batch-10) : 100 Hours of Learning

Now at just ₹ 19999 ₹ 3599944% off

Flipkart Hot Selling Course in 2024
Flipkart Hot Selling Course in 2024

Now at just ₹ 10000 ₹ 3000067% off

Advanced Certification in Digital Marketing Classroom Programme (Batch-3)
Advanced Certification in Digital Marketing Classroom Programme (Batch-3)

Now at just ₹ 29999 ₹ 9999970% off

Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!
Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!

Now at just ₹ 1499 ₹ 999985% off

WhatsApp Business Marketing Course
WhatsApp Business Marketing Course

Now at just ₹ 599 ₹ 159963% off

Advance Excel Course
Advance Excel Course

Now at just ₹ 2499 ₹ 800069% off