MBA in digital marketing vs MBA in marketing: Which is better?

Nikesh Kumar

He believes that education is the key to success and wants to use his writing skills to help people learn and grow. He has written articles, blog posts, and ebooks on a variety of educational topics, including history, science, and language arts, and has 3 years of experience.

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Choosing a career is not easy and we often tend to get overwhelmed while making decisions related to our future such as what to do, or where to go for further studies. Making such decisions is tough and can drain our energy to the fullest. So, here is an article that provides insight into two courses that confuse students the most- MBA in digital marketing and MBA in marketing. Hopefully, after reading this article, you will be able to choose which course is best for you.

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Table of content: 
What is an MBA in Digital Marketing?
What is An MBA in Marketing?
Difference between an MBA in Digital Marketing and an MBA in marketing:
Career opportunities for MBA in Digital Marketing graduates include:
Career opportunities for MBA in Marketing graduates include:
MBA in Digital Marketing vs MBA in Marketing: Scope

MBA in Digital Marketing vs MBA in Marketing: Which one is better?


What is an MBA in Digital Marketing?

An MBA in Digital Marketing is a master's degree program that focuses on the use of technology, data analysis, and digital channels in marketing. The program covers topics such as digital marketing strategy, e-commerce, search engine optimization (SEO), social media marketing, data analytics, and digital branding.

An MBA in Digital Marketing prepares students for careers in digital marketing, such as digital marketing manager, e-commerce manager, online advertising manager, and more.

Source: Safalta.com

The program provides a strong foundation in both business and digital marketing, making graduates well-equipped to develop, implement, and evaluate effective digital marketing campaigns.

Read more: Digital Marketing Vs. Programming: Which is Better for Business Growth? 
 

What is An MBA in Marketing?

An MBA in Marketing is a master's degree program that focuses on marketing strategies, consumer behaviour, and marketing management. The program covers topics such as market research, brand management, product development, advertising, and sales management.

An MBA in Marketing prepares students for careers in marketing, such as marketing manager, brand manager, product manager, and more. The program provides a strong foundation in both business and marketing, making graduates well-equipped to develop and implement effective marketing plans, analyze market data, and make informed decisions about product development and promotion.

Grow your career in digital marketing: Click here to enrol now.
 

Difference between an MBA in Digital Marketing and an MBA in marketing:

What is the difference between an MBA in digital marketing and an MBA in marketing?

The difference between an MBA in Digital Marketing and an MBA in Marketing lies in the focus and curriculum of the programs.

An MBA in Digital Marketing typically focuses on the use of technology, data analysis, and digital channels in marketing, while an MBA in Marketing focuses on traditional marketing strategies and consumer behaviour. Both programs offer a broad education in business and marketing, but the specific focus and courses offered can vary. It's important to consider your career goals and interests when choosing between these two MBA programs.

MBA in Digital Marketing vs MBA in Marketing: Career Opportunities and Salary

Both an MBA in Digital Marketing and an MBA in Marketing offers a range of career opportunities. The specific career opportunities will depend on the focus and curriculum of each program, as well as individual skills and experience.
 

Career opportunities for MBA in Digital Marketing graduates include:

  • Digital Marketing Manager

  • E-commerce Manager

  • Online Advertising Manager

  • Social Media Manager

  • Digital Analytics Manager


Career opportunities for MBA in Marketing graduates include:

  • Manager

  • Brand Manager

  • Product Manager

  • Sales Manager

  • Market Research Analyst

 The salary for an MBA in Digital Marketing or an MBA in Marketing graduate can vary depending on a number of factors, including location, industry, and level of experience. On average, MBA in Digital Marketing graduates can expect to earn a higher salary compared to MBA in Marketing graduates, as digital marketing is a rapidly growing field with a high demand for skilled professionals. 
 It is also important to note that while an MBA degree can increase earning potential, other factors such as work experience, specific industry, and individual performance also play a role in determining salary.

However, A digital marketing manager typically starts out making 5+ LPA. You might anticipate it to get as high as 9+LPA if you have three or more years of job experience.

A marketing manager often earns between 5 and 6 LPA after earning an MBA in marketing. Additional pay increases and title changes are heavily influenced by performance and goals met.

Related article: Digital Marketing Job and Career in MNC: Wipro, Infosys, TCS and more


MBA in Digital Marketing vs MBA in Marketing: Scope

The scope of an MBA in Digital Marketing and an MBA in Marketing can vary depending on the specific program, but both programs provide a broad education in business and marketing.

The scope of an MBA in Digital Marketing includes a focus on the use of technology, data analysis, and digital channels in marketing. Graduates of this program will be well-equipped to develop, implement, and evaluate effective digital marketing campaigns and understand the impact of digital channels on the marketing mix.

The scope of an MBA in Marketing includes a focus on traditional marketing strategies, consumer behaviour, and marketing management. Graduates of this program will have a strong understanding of market research, brand management, product development, advertising, and sales management.

In both programs, graduates will have a comprehensive understanding of business and marketing principles, which can be applied to a range of industries and marketing scenarios. The specific scope of each program will depend on the curriculum and focus, so it's important to research and compares programs before making a decision.
 

MBA in Digital Marketing vs MBA in Marketing: Which one is better?

It depends on your career goals and interests. If you're interested in the digital aspect of marketing and want to specialize in the use of technology, data analysis, and digital channels for marketing, an MBA in Digital Marketing might be a better fit. If you prefer a more traditional approach and want to focus on marketing strategies and consumer behaviour, an MBA in Marketing might be more appropriate. Ultimately, both MBA programs offer a strong foundation in marketing and business. However, the specific focus and curriculum will vary, so it's essential to choose the program that aligns with your career goals.

What is the difference between an MBA in Digital Marketing and an MBA in Marketing?

An MBA in Digital Marketing focuses on the use of technology, data analysis, and digital channels in marketing, while an MBA in Marketing focuses on traditional marketing strategies, consumer behavior, and marketing management.

Which is better: an MBA in Digital Marketing or an MBA in Marketing?

The answer to this question depends on personal career goals and interests. If you are interested in digital marketing and technology, an MBA in Digital Marketing may be the better choice. If you are interested in traditional marketing strategies and consumer behavior, an MBA in Marketing may be a better fit.

What are the career opportunities for MBA in Digital Marketing and MBA in Marketing graduates?

Career opportunities for MBA in Digital Marketing graduates include digital marketing manager, e-commerce manager, online advertising manager, social media manager, and digital analytics manager. Career opportunities for MBA in Marketing graduates include marketing manager, brand manager, product manager, sales manager, and market research analyst.

What are the best institutes of MBA in Digital Marketing and MBA in Marketing?

The best institutes for MBA in Digital Marketing and MBA in Marketing can vary depending on personal preferences and career goals. Here are some of the top institutes in India for an MBA in Digital Marketing and an MBA in Marketing in India:

MBA in Digital Marketing:

  • Indian School of Business (ISB)

  • Xavier Labour Relations Institute (XLRI)

  • Indian Institute of Management (IIM) Ahmedabad

  • Faculty of Management Studies (FMS), University of Delhi

  • SPJIMR, Mumbai

 

MBA in Marketing:

  • Indian School of Business (ISB)

  • Xavier Labour Relations Institute (XLRI)

  • Indian Institute of Management (IIM) Ahmedabad

  • Faculty of Management Studies (FMS), University of Delhi

  • Management Development Institute (MDI) Gurgaon

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