PGDM in Digital Marketing in India: Institutes, Syllabus and Scope

Himani Mehra

She is a English Content Writer and works on providing informative content about various competitive exams.

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PGDM in Digital Marketing is a postgraduate program that provides students with a comprehensive understanding of the principles, practices, and tools of digital marketing. This program is designed to equip students with the skills and knowledge necessary to excel in the rapidly growing field of digital marketing. The duration of the program is typically two years, and the curriculum includes courses in digital marketing strategy, social media marketing, search engine optimization (SEO), web analytics, mobile marketing, content marketing, and e-commerce. The program also includes practical training and internships to help students gain hands-on experience in the field.After completing the program, students can pursue careers in various roles such as Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Marketing Manager, Digital Analyst, and E-commerce Manager, among others. The demand for digital marketing professionals is growing rapidly in India, and a PGDM in Digital Marketing can provide students with the skills and knowledge needed to succeed in this exciting and dynamic field.

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PGDM In Digital Marketing Institutes

In India, there are several colleges that offer this program.

Source: safalta.com

In this article, we will discuss some of the top colleges that offer PGDM in Digital Marketing in India.

  • SP Jain Institute of Management and Research, Mumbai - SPJIMR is a leading management institute in India that offers a specialized PGDM in Digital Marketing program. The program is designed to provide students with the skills and knowledge necessary to excel in the fast-paced world of digital marketing. The curriculum covers a range of topics, including search engine optimization, social media marketing, mobile marketing, and data analytics.
  • MICA, Ahmedabad - MICA is a premier institute for strategic marketing and communication in India. The institute offers a PGDM-C in Digital Marketing and Communications program that is designed to provide students with a comprehensive understanding of digital marketing and communication strategies. The program covers a range of topics, including digital marketing strategies, social media marketing, content marketing, and web analytics.
  • Xavier School of Management (XLRI), Jamshedpur - XLRI is one of the most prestigious management institutes in India. The institute offers a PGDM in Business Management (BM) with a specialization in Digital Business. The program is designed to provide students with the skills and knowledge necessary to succeed in the digital business landscape. The curriculum covers a range of topics, including digital marketing, e-commerce, social media marketing, and analytics.
  • Institute of Management Technology (IMT), Ghaziabad - IMT offers a specialized PGDM in Marketing program that includes a focus on digital marketing. The program is designed to provide students with the skills and knowledge necessary to succeed in the rapidly evolving digital landscape. The curriculum covers a range of topics, including digital marketing strategies, social media marketing, mobile marketing, and web analytics.
  • Symbiosis Institute of Digital and Telecom Management (SIDTM), Pune - SIDTM is a specialized institute that offers a PGDM in Digital and Telecom Management program. The program is designed to provide students with a comprehensive understanding of digital marketing and telecom management. The curriculum covers a range of topics, including digital marketing strategies, social media marketing, mobile marketing, and data analytics.
  • Christ University, Bangalore - Christ University offers a specialized PGDM program in Marketing that includes a focus on digital marketing. The program is designed to provide students with the skills and knowledge necessary to succeed in the digital landscape. The curriculum covers a range of topics, including digital marketing strategies, social media marketing, content marketing, and web analytics.
  • Institute of Management Studies (IMS), Ghaziabad - IMS offers a specialized PGDM program in Marketing that includes a focus on digital marketing. The program is designed to provide students with the skills and knowledge necessary to succeed in the digital landscape. The curriculum covers a range of topics, including digital marketing strategies, social media marketing, mobile marketing, and web analytics.

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PGDM in Digital Marketing Syllabus

The syllabus for a PGDM in Digital Marketing program may vary depending on the college or institute offering the program. However, here is a general overview of the topics that are typically covered in a PGDM in Digital Marketing program:

 

  1. Digital Marketing Strategy: This course covers the basics of digital marketing, including how to develop an effective digital marketing strategy that aligns with business goals.

  2. Search Engine Optimization (SEO): This course covers the fundamentals of SEO, including keyword research, on-page optimization, and off-page optimization.

  3. Pay-Per-Click (PPC) Advertising: This course covers the fundamentals of PPC advertising, including ad creation, targeting, and bidding strategies.

  4. Social Media Marketing: This course covers the fundamentals of social media marketing, including how to create engaging content, build a social media following, and measure the effectiveness of social media campaigns.

  5. Email Marketing: This course covers the fundamentals of email marketing, including list building, email design, and email automation.

  6. Content Marketing: This course covers the fundamentals of content marketing, including how to create high-quality content that attracts and engages an audience.
     

  7. Mobile Marketing: This course covers the fundamentals of mobile marketing, including how to create mobile-friendly websites, develop mobile apps, and run mobile advertising campaigns.

  8. Web Analytics: This course covers the fundamentals of web analytics, including how to track website traffic, measure the effectiveness of digital marketing campaigns, and use data to optimize digital marketing strategies.

  9. In addition to the above courses, some PGDM in Digital Marketing programs may also offer elective courses that allow students to specialize in specific areas of digital marketing, such as video marketing, influencer marketing, or affiliate marketing.
     

  10. Digital Marketing Tools and Technologies: This course covers the various digital marketing tools and technologies available, including marketing automation software, customer relationship management (CRM) systems, and analytics platforms.

  11. Digital Marketing Ethics and Regulations: This course covers the ethical and legal considerations involved in digital marketing, including data privacy, intellectual property rights, and advertising regulations.



 

Scope after PGDM in Digital Marketing

The scope after completing a PGDM in Digital Marketing is vast, and there are many career opportunities in the digital marketing field. Here are some of the career options that you can explore after completing a PGDM in Digital Marketing:

Digital Marketing Manager: As a digital marketing manager, you will be responsible for developing and implementing digital marketing strategies for an organization. You will oversee various digital marketing channels such as social media, email marketing, SEO, PPC, and content marketing.

Social Media Manager: As a social media manager, you will be responsible for managing an organization's social media accounts and creating content that engages and attracts a following. You will also be responsible for analyzing the effectiveness of social media campaigns and making recommendations for improvement.

SEO Manager: As an SEO manager, you will be responsible for optimizing an organization's website for search engines. You will work on improving the website's ranking in search engine results pages, conducting keyword research, and creating content that attracts organic traffic to the website.

PPC Manager: As a PPC manager, you will be responsible for managing an organization's paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. You will be responsible for creating ad campaigns, targeting the right audience, and monitoring the performance of the campaigns.

Related article: Digital Marketing Salary in India 2023- Average to Highest 

Email Marketing Manager: As an email marketing manager, you will be responsible for creating email marketing campaigns that drive engagement and conversions. You will work on building email lists, creating email content, and analyzing the performance of the campaigns.

Content Marketing Manager: As a content marketing manager, you will be responsible for creating and managing an organization's content marketing strategy. You will work on creating high-quality content that engages and attracts an audience, and you will analyze the performance of the content.

Mobile Marketing Manager: As a mobile marketing manager, you will be responsible for developing and implementing mobile marketing strategies. You will work on creating mobile-friendly websites, developing mobile apps, and running mobile advertising campaigns.

Web Analytics Manager: As a web analytics manager, you will be responsible for analyzing website traffic and other digital marketing metrics. You will use data to optimize digital marketing strategies and make recommendations for improvement.

Digital Copywriter: As a digital copywriter, you will be responsible for creating compelling content for various digital marketing channels, including websites, social media, email, and advertising.


Overall, completing a PGDM in Digital Marketing opens up a wide range of career opportunities in the digital marketing field. With the increasing importance of digital marketing, the demand for skilled digital marketers is only expected to grow in the future.
 

What are the different digital marketing channels?

Digital marketing channels include email marketing, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, affiliate marketing, and influencer marketing.

What are the common digital marketing tools and platforms?

Common digital marketing tools and platforms include Google Analytics, Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Mailchimp, Hootsuite, SEMrush, Ahrefs, and Moz.

Is PGDM in digital marketing good?

Yes, PGDM in digital marketing is good.

What is the duration of a PGDM in digital marketing?

The duration of PGDM in digital marketing is 2 years.

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