Top 12 Tools for Promoting Website in E-commerce

E-commerce (electronic commerce) refers to the purchasing and selling of items and goods, along with the transfer of money or data, over a network that utilizes electronic devices, most notably the Internet. The transactions in question might be C2C (consumer-to-consumer), C2B (consumer-to-business), B2B (business-to-business), or B2C (business-to-consumer).

E-commerce and e-business are frequently used interchangeably. The word e-tail additionally serves to refer to the transactional procedures that comprise online retail shopping. The widespread usage of e-commerce platforms including Amazon and eBay has contributed to significant development in online shopping over the last two decades. According to the US Census Bureau, e-commerce represented 5% of total retail sales in 2011.

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By 2020, when the COVID-19 pandemic began, it had increased to more than 16% of the total retail sales. Boost your Skills by learning: Digital Marketing
 
Table of Content:
Tools for Promoting Website in E-commerce:

Tools for Promoting Website in E-commerce:
 
1) Omnisend:
This eCommerce marketing tool enables business owners to design marketing tactics that have been proven efficient for platforms for online shopping. Omnisend allows online retailers to communicate with their consumers via different methods. They may also use Omnisend to target specific people with personalized SMS and emails.
 
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2) UpViral:
All e-commerce enterprises must use networking sites and referral marketing. A wonderful method to combine the two is to hold a shareable internet raffle or giveaway in which participants earn entries by sharing the giveaway or raffle with their friends. UpViral is an effective e-commerce marketing tool. It is intended for the creation and smooth operation of sharable online competitions, raffles, promotions, and sweeps marketing initiatives. You may use the platform to create campaigns, track entries, and referrals, do A/B testing, create unlocked incentives, and do anything else required to run a successful contest or raffle campaign. UpViral is excellent for driving traffic, increasing social media supporters, creating leads, and collecting appropriate leads for your email marketing list.
 
3) SEMRush:
SEMRush, being an all-in-one software package for marketing, enables you to oversee all of your advertising initiatives and tactics on a single platform. It may help you improve your SEO approach, track metrics, conduct keyword research, and automate social media updates. For the sake of simplicity, the tool has a sleek, smooth user interface.
Key characteristics include:

• Content analysis software
• Monitors website traffic and schedules content on social media platforms
• Leads that are qualified
• Integrated keyword research tool

 
4) Fiverr:
Fiverr is a freelancing marketplace where users can locate and hire professionals in any industry. When it pertains to e-commerce, Fiverr has every sort of service you could possibly need. From site layout and development to SEO and content production, market research and consumer persona formation, marketing, bookkeeping, and any other activity you can think of, we can help.  Professional services with a wide variety of expertise and specialized abilities are available. You may explore portfolios to discover what packages each specialist provides, as well as their price and reviews/ratings from previous clients. Fiverr has an escrow payment mechanism in place, which means that your cash is only delivered to the service provider after you have accepted their work.
 
5) MailChimp:
MailChimp is an email advertising medium that allows you to design, connect, automate, and optimize your campaigns. Emails and adverts may be developed and sent to the appropriate people's inboxes or social media feeds. The built-in email designer facilitates work. Their built-in optimization tools assist you in getting to know your audience, acting on it, and learning from each campaign. If you require it, here is a comprehensive list of MailChimp alternatives.
 
6) Ads on Facebook:
You may use Targeted Facebook Ads to design campaigns that attract more loyal consumers to your website to enhance brand and product exposure. You may target particular audiences with Facebook Ads based on a range of demographic and preference criteria, such as location and favorite pastime. When was the most recent time you pulled out a phone book to search for a local business? You're unlikely to find one of those enormous yellow volumes in your region. Nowadays, a short web search is more likely to yield an answer. Your consumers are as well. What sets Facebook Ads unique is that you don't have to generate the demand; you simply have to meet it. Your target audience is already on the lookout.
 
7) WooCommerce:
It is an excellent approach for WordPress blogs to provide actual things while setting up an eCommerce store with no effort. WooCommerce additionally offers its own set of applications, which add functionality to WordPress stores.
 
8) Campaign Monitor: Using email customization templates, this website may be used to construct email campaigns for eCommerce enterprises. These templates may be used to create engaging and appealing email adverts. The options for customization and modification make it easier to develop.
 
9) eBay:
eBay is the second largest marketplace in the United States and is actually superior in several areas (such as technology, home and garden, and collectibles). eBay offers its own Shopify app, which you can use to connect your business to the marketplace.
 
10)  ReferralCandy:
A referral program is an effective marketing technique, particularly in e-commerce. individuals trust referrals from other individuals considerably more than marketing messages from firms, and trust is crucial for Internet enterprises. ReferralCandy is an all-in-one referral marketing platform with a robust set of features to accommodate any type of referral preprogram the platform making it simple to set up, track, and manage referrals, as well as disburse prizes. ReferralCandy allows you to automate the majority of your referral program's procedures and fully customize your campaigns using built-in settings or HTML and CSS editing. It also provides extensive analytics and reporting, allowing you to monitor and optimize your campaigns as needed.
 
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11) Canva:
Canva is the solution to the design of your graphics demands if you don't have the time or ability to create great graphics. Canva is a powerful visual design tool that is simple to use even for non-designers. The simple, completely adjustable templates, visuals, and royalty-free photos make creating polished and professional-looking visuals a breeze. Canva can be used to create everything from social media posts, email graphics, blog imagery, and background-free product images to printable PDFs, banners, business cards, flyers, and letterheads.
 
12) Grammarly:
This eCommerce marketing tool is the finest approach to have material checked so it's clean and clear. You may also create writing situations. This implies that the program will analyze your material differently depending on the context, such as business, academic, or informal. You may install it as a Chrome extension to make it work with Google Docs. You may purchase a premium subscription as a company to receive limitless checks! The free trial is ideal for seeing how the product works.
 
E-commerce (electronic commerce) is the buying and selling of things and goods, as well as the transmission of money or data, through a network based on electronic devices, most notably the Internet. C2C (consumer-to-consumer), C2B (consumer-to-business), B2B (business-to-business), or B2C (business-to-consumer) transactions are all possible.

The terms e-commerce and e-business are often used interchangeably. The term e-tail also refers to the transactional operations involved in online retail shopping. Over the last two decades, the widespread use of e-commerce platforms such as Amazon and eBay has contributed to tremendous growth in online purchasing. In 2011, e-commerce accounted for 5% of total retail sales, according to the US Census Bureau. When the COVID-19 pandemic began in 2020, it had expanded to more over 16% of the total.

Read More: What is Sponsored Content in Marketing?
 

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