Social Media Marketing's Power: How to Expand Your Audience

Safalta Expert Published by: Shivam Ray Updated Thu, 11 Jan 2024 10:43 AM IST

Highlights

It's no secret that we are all glued to social media. In 2023, there are projected to be 4.89 billion social media users worldwide. The average person moves between seven different social networks per month. The amount of time Internet users spend on social media is now higher than ever – 151 minutes per day.

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The world of Social Media is expanding rapidly. By the end of 2021, social media users are predicted to have surpassed 3 billion globally, from just under 1 billion in 2010. The days of individuals logging on to their computers and searching the web are almost over. In today's day and age, people are now "surfing social media", and it is increasingly becoming the place to learn about new brands and find new pieces of information. If brands aren't already advertising on social media, now is the time to start getting involved. US retail social commerce sales have more than doubled from 2019 to 2022, with current forecasts suggesting they will double again by 2025.

Source: safalta

Brands are sensing that opportunity and acting quickly to get ahead of potential competitors.

  • It's no secret that we are all glued to social media
  • In 2023, there are projected to be 4.89 billion social media users worldwide.
  • The average person moves between seven different social networks per month.
  • The amount of time Internet users spend on social media is now higher than ever – 151 minutes per day.
  • TikTok is the fastest-growing platform with an astonishing 100% user growth rate between 2020 and 2022.
  • The number of social media users worldwide grew by only 3% year-on-year from January 2022 to January 2023 (+137 million users)

Table of Contents

What is Social Media Marketing  : 

Social media marketing (SMM) Among all the social media platforms, there is marketing (SMM). Social media marketing is a part of digital marketing, in which we do our marketing through social media. Social media is made up of two words, social + media, this term is in everyone's language these days. Nowadays, whoever uses the internet, definitely spends 1-2 hours a day on social media, hence marketers should focus on their marketing. Want to bring on social media.

Paid Marketing 

Organic Marketing

Paid marketing is done through ads.

Organic marketing is done through a profile/page/group.

In paid marketing, we can reach the maximum (most) people.

In organic marketing, you will be able to reach only a limited number of people.

If we want to appear more and more on social media, then we will have to go towards paid marketing, paid marketing can be done on all the social media platforms. such as Pinterest, Instagram, Twitter, YouTube, LinkedIn, Facebook, and so forth.

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How does social media marketing work

Social media marketing is one of the major types of digital marketing. In this, we do marketing through social media. We'll demonstrate how social media marketing operates with an example today.

Example -   Let's assume that we ran an ad on Facebook through the Facebook ads manager. We are selling a book related to digital marketing in this ad. So our target audience will be those who have an interest in digital marketing. This ad of ours reached 2000 people on Facebook, 1000 people clicked on the link in this ad, and 500 people purchased this book. So through what medium was the product purchased? He was bought through social media. So the marketing we did now was through social media. This is the procedure for social media marketing.

Also Read :Social Media Marketing: How it Works and Its Advantages

List of social media marketing platforms

  • Facebook

  • Instagram

  • You tube

  • Twitter

  • Pinterest

How to do marketing on Facebook

Facebook is the oldest social media platform and one of the most favorite social media platforms. This platform comes among the top platforms for marketing in social media. There are more than 2.7 billion users monthly. Then, marketers are taking advantage of these users and bringing their marketing to Facebook. Both types of marketing are done on Facebook, paid VS unpaid.

Paid marketing on Facebook: 

Facebook is the platform for paid marketing (Facebook advertising management).). All the ads running on Facebook are operated through Facebook ads management. This question might arise in your mind: what is Facebook Ads Manager, is it a Facebook tool or an app using which you can easily run ads on Facebook? However, for this, you need to watch a tutorial on Facebook Ads Manager which you can read about it. As a result, you can run it easily.

Unpaid (organic) marketing on Facebook : 

In this marketing, we organically do our marketing like – posting our product on our Facebook profile, marketing our product on our Facebook page, marketing by gathering people together in Facebook groups, etc. The biggest weakness of this marketing is its reach, we cannot reach the maximum number of people through this marketing. But, you can do marketing by using the strategy altogether. In both marketing, you need a strategy, moreover, it is important to know which things work on Facebook like – long videos, and reels.

How to market on Instagram :

Instagram is a platform that has been trending for a few years. After its introduction in 2010, this platform was hidden for a while. Although there was traffic on this site earlier, Facebook dominated the market at the time. The speed that this platform has gained in the last 2 – 3 years is unbelievable, currently, there are more than 1.08 billion monthly users on Instagram, Therefore, by taking advantage of this traffic, you can easily do online marketing on Instagram. Ads on this platform are also run through the Facebook ads manager. Through Facebook ads manager, paid marketing is done on two hubs of social media - Facebook and Instagram. With Facebook ads manager, we can run paid ads on all these places of Instagram – feed, search feed, reel, stories, etc. Additionally, you can sell your goods.

How to do marketing on YouTube

YouTube is a video-sharing platform, in which you can publish your content by creating it in the form of videos. This platform is free for and you do not need to pay any money. YouTube is considered to be the best platform for marketing in social media, YouTube is the only platform in which you can do unpaid marketing in the best way. To do marketing on YouTube, we will have to work with strategy, we will have to understand what people like to watch on YouTube, and we will have to create our content accordingly, you will know that there is nothing other than videos on YouTube. Chalti, long videos, and short videos are dominating YouTube.
 


 

How to market on Twitter

You must have heard or seen this name somewhere, many of you may also be using it. This is a free social communication and micro-blogging service. Here you can easily send tweets to each other for free. Unpaid marketing is used on Twitter. You will see very little paid marketing here. We also need a strategy on Twitter. #tags are very popular on Twitter through which you can do marketing. Proper use of hashtags (#) can help us reach more and more people, we have to research hashtags and use them. Only then can you bring conversion?

How to do marketing on Pinterest

One such website that is steadily gaining traction on social media is Pinterest. This is a platform in which you can do marketing through infographics + videos + photos. You can create your content in these formats and post it on this platform.  Almost 70% of Pinterest has a women category. This platform is the greatest choice if your product is geared toward ladies.

What is social media marketing strategy :

To do marketing on social media we need a strategy. Whether we do paid marketing or organic marketing, we have to follow a strategy. And we have to implement that strategy properly. If we do marketing on social media strategically, we can create a presence on social media for a long time and bring engagement.

Today we will tell you some factors, which you can implement while marketing on social media-

Benefits of social media marketing

  • Maximum visibility

  • Awareness

  • Create brand

  • Brand establishment

  • Easy to navigate

  • Remarketing easy

  • Measurement

  • Cost-effective

Future in Social Media Marketing

If we talk about the future of marketing, as the use of social media is increasing, marketing in it is also increasing. That is why the future of marketing is bright in this. The conversion rate in marketing through social media is very good. Due to this marketing is increasing day by day. And career opportunities in this are increasing. As marketing increases, so will employees. Due to this, there is no dearth of job opportunities. Some of which we will tell you today –

List of jobs in social media marketing

  • Influence Marketer

  • Social Media Copywriter

  • Social Media Graphic Design

  • Social Media Manager

  • Social Media Marketing Consultant

  • Social Media Specialist

It is expected that everyone would have come to know about social media marketing, what is social media marketing. And on how many platforms is this marketing done, and how is it done etc. If you have any questions related to this content then you can ask us in the comment section. For information related to Digital Marketing & Information Technology, you can subscribe to our blog, and you can also get information by connecting with us on social media. 
In today's article we told you what is Social Media Marketing? It has been explained in detail in simple language, so that it becomes easy for you to understand about social media marketing. If you still have any problem then you can ask me by commenting.


 

Why is Social Media Marketing important ?

According to The Global Statistics, there will be 467 million social media users in India in the year 2023. An average user spends 2.36 hours on social media every day. At the same time, 50% of the world's population i.e. about 3.6 billion people use social media.On the basis of which you can know whether people like your product or service or not. On the basis of which you can further improve your service or product. Traditional marketing is far more expensive than social media marketing.
After knowing this, perhaps from today onwards you will not use social media only for entertainment. This is why social media marketing is very important in today's times.

Benefits of Social Media Marketing

Following are the benefits of Social Media Marketing.
  • With the help of Social Media Marketing, you can increase the sales of your product by promoting it for free.
  • If you want to quickly reach your product to the right audience, you can run paid ads on social media for very little money.
  • Traditional marketing is far more expensive than social media marketing.
  • With the help of Social Media Marketing you can build a good relationship with customers.
  • If you have a blog, you can increase traffic to your blog with the help of Social Media Marketing.
  • With the help of Social Media Marketing, you can increase brand awareness by generating leads.

Which social platforms should I use ?

It depends. Although Facebook is a great starting point, we prefer to get to know each customer on a personal basis. Because every brand is unique, deciding which platform to spend time on depends on factors such as where your audience is, what products and/or services your business offers and what goals you want to achieve.

Social Media Marketing Skill

Following are some important skills related to Social Media Marketing.
  • Communication skills
  • Creativity
  • Writing ability
  • Content curation
  • Project management
  • Eagerness to learn
  • Marketing
  • Flexibility
  • Strategic understanding
  • Relationship building
  • Community management
  • Analytical skills
  • Content marketing

How Social Media Marketing Assists in Reaching Your Advertising Objectives

You may accomplish a lot of your marketing objectives with social media marketing, some of which are listed below:
  • This can increase your website traffic
  • With this you can further strengthen your relationship by interacting with others.
  • This can increase your brand awareness and more people will know about you
  • This will create a separate brand identity for you and a positive brand association.
  • With this you can interact better with your audience which is good for your brand value.
  • The more and more you engage with your audience on social media networks, the easier you can achieve your marketing goals.

Use of Facebook for Social Media Marketing

People use Facebook as a place to unwind and communicate with their pals. We must therefore maintain a lighthearted and cordial tone in such a setting. We have to pay careful attention to the design of Facebook Business Fan Page, its layout and visual components. This is because if a person comes to your fan page, he has some good experience in it and he takes some positive feedback from it and shares it with his friends and family.

Use of YouTube for Social Media Marketing

Video, as we all know, looks more appealing than text and voice. Therefore, there are many companies that make videos only with the hope of making them viral, due to which they do not get much success. Because people need good content. Therefore, you should create such content which is good to look at and you can learn something from it.

Advantages of Social Network Marketing

Cost : If we talk about other social network marketing social media, then it is very inexpensive in comparison to them. Here you do not have to pay for creating accounts on different platforms, rather it is absolutely free. There is no cost for posting also. With this you can easily send your new updates to other people and that too absolutely free.
Engaging the Audience: Social networks allow businesses to engage with their target audience and establish interactive relationships with them.

Is social media marketing effective today

Yes, social media marketing is much more effective in today's modern internet era. Where everyone has internet and smart phone. You can easily reach everyone in this situation by utilizing social media marketing to the fullest.

social media marketing statistics

  • As of October 2022, the number of active users on social media was 4.74 billion.
  • The number of social media users is increasing by 4% – 5% every year.
  •  According to Statista, till 2020 the number of people using social media in India was 518 million.
  • As of October 2022, the number of monthly users on Facebook is 2.934 billion.
  • As of October 2022, the number of monthly users on YouTube is 2.515 billion.
  • As of October 2022, the number of monthly users on Instagram is 1.386 billion.
  • Due to these reasons people are doing marketing on social media.

Is Viral Marketing Social Media Marketing?

Viral marketing and social media marketing both are methods of marketing. Social media marketing is a slow process, viral marketing is a fast-spreading marketing strategy. These two are related to each other to some extent.

Why do social media marketing? 

On social media, you can market your product or service to people who are interested in your business. People like, comment, and share your product on social media platforms, through which you can find out whether people are liking your product or not, and based on this you can improve your product and service.

What is included in social media marketing?

Social media marketing involves creating content, publishing, creating audience engagement, creating brand awareness, and product/service marketing. This is a creative job profile.

Why should I use social media?

Let's face it: the world has become social. 30% of all time spent online (and counting) is allocated to social media. If you want to get in front of people, social media is the way to do it. We can assist you whether your goals are sponsored content, brand awareness, or both!

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