Case Study: Airbnb's Social Media Strategy

Airbnb is a marketplace on the internet that enables individuals to publish, find, and book unique lodgings all over the world, from a Parisian apartment bedroom to a castle or treehouse in Guatemala. Airbnb is a marketplace on the internet that allows individuals to publish, find, and book unique lodgings all over the world, from a Parisian apartment bedroom to a castle or a treehouse in Guatemala. Airbnb was founded in 2008 as AirBedAndBreakfast.com by three friends, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia, and is now headquartered in San Francisco.

As a service-based corporation, it presently operates in around 220 countries and has approximately 5.6 million active listings on its website for home rental and accommodation services. It is a publicly listed business on the Nasdaq stock exchange in the United States, with around seven subsidiaries. Now that we've learned a little more about Airbnb, let's look at the four Ps of marketing that the company uses to achieve its business goals and connect with customers in the next section. Boost your Skills by learning: Digital Marketing
 
Table of Content:
1) Airbnb's Business Model
2) What Is Airbnb and What Is Its History?

Airbnb's Business Model:
Airbnb's business strategy is centered on aggregators.

Source: Safalta

Despite the fact that the hospitality brand is not the owner of any property, it is one of the leading hotel providers. Airbnb's business strategy is straightforward, inventive, and effective since it is based on the requirements of the community. With the importance of an economic model, the web platform serves two types of audiences. Airbnb allows property owners to post their homes on the internet to generate cash by renting them out, while visitors searching for lodging can pick from the properties listed on the Airbnb website under the first category. Customer happiness and affordable rental pricing are the primary elements that have propelled Airbnb to success. The brand has established a unique set of community standards, which must be observed by owners of the spaces. Profits from diverse sources are always generated through an aggregator-based mechanism. Let's take a look at how Airbnb made so much money:

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1) The Revenue Model of Airbnb
Airbnb provides free listings to homeowners and allows visitors to browse the available spaces and choose the one that best meets the requirements they have on the site. All transactions take place on Airbnb's platform. Let us have a look at how Airbnb makes money: 

• Travellers: Airbnb levies a non-refundable fee of up to 20% of the booking amount as an additional fee to travelers for each booked booking.
• The Property's Owners: Airbnb charges owners a flat 10% fee on all bookings made through the platform's website. Payment processing fees are another source of revenue for the platform. The standard payment processing cost is 2%, while Airbnb adds 3%. The extra 1% is imposed by the property owner.

2) Airbnb's Digital Marketing Model:
Airbnb used numerous digital marketing strategies to develop a credible online presence and a larger community in order to target individuals of all generations. If you are seeking top-digital marketing techniques, you should consult the finest brand activation firms. Airbnb is more than just a Procure-to-Pay lodging company. Airbnb used several integrated marketing methods to develop trust in order to build a larger community. Forming a community has also made the booking process easier. When users initially sign up, they must build a profile, but after that, it is as simple as inputting their payment information. The genuineness of the experience is also what makes Airbnb such a great community. Presently, let's take a look at Airbnb's online advertising tactics:

• Social Media Optimisation: Social media platforms have now become an essential component of any digital marketing plan. It is vital to develop your brand image through social media platforms if you want to engage with your audience in real time. Because social media is so important in people's lives, Airbnb chose to use the greatest social media optimization services, which helped them make billions.
• Search Engine Optimisation: In order to develop brand visibility, Airbnb used the finest search engine optimization services to drive organic traffic. They drew the audience by ranking for keywords that had "accommodation" in their keywords. They optimized their whole webpage to compete against organized hotel sector competition by employing effective search engine optimization tactics.

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What Is Airbnb and What Is Its History?
Airbnb is an online service that links individuals who need a place to stay with those who need to rent out excess space. It was started in 2008. People may use Airbnb to look for a list of rental houses all over the world. Brian Chesky and Joe Gebbia, two former roommates, founded the firm. They had an idea to establish a platform that would make it simple for people to discover and book rooms. Chesky and Gebbia began by leasing out air mattresses in their living room, and the firm has now expanded to include over 5 million homes in 191 countries. Airbnb has been a disruptive force in the travel sector, changing people's travel habits. The company has received recognition for its creative business strategy and ability to render travel more affordable. Airbnb has also been chastised for its lack of regulation, with some questioning the platform's safety. Despite these reservations, Airbnb remains a popular alternative for travelers and shows no signs of slowing down. The corporation is presently valued at more than $31 billion and is expanding.
 
The aggregator model is key to Airbnb's business strategy. Despite the fact that the hospitality brand does not own any property, it is one of the most prominent hotel providers. Airbnb's business approach is simple, imaginative, and effective since it is centred on the needs of the community. Because of the significance of an economic model, the online platform caters to two sorts of audiences. Airbnb allows property owners to sell their houses on the internet in order to earn money by renting them out, while guests looking for lodging can choose from the properties listed in the first category on the Airbnb website. Customer satisfaction and low rental prices are the major factors that have driven Airbnb to success. The brand has created a distinct set of community standards that must be followed by space owners. Profits from many sources are always created using an aggregator-based method. 

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