Brand Communication Strategy: Know its Working with Examples

When a consumer first encounters a brand, communication is established. It might happen when a customer is watching a TV commercial, encounters a social media post, or sees a random newspaper advertisement. This marks the start of the interaction between the good or service and the potential customer. 

A company's goal to improve its branding efforts is known as a brand communication strategy, and one way to achieve this is to use an online digital marketing strategy also. The plan identifies the most effective channels to use to reach the target market with a brand's main message as well as how to use available resources best. Before planning or carrying out any actions, brand managers and their teams build the brand communication strategy.

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To get the information we need, customers quickly look past an item's appearance. The communication strategy of a brand enters the picture here.

Why do you require a brand communication strategy and what does it entail?

The process of attaining your goals through communication is known as a brand communication strategy. It consists of the message, what has to be said, the medium, using the best channels to deliver the message, and the target, locating and comprehending your primary audience.

The secret to running a successful company, regardless of your size, whether you're a start-up or a multinational, is effective communication. Customers are significantly more inclined to buy items or services from a company if they enjoy the way that the brand interacts with them. No longer speaking to consumers, brands are now conversing with them. Additionally, every article, blog post, tweet, and video is a chance for you to interact with your audience and encourage brand loyalty.

The central themes to employ, how to engage with your audience, and how to gauge your performance are all evident with a strategic brand communication plan in place. Every company aspires to be the first thought on consumers' minds. Some brands will prevail in this conflict, but many will fall short. Only a select few brands will be able to convince customers of their brand strategy and predict their qualities. Successful companies are those that can effectively communicate their offerings to clients while also comprehending their needs. 

In this article, we will explore how brand communication strategy works, and provide examples of brands that have successfully implemented it.

Establishing the Brand

Defining the brand is the first stage in developing a brand communication plan. This entails figuring out who the target market is and what their demands and preferences are. Clearly defining the brand's mission, beliefs, and core characteristics is also important.
 

Construction of a Messaging Platform

Making a messaging platform with the brand's value proposition, key messages, and tone of voice comes after the brand has been developed. All communication channels, including advertising, social media, and public relations, should use the same messaging platform. A cohesive and appealing brand message that appeals to the target audience can be created with the aid of a clear messaging platform.

Developing a communication strategy

A communication strategy is created based on the messaging platform, and it specifies the methods and platforms to be applied in order to reach the target audience. Campaigns for advertising, social media outreach, collaborations with influencers, and PR initiatives are a few examples of this. The brand message is effectively transmitted to the target audience thanks to a thorough communication plan.

Putting the Plan Into Practise and Assessing It

Following the implementation of the communication plan, the efficacy of the approach is assessed based on the outcomes. Analyzing crucial performance measures such as sales, engagement, and brand recognition is part of this. The evaluation may lead to changes in the communication strategy, which will help to effectively reach the target audience with the brand message.
 

Examples of companies that used Effective Brand Communication

1. Amul
Whether it was Facebook, Instagram, or Twitter, Amul always had a significant online presence. Every piece of original content that Amul posts focuses on the general public's perspective in order to tackle a complex social issue. The iconic Amul-girl, who appears in all of their videos, tells the tale from her point of view, giving it a human touch. Amul has become well-known for its advertising and social media initiatives as a result.

2. Oreo
Oreo experienced several difficulties in the past when Parle and Britannia were the dominant cookie brands in India. The #DailyDunks with Bollywood Celebrity ads, however, helped them win the hearts of the younger population and children. The iconic company Oreo is a prime example of how to use social media to effectively communicate with your customers.

3. Prestige
Kitchen Prestige is the first brand that comes to mind when you think about kitchen appliances is prestige. Using a continuous method for 20 years, Prestige has developed this top-of-mind awareness. There was always a fresh, cutting-edge feature to be highlighted in a new Prestige advertising. Many of these features end up becoming industry standards, forcing many other manufacturers to adopt them. Even 20 years ago or now, this is still true.
 
  As a result, an effective brand communication strategy necessitates a thorough comprehension of the brand's values and target market, as well as the capacity to develop compelling and consistent messaging across all communication platforms. In this process, the brand is defined, a messaging platform is developed, a communication plan is made, and the plan is then put into action and evaluated. The cases of Amul, Oreo, and Prestige show how good brand communication tactics may contribute to the development of brand recognition, reputation, and loyalty.
 

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