SEO stands for Search Engine Optimization. It is the process of making a website more visible and better ranked in search engine results pages (SERPs). To increase a website's quality and relevance to search engines, SEO uses a variety of tactics and procedures. The structure and content of the website must be optimized, high-quality backlinks from other websites must be built, and keywords that are pertinent to the site's content and the intended audience must be used. Increasing a website's exposure in search engine results pages can increase traffic to the site and raise the likelihood that prospective consumers or clients will find it.
By presenting material that satisfies user search needs, search engines advocate SEO actions that help both the user search experience and the page's rating.
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Source: Safalta.comThis comprises, among other SEO best practices, the use of pertinent keywords in page titles, meta descriptions, and headlines (H1), the use of descriptive URLs that contain keywords rather than a list of numbers, and the use of schema markup to explain the meaning of the page's content.
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How Does SEO work?
Increasing your position in organic search results is the aim of SEO. AdWords, shopping, and local results optimization all include various techniques. Any search phrase entered by a user will produce results from search engines. To achieve this, they explore and "understand" the web's huge network of websites. For each search query, they execute a complex algorithm to decide which results to display.
SEO works by using various techniques and strategies to improve the visibility and ranking of a website in search engine results pages (SERPs). The goal of SEO is to increase the organic (non-paid) traffic to a website by improving its relevance and authority to search engines such as Google, Bing, or Yahoo.
Read more: 10 best benefits of SEO (search engine optimization) and its limitations
How SEO Functions:
SEO involves the following steps:
Keyword research: The first step in SEO is to research keywords that are relevant to the website's content and target audience. These keywords will be used to optimize the website's content and structure.
On-page optimization: This involves optimizing the website's structure and content to improve its relevance and authority to search engines. This includes optimizing the website's titles, meta descriptions, headings, images, and other elements of the page.
Technical optimization: This involves optimizing the website's technical elements, such as its URL structure, site speed, and mobile responsiveness, to improve its visibility and ranking in search engine results in pages.
Content creation: Creating high-quality, relevant, and engaging content is a crucial part of SEO. This includes creating blog posts, articles, infographics, videos, and other types of content that can attract backlinks and improve the website's visibility and authority in search engine results pages.
Link building: This involves acquiring high-quality backlinks from other websites to improve the website's authority and visibility in search engine results in pages.
Monitoring and reporting: SEO is an ongoing process, and it is important to monitor the website's performance and make adjustments as necessary to continue improving its visibility and ranking in search engine results pages.
By following these steps while using various SEO techniques and strategies, a website can improve its visibility and ranking in search engine results pages which can drive more organic traffic and improve its chances of being found by potential customers or clients.