Source: Safalta
Aimed at assisting local business owners across India who have suffered greatly as a result of the epidemic, the commercial allows anybody to produce an ad for their local store and utilize Shah Rukh Khan's face and voice to advertise their brand without paying a dime on endorsements.The advertisement employs Artificial Intelligence (AI) to enable viewers to design their own unique commercials via a dedicated website, provided they agree to provide basic company information. According to Cadbury, AI and machine learning are then used to reproduce Khan's face and voice in such a manner that the actor sounds like he is uttering the name of a local business or brand. Those who want to make a personalized commercial featuring Shah Rukh Khan may do so by visiting the notjustacadburyad.com website, which has been built expressly to accept requests for unique copies of the ad. Boost your Skills by learning: Digital Marketing
Table of Content:
1) Bull Street, Where It All Started:
2) The Cadbury 'Glass And A Half' Company:
3) Cadbury Begins To Produce 100% Pure Cocoa:
4) Brief:
5) The goal is:
6) Idea:
7) Why?
8) Challenges:
9) Execution:
Bull Street, Where It All Started:
In 1824, John Cadbury founded a grocer's shop on Birmingham's Bull Street. He sold cocoa and drinking chocolate, which he made himself using a mortar and pestle. And it got really popular. So, in 1831, John purchased a neighboring warehouse and began production with the assistance of his sons George and Richard Cadbury. In 1847, they relocated to a bigger facility on Bridge Street. After growing ill, John left the firm in 1861, and Richard and George took over, with George in charge of manufacturing and Richard in charge of sales. The business was difficult, and George was quoted as remarking, "If the business ever makes a thousand pounds a year, I'd retire a happy man."
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The Cadbury 'Glass And A Half' Company:
From a grocery store to a factory, Cadbury has evolved into the company we know today. This is the story of a father and his two kids, and how their generosity influenced future generations. They put a 'glass and a half' into their Dairy Milk, as well as into their employees and communities. People have always been and will continue to be at the core of everything we do at Cadbury.
Cadbury Begins To Produce 100% Pure Cocoa:
Then George Cadbury learned about van Houten, a Dutch firm, and their revolutionary cocoa press. The press extracted so much cocoa butter from the beans that no starches were required. George and Richard discovered that utilizing the cocoa press allowed them to produce 100% pure cocoa. Other chocolate producers were bulking up their cocoa with animal fat, red lead, and brick dust, which is difficult to comprehend. Instead, the brothers focused on producing pure cocoa, and in 1866, they introduced Cadbury Cocoa Essence, which was marketed as "Absolutely Pure, Therefore Best."
Brief:
To go beyond Diwali and Rakhi celebrations and into consumers' loving moments all year, the brand wanted to highlight Cadbury Celebrations' brand suggestion of reigniting supple and loving moments by creating an insightful gifting experience that goes beyond festivities.
The goal is:
The brand's goal with #MyBirthdaySong was to become a vital part of the moments that individuals enjoy with their loved ones on their birthdays.
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Idea:
This Rakhi celebration is not only lovely but also unexpected. A Cadbury is a natural choice for rakhi present, but this time it's more than that - it's a bespoke celebrity film, with each box unique to each sister/brother combination.
Why?
Cadbury is a brand that is at the leading edge of advertising innovation. The celebration of relationships, the layer of personalization, the joy of the sister-brother link, and the atmosphere of festivity after the stormy times all combine to make this a "first in the world" to do it concept! Another advantage is that Cadbury may use first-party data to directly retarget customers for future marketing.
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Challenges:
With this campaign, the company built a new-to-market technology, thus everything was a test and a learning experience. Everything was new and tough, from the AI algorithm to adding customized lyrics to presenting a diverse choice of music compositions across genres, but their partners made it feasible.
Execution:
Cadbury Celebrations designed a microsite to bring the concept to life, employing a new-to-market digital platform that allowed consumers to contribute information about what makes the individual unique to them, such as nicknames, anecdotes, and valued memories. This computer application then generated personalized birthday song lyrics that included these facts.
The program also allows users to select their favorite music genre, such as rap, hip-hop, or classical, to match the giftee's preferences. The video was downloaded, with the words playing in rhythm with the voice to allow them to sing along, putting a new technological spin on an age-old custom. The whole song, including the vocals, was generated using a generative AI solution developed by the Ogilvy Creative Tech & Innovation Team in collaboration with GanAI, Riffit, and Uberduck Inc.
Based on the user's responses and choices, generative AI methods were employed to
- Create music
- Make your own lyrics.
- Create vocals
Cadbury is well-known in India for creating passionate and extremely popular marketing campaigns. Cadbury has won the hearts of millions of Indians with its clever, well-researched, and compassionate advertising, such as the 'Kuch Meetha Ho Jaae' tagline and the 'Pappu Pass Ho Gaya' campaign, to name a few examples. This Diwali, the company has addressed another issue close to many people's hearts across the country: the loss of work and money as a result of the COVID-19 epidemic. And none other than Bollywood superstar Shah Rukh Khan appears in the campaign. The 'NotJustACadburyAd' campaign enables local business owners to collaborate with Shah Rukh Khan to create free advertising for their own establishments. The commercial, which is aimed at aiding small shop owners throughout India who have suffered immensely as a result of the pandemic, allows anybody to create an ad for their local store and use Shah Rukh Khan's face and voice to sell their brand without paying a dollar in sponsorships.
The advertising makes use of Artificial Intelligence (AI) to allow viewers to create their own unique ads via a dedicated website in exchange for providing basic corporate information. According to Cadbury, AI and machine learning are then used to recreate Khan's face and voice in such a way that the actor sounds as though he is saying the name of a local business or brand. Those who wish to create a customised ad with Shah Rukh Khan can do so.
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What is contained within Cadbury celebrations?
This various chocolates gift box includes 3 Cadbury Dairy Milk Chocolate-23g, 2 Cadbury 5 Star-20g, 3 Gems-7.9g, 3 Cadbury Dairy Milk Chocolate -12g, and 1 Cadbury 5 Star-10.1g. Ideal for presenting to loved ones on any occasion.
Why do Cadbury advertisements work so well?
Cadbury is more than a brand to Indian customers; it is a feeling. The modest advertising that focus on our daily lives make it more relevant. The lovely chime on Cadbury Silk Chocolate (aimed at couples) was so perfectly made that everyone began presenting Cadbury Silk to their spouses.
Is eggless celebration chocolate available?
No. This product contains one egg-containing component, thus it is not egg-free.
What is the Cadbury mystery filling?
Over 300,000 individuals participated, with responses ranging from Turkish Delight to Cherry Bakewell, Blueberry Muffin to Gooseberry - however the true flavors are Rhubarb & Custard (Mystery Bar #1) and Blue Raspberry Slushie (Mystery Bar #2).
Do milk chocolates include eggs?
Chocolate has no eggs. However, there are some chocolates that include egg lecithin as an emulsifier and should be avoided, as well as chocolates with a cream or fondant filling, such as the iconic Cadbury Creme Egg.
What methods are utilized to promote Cadbury?
Cadbury use a variety of sales promotion methods, including discounts, coupons, and competitions, to boost sales and attract new customers. To entice customers to indulge in a variety of chocolate treats, they have created promotions such as "Buy one, get one free" and "Win a vacation to Cadbury World."
Cadbury employs what forms of advertising?
OUR TV ADVERTISEMENTS
Cadbury thinks that everyone has a glass and a half in them. So our television advertisement catches those times when a tiny act of charity may mean a lot.
Cadbury thinks that everyone has a glass and a half in them. So our television advertisement catches those times when a tiny act of charity may mean a lot.
Cadbury employs which advertising strategy?
Cadbury India advertises on emotional appeal. Cadbury dairy milk chocolate advertisements are always filled with pleasure and affection. It represents delight and amusement. Relationships are highlighted in the advertising, including those between mother and child, husband and wife, grandfather and grandson, friends, and lovers.
