Table of Contents
Who is a Brand Manager?
Skills Required for Brand Management
Experience in Brand Management
Vacancies in Brand Management
Salary in Brand Management
With the aid of a digital marketing cheat sheet, a brand manager's job is to develop a company's brand strategy.
Source: Safalta.comIn addition to managing branding, channels of communication, product development, online and offline marketing, and market research, brand managers also oversee a wide range of other corporate activities. They frequently carry out market research for corporations. This includes conducting demographic surveys and polls, analyzing product demand, and conducting other relevant field research.
Brand Awareness: One of the most crucial components of a career as a brand manager is having a solid understanding of the brand and its attributes. Brand awareness measures how well-known and memorable your brand or business is to your target market.
Perseverance: A brand manager needs to be very tenacious because there will be times when a specific idea may not advance and there will be delays. In order to avoid growing jaded due to delays, a brand manager needs to be persistent enough. To make the brand successful, a brand manager must never stop moving forward.
Relationship building: Working across disciplines and with multiple teams at once is a requirement of the brand manager's job, and many of these teams may be unreliable. To complete the work, there might be a lot of back and forth required. Therefore, having strong relationship management skills is crucial for a brand manager.
Budget management: It's your responsibility as a brand manager to create and adhere to marketing and advertising budgets. With the aid of a budget, you can easily compare actual costs to those planned for managing business efficiency. Budgeting also aids in planning and estimating future investments. This enables the business to create a financial spending plan.
Internships: Internships are a great way to get started learning about brand management. Many businesses provide internships that give people the chance to collaborate closely with seasoned brand managers, take part in brand-building initiatives, and learn about the industry in action. A platform for skill development, professional network building, and possibly securing full-time positions within the company or industry is provided by internships.
Freelance or Side Projects: Working on side projects to build your brand or as a freelancer can be beneficial for your experience. By taking advantage of these opportunities, people can work on actual projects, show off their abilities, and develop a portfolio that demonstrates their brand management prowess.
Courses and Certifications for Professional Development: Enrolling in courses and certifications tailored to a particular industry can advance knowledge and show a dedication to career advancement. The most recent trends, tactics, and best practices in brand management are insightfully covered in these programs.
1. In Bangalore, Ad2pro Media Solutions is seeking a Deloitte Digital Account Manager (Brand Management) with 4 to 8 years of experience. Visit naukri.com for more information.
2. Neuvocare Pharmaceuticals is seeking Product Executive/Brand Management candidates in Nasik/Nashik with 1–2 years of experience. Visit naukri.com for more information.
3. A Manager of Brand Marketing with 4 to 5 years of experience is being sought by Flipkart in Bangalore. Visit naukri.com for more information.
You can find hidden job opportunities and make connections with potential employers by networking within the industry, going to job fairs, and joining professional associations related to marketing and branding.
An Entry Level Brand Manager with under three years of experience can expect to make an annual salary of 10.2 lakhs. A brand manager in the middle of their career, with 4 to 9 years of experience, makes an average salary of 14.8 lakhs per year, while a brand manager with 10 to 20 years of experience makes an average salary of 13.7 lakhs per year.