Social media engagement: what it is and tips to improve it

safalta expert Published by: Kiran Karakoti Updated Mon, 19 Feb 2024 12:06 PM IST

Highlights

Social media engagement is a word that represents how much your audience loves and shares your content on social media platforms. It can be in the form of likes, shares, comments, etc. Social media engagement is an important metric to measure how your audience is responding to your content.

Free Demo Classes

Register here for Free Demo Classes

Please fill the name
Please enter only 10 digit mobile number
Please select course
Please fill the email
Something went wrong!
Download App & Start Learning

Social media engagement is a word that represents how much your audience loves and shares your content on social media platforms. It can be in the form of likes, shares, comments, etc. Social media engagement is an important metric to measure how your audience is responding to your content. Some popular social media platforms are Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.For example, on Facebook, you add your picture and get a response to it in the form of likes, comments, and shares. This shows that your audience is engaging with your post.

Source: Safalta

According to a January 2024 survey, there are 5.35 billion active social media users worldwide, with India having 755.47 million active users on social media. China has the highest number of active social media users, with 1,021.96 million. Facebook is the biggest social media platform, with 3.05 billion active users.

Attempt free digital marketing mock test

The top five countries with the highest number of active social media users are:

1. China, with 1,021.96 million active users.

2. India, with 755.47 million active users.

3. USA, with 302.25 million active users.

4. Indonesia, with 217.53 million active users.

5. Brazil, with 165.45 million active users.

Want To Learn Digital Marketing Chat With Our Counselors, Click Below




Some important tips that increase your social media engagements

  1. First of all, you have to understand your audience. You should have a good understanding of your audience's age, location, and what they expect from you, as well as what kind of data they are interested in, what your audience wants from you, and what kind of data they want from you. You can create content that resonates with them and helps you achieve your goals on the platform.
  2. Understand platform: Every platform has its own rules and regulations when it comes to the posting of content. It is important to understand the platform you are using and all its merits and demerits before posting anything. By following the proper guidelines of every platform, you can ensure that your posts will effectively reach your intended audience without any issues.
  3. Set goals: You have to set your goals for engagements. You have to post your photos and content according to the events and festivals that attract your audience to visit your post.
  4. Watch the right time to post: You have to post your content at the right time when your audience needs it.

5. Run contests and giveaways: one of the most effective methods to increase engagement on social media is by running contests and giveaways. By encouraging your followers to share your page and rewarding those who share the most. Not only does this strategy increase engagement, but it also attracts new followers and customers.

6. Use images in every post: The use of images in every post can help grab the attention of your audience and make your content more visible to them. It helps you convey your message to your audience more effectively and leave a long-lasting impression. So always try to include relevant images in your posts to make them more effective and appealing to your audience.

7. Ask questions: Asking questions in your posts can be a great way to engage your audience. Your audience will try to give answers to your questions and will comment on your post.
 

Some important statistics:

Instagram:
Instagram is a social media platform where people can share their posts, reels, and stories with their followers. It is a great platform for businesses and startups to advertise their products and brands. And they even sell their products to their customers.

 

The top 5 highest followers on Instagram all over the world are:

  1. Cristiano Ronaldo (footballer) has 612 million followers.
  2. Lionel Messi (footballer) has 496 million followers.
  3. Selena Gomez (singer) has 429 million followers.
  4. Kylie Jenner (a reality TV star and businesswoman) has 399 million followers.
  5. Dwayne “The Rock” Johnson (actor, producer, and wrestler) has 395 followers.

 

Top 5 Highest Followers in India

  1. Virat Kholi (Cricketer) has 266.13 million followers.
  2. Priyanka Chopra (actor) has 86.21 million followers.
  3. Shraddha Kapoor (actor) with 85.42 million 
  4. Narendra Modi (PM) with 85.42 million
  5. Alia Bhatt (actor) has 82.53 million

Learn digital skills and make a good career in the digital sector: Professional certification in the digital marketing program 
 

Youtube 
YouTube is the platform where you can share videos and content with your followers.YouTube is a great platform where users can discover new things. The most followed YouTube personality in India is Ajay Nagar known as Carry Minati.

Top 5 highest followers on YouTube

  1. T-Series with 258 million followers.
  2. Mr. BBeast has 236 million followers.
  3. Cocomelon-Nursery Rhymes has 171 million followers.
  4. Sony Entertainment Television India has 168 million followers.
  5. Kids Diana has 118 million followers.

The top 5 most-viewed YouTube videos are:

1. Baby Shark dance with 13.95 billion views. 

2. Despacito, with 8.36 billion views.

3. Johny Johny Yes, Papa, with 6.86 billion views.

4. Bath song with 6.58 billion views.

5. Shape of you with 6.18 billion views.

To subscribe free digital marketing e-book

Facebook

Facebook is a social networking site that allows users to share their posts, receive likes and comments, share the posts, and even use it as a platform to advertise their businesses. The number of views and likes depends on the popularity and engagement of the content. Some posts receive millions of likes and views, but others receive only hundreds or thousands of likes and views. The success of a post depends on the quality of its content and its intended target audience.

 Most followed person on Facebook in 2024

1. Cristiano Ronaldo – 168 Million Followers
 2. Shakira – 124 Million Followers.                        
 3. Will Smith – 116 Million Followers                       
 4. Lionel Messi – 116 Million Followers.                 
 5. Vin Diesel – 106 Million Followers.

Most followed person on Facebook in India 
1. Priyanka Chopra  - 54 Million Followers
2. Salman Khan  -  50 Million Followers
3. Deepika Padukone  -  49 Million Followers
4. Akshay Kumar  -  48 Million Followers
5. Virat Kohli - 47 Million Followers

In this blog, we talk about how social media engagement is necessary and how we can increase our followers on social media platforms.And Some important tips that increase your social media engagements. And  learn many things about various platforms like Facebook, Instagram, YouTube, etc.

What is social media engagement

Social media engagement refers to interaction of people with your post in the form of like, share, comment etc.

Most followed personality on facebook

Cristiano Ronaldo – 168 Million Followers.

How is social media engagement measured

Social media engagement is measured by adding the number of likes, shares, comments,saves and then dividing that sum by the total number of followers.This calculation gives you an idea of how your audience are engaging with your content.

Which social media platform has the highest followers

Facebook has the highest number of followers that is 3.05 million followers.

How to boost social media engagement

         You can increase your social media engagement by following some steps:
  1.  Firstly know your audience:Firstly know your audience: Firstly you have to understand your audience's behaviour and interest before posting something on a social media platform.
  2. Quality of content: Create high-quality content to attract your audience's attention. Your content should be informative and engaging. Use of images, videos,infographics, and text that make your content interesting.
  3. Use hashtags:Use hashtags: Proper use of popular and relevant hashtags in your content.

Free Demo Classes

Register here for Free Demo Classes

Trending Courses

Professional Certification Programme in Digital Marketing (Batch-6)
Professional Certification Programme in Digital Marketing (Batch-6)

Now at just ₹ 49999 ₹ 9999950% off

Master Certification in Digital Marketing  Programme (Batch-12)
Master Certification in Digital Marketing Programme (Batch-12)

Now at just ₹ 64999 ₹ 12500048% off

Advanced Certification in Digital Marketing Online Programme (Batch-23)
Advanced Certification in Digital Marketing Online Programme (Batch-23)

Now at just ₹ 24999 ₹ 3599931% off

Advance Graphic Designing Course (Batch-9) : 90 Hours of Learning
Advance Graphic Designing Course (Batch-9) : 90 Hours of Learning

Now at just ₹ 19999 ₹ 3599944% off

Flipkart Hot Selling Course in 2024
Flipkart Hot Selling Course in 2024

Now at just ₹ 10000 ₹ 3000067% off

Advanced Certification in Digital Marketing Classroom Programme (Batch-3)
Advanced Certification in Digital Marketing Classroom Programme (Batch-3)

Now at just ₹ 29999 ₹ 9999970% off

Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!
Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!

Now at just ₹ 1499 ₹ 999985% off

WhatsApp Business Marketing Course
WhatsApp Business Marketing Course

Now at just ₹ 599 ₹ 159963% off

Advance Excel Course
Advance Excel Course

Now at just ₹ 2499 ₹ 800069% off