Source: SafaltaThe organization's goal is to help companies create deep emotional connections with their customers by enabling them. Boost your Skills by learning: Digital Marketing
Table of Content:
1) The Area of Expertise
2) Awards and Commendations
3) The Executive Committee
4) Significant Industry Contribution
The Area of Expertise:
Entropik Tech specializes in integrating emotion measurement technology into consumer research, assisting companies in decoding their emotional reactions utilizing Cognitive and Behavioural Metrics and obtaining actionable insights in real time. Affect Lab2.0 is an online SAAS platform that includes the company's whole suite of Emotion AI capabilities, such as brainwave mapping, eye tracking, and facial expression, as well as integrated workflows to enable end-to-end consumer research for companies. It incorporates cognitive and behavioral factors such as attention, appreciation, and attentiveness, as well as emotional parameters such as happiness, boredom, and familiarity. The firm works with brands in a variety of industries, including FMCG, Media, Automotive, Education, Healthcare, Advertising, Consumer Durables, E-Commerce, Banking and finance.
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Awards and Commendations:
Entropik Tech has been rated one of India's top five cool vendors in AI by Gartner in 2017 and has worked with some of the world's greatest organizations through Plug and Play Accelerator in California, SAP Accelerator, Accenture Innovation Cohort in Bangalore, and Viacom18 VStEP program in Mumbai. L Brands, an American apparel retailer situated in Columbus, Ohio, has welcomed the firm as a partner in its Global LEAP Program. Victoria's Secret and Bath & Body Works are among its prominent brands. Entropik Tech also won the Vodafone Talent Contest 2018 in Madrid, Spain, which was organized by Vodafone Empresas.
The Executive Committee:
Ranjan Kumar, is an AI enthusiast, neuroscience enthusiast, and IIT Kharagpur alumni who formerly worked with ITC and ONGC. He became an entrepreneur at the age of 26 and co-founded OyeParty, a flagship brand of Redcastle Events Private Limited. Because of his results-driven leadership, the division he headed at Citrus Payments experienced exponential development. Bharat Shekhawat - A seasoned IT expert with a rare blend of interpersonal, technical, and team-building abilities. Having worked in the IT business for over a decade, Lava Kumar - A Senior Product Leader with over 14 years of expertise in enterprise solutions (Reporting, ERP, CRM, Advanced Analytics, Business Intelligence, AdTech, Mar-Tech, Enterprise Collaboration, Cognitive and affective Platforms). He has more than 8 years of expertise in the IT business and has handled all aspects of technical lifecycle management. He formerly led the IT team at Redcastle, a firm created by Ranjan Kumar, with whom he has been friends for 7 years.
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Significant Industry Contribution:
Ranjan Kumar co-founded OyeParty, a flagship brand of Redcastle Events Private Limited, when he was just 26 years old. He got $200,000 in early capital in 2016 with nothing except the notion of starting an Emotion AI startup. Entropik Technologies, which he founded in February 2016, has received a $1.1 million investment lead by Bharat Innovation Fund. Entropik Technologies, which he founded in February 2016, has received a $1.1 million investment lead by Bharat Innovation Fund. Entropik Technologies is one of a few firms that are R&D-based and employ patented technology to tackle real-world challenges. This is due to Ranjan's strong support for R&D and his opinion that it is the key to India's future technological accomplishment.
Entropik Tech, founded in 2016, is India's only Emotion AI company. The company investigates how Emotion AI technologies influence goods and data, as well as organizations and their consumer interactions. Entropik Tech's growth trajectory has been constant since its start, with over 55 business clients globally today. The firm provides a platform via which businesses may have access to Emotion Recognition Technologies such as Brainwave Mapping, Facial Coding, and Eye Tracking - all on a single dashboard, together or separately.
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