It's also no secret, though, that in order to get responses, sending the right kinds of InMails to the appropriate recipients is crucial. Writing effective InMails requires following a set of steps that will help you build a strong rapport with the recipient, whether they are a recruiter or a lead.
A great way to grow your professional network is through LinkedIn.
Sending messages to individuals who are not your connections, however, can be challenging.
What is Inmail?
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Source: Safalta.comYou can get past the wall there by using InMail. But what exactly does InMail on LinkedIn mean?
With the help of the premium feature InMail on LinkedIn, you can communicate privately with your second and even third-degree connections without coming across as pushy, unlike when you call or email a stranger with whom you have no business relationship. You must have a paid subscription to use this feature because InMail is a premium service. You will receive credits for LinkedIn InMail after subscribing, enabling you to send private messages to your intended audience. Which plan you select will determine how many credits you receive.
LinkedIn InMail is a powerful tool that allows you to reach out to people outside of your network. However, getting a high response rate to your InMail messages can be challenging. Here are some strategies that you can use to improve your LinkedIn InMail response rate:
The focus of your potential customers is priceless.
Keep your InMail succinct and to the point to immediately capture their attention.
Three paragraphs, or roughly 100 words, is the maximum length for an InMail.
Contrary to emails with over 200 words, those with 100 words or less increase the likelihood that you will receive a response.
1. Short, direct, and organized writing
The best way to adhere to the recommended word limit is to follow a structure. Introduce yourself and briefly discuss your brand at the beginning of your email. Include a unique hook to persuade your reader to continue reading. Your response rate can also go up by 27% by mentioning a connection.
InMail messages should be personalised as much as possible.
A specific detail from the recipient's profile or background that caught your attention should be mentioned in your correspondence.
Address the recipient by their first name.
This demonstrates that you have done your due diligence and are genuinely interested in getting to know them.
Individualize Your Message
You could, for instance, make mention of a recent article they wrote, offer your congratulations on their recent promotion, or mention that you both attended the same university. You can connect with the reader of your message and improve your chances of getting a response by making it personal.
Users will probably skim your InMail's subject line to determine whether they want to open it or not.
Your InMail can stand out from the crowd with an intriguing subject line.
3. Make the subject line intriguing
Your chances of receiving a response can increase by 14% with a succinct, compelling subject line of 3 words or less. As not everyone reads emails in their entirety, the subject line should make it clear to the reader what the InMail is for.
There must to be a clear call to action in every InMail message.
Make sure to express your expectations for the recipient in as much detail as possible, whether it's to make a call, meet for coffee, or simply reply to your message.
Clearly state your call to action
speaking in a manner such as, for example "My curiosity in your work in X field makes me want to speak with you more. Are you available if I phone you next week?" The recipient will most likely find it feasible to reply to and continue after hearing a clear call to action.
Prospects who have read your InMail are likely to click on your profile to find out more about you and your brand.
5. Always keep your LinkedIn profile respectable and up to date.
Ascertain that the information in your profile is current and includes the newest goods, services, and knowledge. Remove any outdated or unnecessary irrelevant data from your system. Your LinkedIn page is a fantastic place to include recommendations and client testimonials from prior clients to further establish the legitimacy of your brand.
The response rate for LinkedIn InMail is higher than that of any other conventional email. If your prospective customers aren't reacting to your InMail, the situation is somewhat troubling. Even if you may be using the best grammar and punctuation when sending your emails, if your strategy is flawed, you won't likely receive many replies in your inbox.