Starbucks Marketing Mix 7ps: An Overview

Safalta Expert Published by: Aditi Goyal Updated Fri, 11 Aug 2023 11:03 PM IST

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Few companies have been able to create a global phenomenon like Starbucks in the fast-paced business world. Beyond just being a coffee shop, Starbucks has crafted an exceptional customer experience through the 7Ps of Marketing Mix, a distinctive blend of marketing tactics.

We will examine the core components of Starbucks' marketing strategy in this article, paying close attention to how digital marketing has been incorporated into the mix.

Starbucks is one of the most prosperous coffee shop chains in the world, and a key element in its success is its marketing strategy. The business uses the 7Ps of the marketing mix to develop a distinctive and memorable customer experience that encourages repeat business.


The Marketing Mix's 7Ps

For the purpose of developing a successful marketing mix, each of the 7Ps is crucial. Businesses can create a marketing mix that is specific to their target market and will help them reach their marketing objectives by comprehending and implementing the 7Ps.

Product
The most crucial P in the marketing mix is the product.

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It serves as the company's cornerstone and the primary motivator for customers to choose a particular business. The product must be of the highest caliber, satisfy the needs of the intended market, and be reasonably priced.

Price
Customers pay a certain sum of money for a product or service, which is known as the price. Setting a price that is reasonable for the company and the customer is crucial. The price must also be competitive with those offered by other companies in the same sector.

Promotion
A product or service's value is communicated to potential customers through the process of promotion. There are many ways to do it, including direct marketing, social media, public relations, and advertising. The promotion's objectives are to create leads or sales and raise public awareness of the good or service.
 
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Place 
Place describes the channels of distribution that a company employs to make its goods and services accessible to customers. The availability of the good or service in the appropriate locations, at the appropriate times, and for the appropriate cost should be guaranteed by the place strategy.

People
People are the workers who serve as a company's ambassadors to its clients. They are in charge of providing customer service, delivering the good or service, and making the customer experience satisfying. For a company to build a strong brand and foster customer loyalty, the people factor is crucial.

Process
The term "process" refers to the steps that a company takes to provide its clients with the goods or services they have ordered. The procedure must be effective and efficient, and it must satisfy the needs of the client. The process factor is crucial for enhancing customer satisfaction and cutting costs.

Physical Evidence
The tangible components of a business that clients can see, hear, touch, smell, and taste are known as physical evidence. It includes the physical location of the company, its goods and services, its personnel, and its promotional items. Building brand awareness and providing a positive customer experience depends on the physical evidence component.

Businesses can use the 7Ps of the marketing mix as effective tools to develop an effective marketing strategy. Businesses can create a marketing mix that is specific to their target market and will help them reach their marketing objectives by comprehending and implementing the 7Ps.
 


How Starbucks Uses the 7Ps

Starbucks uses each of the seven marketing principles to develop a distinctive and memorable shopping experience. Here is a more detailed look at how the business employs each P:

Product: In addition to a large selection of coffee beverages, Starbucks also sells tea, pastries, and other foods. The business is renowned for its superior coffee and dedication to sourcing its beans ethically. Starbucks also provides a range of customization options so that customers can design the ideal beverage.

Price: Compared to its rivals, Starbucks typically charges more. However, the business feels that the caliber of its goods and the level of customer service it provides justifies its high prices. Additionally, Starbucks runs a number of sales and promotions to draw in new clients and promote return business.

Place: There are more than 32,000 Starbucks locations worldwide. The company carefully chooses high-traffic locations for its stores, including shopping centers, airports, and office buildings. Customers can order and pay for their drinks using the Starbucks mobile app in advance, skipping the queue.
 
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Promotion: Starbucks uses a variety of marketing channels to promote its products, including advertising, social media, and public relations. The business collaborates with other brands to develop co-branded goods and marketing campaigns. For instance, Starbucks and Disney collaborated to develop a line of coffee beverages based on Disney films.

People: An important component of Starbucks' marketing strategy is its workforce. The company seeks out baristas who are enthusiastic about coffee and are friendly and knowledgeable. In order to educate its employees about the company's goods and culture, Starbucks also provides training programs.

Process: Starbucks has a well-defined process for preparing and serving its products. To ensure that every drink is made to perfection, the company's baristas are trained to adhere to strict standards. Additionally, Starbucks has a culture of customer service that places a strong emphasis on giving each customer a satisfying and memorable experience.

Physical Evidence: Starbucks stores are made to exude a welcoming atmosphere. Usually, the stores have artwork, soft lighting, and comfortable seating. To promote relaxation, Starbucks also plays soothing music in its establishments.

The Results

Starbucks has found success with its marketing mix, which has helped the company become one of the most well-known coffee shop chains in the world. The business has a devoted clientele that is drawn to its exceptional goods, warm assistance, and distinctive ambiance. Additionally, Starbucks continually innovates and broadens its product offerings, luring customers back for more.

The Starbucks marketing mix is a sophisticated, dynamic system that aims to give customers an exceptional and memorable experience. Understanding and utilizing the 7Ps has allowed Starbucks to achieve its marketing objectives and grow into one of the most well-known coffee shop chains in the world.

What is Starbucks' 7Ps Marketing Mix?

Starbucks' 7Ps Marketing Mix comprises Product, Price, Place, Promotion, People, Process, and Physical Evidence. These elements work together to create a unique customer experience.
 

How does Starbucks use digital marketing?

Starbucks leverages digital marketing through its mobile app for personalized recommendations, mobile payments, and rewards. They also engage customers on social media for a more personalized connection.

Why is Starbucks' ambiance important?

Starbucks' ambiance sets the stage for a unique experience. The cozy decor and inviting atmosphere contribute to making each visit more than just a coffee run.
 

What role do baristas play in Starbucks' success?

Baristas are integral to Starbucks' success. They bring warmth and product knowledge, creating a personalized experience that goes beyond just coffee.
 

Why is Starbucks considered more than a coffee shop?

Starbucks offers more than just coffee; it offers an experience. From the quality of products to the ambiance and personalized engagement, it transcends the typical coffee shop concept.
 

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