Top 10 Social Listening Tools: Understanding Customer

Rashmi Choudhary

Rashmi Choudhary is a passionate and dedicated professional with expertise in the field of digital marketing, specifically in search Engine optimization with a strong education background. Rashmi choudhary post graduated with a MBA from Aktu University.

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 Social listening tools of businesses recognize the importance of understanding their customers and staying on top of their preferences, opinions, and concerns. Social listening tools have emerged as valuable assets for marketers, providing real-time insights into customer conversations happening across various social media platforms. These tools enable businesses to monitor brand mentions, track industry trends, and gain a deeper understanding of their target audience. In this article, we will explore the top 10 social listening tools that empower marketers to acquire meaningful data, backed by relevant statistics and figures.

 

Brandwatch

The brand watch is a powerful social listening and analytics tool that enables businesses to monitor brand mentions, track industry trends, and gain insights from social media conversations. Brand Watch is a leading social listening tool that helps businesses make data-driven decisions.

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With its powerful analytics and comprehensive coverage of over 95 million websites and social platforms, it enables marketers to monitor brand mentions, track sentiment, and identify influencers. According to a survey by TrustRadius, Brandwatch is considered one of the most popular tools, with a customer satisfaction rating of 8.5/10.

Let's explore some of the Brand watch's key features and their compatibility
 
  • Social Listening: Brandwatch allows businesses to monitor brand mentions, keywords, hashtags, and industry-related topics across various social media platforms, blogs, forums, news sites, and review websites. It provides real-time monitoring and comprehensive coverage of online conversations.
  • Sentiment Analysis: The tool offers advanced sentiment analysis capabilities to determine the sentiment behind brand mentions and customer discussions. It helps businesses understand the overall sentiment and perception associated with their brand, enabling them to make data-driven decisions.
  • Audience Insights: Brand watch provides detailed audience insights by analyzing demographics, interests, influencers, and online behavior. This information helps businesses understand their target audience better and tailor their marketing strategies accordingly.
  • Competitive Intelligence: Brandwatch enables businesses to track and analyze their competitor's social media presence and activities. It helps identify competitive trends, benchmark performance, and uncover opportunities for differentiation.
  • Data Visualization and Reporting: Brand Watch provides intuitive data visualization tools and customizable reporting features. Businesses can. They can also generate automated reports to share with stakeholders.
 
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Compatibility


A brand watch is compatible with various social media platforms, online sources, and languages. It supports major social media platforms such as:
  • Facebook: Brandwatch allows businesses to monitor brand mentions, comments, and engagement on Facebook Pages and groups.
  • Twitter: The tool tracks brand mentions, hashtags, and conversations on Twitter in real time.
  • Instagram: Brandwatch provides monitoring and analysis of brand mentions, comments, and engagement on Instagram.
  • LinkedIn: It enables monitoring of brand mentions and engagement on LinkedIn profiles and company pages.
  • YouTube: Brandwatch allows businesses to track mentions, comments, and engagement on YouTube videos and channels.
 

Talkwalker

Talk Walker is a robust social listening and analytics platform that provides businesses with valuable insights into their brand reputation, audience sentiment, and competitive intelligence. According to a report by G2, Talkwalker received the highest user satisfaction rating (4.5/5) among all social media analytics tools.
 

Sprout Social

Sprout Social is an all-in-one social media management tool that incorporates social listening features to help businesses monitor and engage with their audience effectively. It allows marketers to track brand mentions, measure sentiment, and gather competitive intelligence. According to a study conducted by G2, Sprout Social is the most popular social media analytics tool, with over 60% of users being satisfied or very satisfied with the platform.

 

Hootsuite

Hootsuite is a widely-used social media management platform that also offers social listening capabilities. It allows businesses to monitor conversations, track brand mentions, and analyze sentiment across various social media channels. Hootsuite has over 18 million customers worldwide and is ranked as the top social media management platform by Datatype, with a market share of 34.5%.
 

Hootsuite features and compatibility


Social Media Scheduling: Hootsuite allows you to schedule and publish posts across multiple social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. You can create and schedule posts in advance, saving time and ensuring consistent content distribution.

Content Curation: With Hootsuite, you can discover and curate relevant content from various sources. It provides access to content suggestion tools, RSS feeds, and content libraries, enabling you to find and share valuable content with your audience.

Social Listening and Monitoring: Hootsuite includes social listening capabilities, allowing you to monitor brand mentions, industry trends, and keywords across multiple social media platforms. You can set up custom streams to track conversations and engage with your audience effectively.

Analytics and Reporting: Hootsuite provides robust analytics and reporting features to measure the performance of your social media efforts. You can track key metrics, such as engagement, reach, impressions, and follower growth, and generate customizable reports to gain insights into your social media performance.

Team Collaboration: Hootsuite offers collaboration features that allow multiple team members to work together on social media campaigns. You can assign tasks, collaborate on content creation, and streamline approval processes, ensuring smooth teamwork and efficient social media management.

 
Social Advertising: Hootsuite integrates with social advertising platforms, such as Facebook Ads and LinkedIn Ads, allowing you to manage and optimize your paid social media campaigns within the platform. You can create, launch, and track your ads, all from one centralized dashboard.

Mobile App: Hootsuite provides a mobile app for iOS and Android devices, enabling you to manage your social media accounts on the go. The app allows you to schedule posts, engage with your audience, and monitor social media conversations from your mobile device.

Compatibility


Hootsuite is compatible with various social media platforms, including

Facebook: You can manage Facebook Pages and Groups, schedule posts, engage with comments, and track analytics.

Twitter: Hootsuite supports scheduling tweets, monitoring mentions, retweets, and tracking Twitter analytics.

Instagram: You can schedule and publish Instagram posts, monitor comments, and access basic Instagram analytics (note: direct posting to Instagram requires an additional integration).

LinkedIn: Hootsuite allows you to manage LinkedIn Profiles, Pages, and Groups, schedule posts, and track engagement.

YouTube: You can monitor YouTube channels, reply to comments, and track video analytics.

Pinterest: Hootsuite enables you to schedule and publish Pins, monitor boards, and track Pinterest analytics.
 

Mention

Mention is a real-time media monitoring tool that helps businesses keep track of their brand mentions across social media, news sites, blogs, and forums. It provides sentiment analysis, influencer identification, and competitive insights. According to a survey by G2, Mention has a high customer satisfaction rating of 4.4/5.
 

Synthesis

Synthesis is an enterprise-level social media intelligence tool that offers global coverage and advanced analytics capabilities. It enables businesses to analyze brand perception, identify emerging trends, and measure campaign performance. According to an analysis by Research Dive, Synthesis holds a significant market share of 15.8% in the social media analytics market.
 

Falcon.io

Falcon.io is a unified social media marketing and customer experience management platform that offers a range of features to help businesses effectively manage their social media presence. It allows businesses to monitor social media conversations, track sentiment, and engage with customers effectively. According to a study by Forrester, Falcon.io is recognized as a strong performer in social listening platforms, offering robust analytics and reporting functionalities.

 
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Let's explore its compatibility with various social media platforms and other integrations


Social Media Platforms: Falcon.io is compatible with major social media platforms, including

Facebook: You can manage Facebook Pages and groups, schedule posts, monitor comments and messages, and track engagement metrics.

Twitter: Falcon.io allows you to monitor and engage with Twitter conversations, schedule tweets, and track performance metrics.

Instagram: The platform supports Instagram business profiles, enabling you to schedule and publish posts, monitor comments and messages, and analyze performance.

LinkedIn: Falcon.io allows you to manage LinkedIn company pages, schedule posts, monitor comments and messages, and track engagement.

YouTube: You can monitor and respond to YouTube comments, track video performance metrics, and engage with your audience.

Pinterest: Falcon.io supports Pinterest business accounts, allowing you to schedule and publish pins, monitor comments, and track performance metrics.

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Awards

Awards is a social media listening and monitoring tool that helps businesses track brand mentions, monitor competitors, and identify industry trends. It offers sentiment analysis, influencer identification, and crisis management capabilities. According to a review by Capterra, Awards has a customer satisfaction rating of 4.6/5.
 

Meltwater

Meltwater is a media intelligence platform that provides social listening and media monitoring services. It enables businesses to track brand mentions, measure sentiment, and gain insights into consumer behavior. According to a study by Markets and Markets, Meltwater holds a significant share of the media monitoring market, with a projected market size of USD 2.8 billion by 2023.
 

Brand24

Brand24 is a social media monitoring and analytics tool that allows businesses to track brand mentions, engage with customers, and measure sentiment. It provides real-time data and advanced analytics to help marketers understand their target audience better. According to a survey by Software Suggest, Brand24 is rated as one of the top social media listening tools, with a user satisfaction rating of 4.4/5.

Compatibility


Brand24 is compatible with a wide range of social media platforms and online sources, including:

Facebook: You can monitor mentions, comments, and reviews on Facebook Pages.

Twitter: Brand24 tracks brand mentions, hashtags, and conversations on Twitter in real-time
.
Instagram: It helps you monitor brand mentions and comments on Instagram.

LinkedIn: Brand24 tracks mentions and engagement on LinkedIn profiles and pages.

YouTube: The tool allows you to monitor mentions, comments, and engagement on YouTube videos.

Blogs and Websites: Brand24 monitors mentions and discussions happening on blogs, news sites, forums, and other online sources.

Additionally, Brand24 integrates with other tools and platforms such as Slack, Google Analytics, and Zapier, providing flexibility and enhancing your social media monitoring capabilities.
 
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Social listening tools have become essential for businesses in understanding customer topics and preferences in the ever-evolving digital landscape. The top 10 social listening tools mentioned in this article, including Meltwater, Hootsuite, Brand24, Falcon.io, Award, and Brand Watch, offer a wide range of features and functionalities to help marketers gather valuable insights from customer conversations.
These tools provide capabilities such as social media monitoring, sentiment analysis, influencer identification, competitive analysis, social media analytics, crisis management, and team collaboration.
 

What is social listening, and why is it important for businesses?

  Social listening is the process of monitoring and analyzing online conversations to gain insights into customer opinions, trends, and preferences. It is important for businesses because it helps them understand their audience better, make data-driven decisions, improve customer satisfaction, and stay ahead of the competition.
 

How do social listening tools gather data from social media platforms?

Social listening tools gather data from social media platforms through APIs (Application Programming Interfaces) provided by the platforms. These APIs allow the tools to access and retrieve public data such as mentions, comments, and hashtags from social media platforms.
 

What features should I look for in a social listening tool?

 When choosing a social listening tool, consider features such as real-time monitoring, sentiment analysis, influencer identification, data visualization, competitor analysis, customizable reporting, and integration options with other platforms or systems.

 

How can sentiment analysis help businesses understand customer opinions and feedback?

Sentiment analysis is a feature offered by social listening tools that can determine whether a mention or conversation is positive, negative, or neutral. It helps businesses gauge customer sentiment, identify potential issues, and make data-driven decisions to improve products, services, and customer experiences.
 

Can social listening tools track competitor activity and industry trends?

Yes, social listening tools can monitor and analyze competitor activity, including brand mentions, sentiment, and engagement. They can also track industry trends, keywords, and discussions to help businesses stay informed and adapt their strategies accordingly.
 

How do social listening tools identify and analyze influencers in my industry?

 Social listening tools can identify influencers based on their online presence, engagement levels, and relevance to your industry. They analyze factors such as follower count, content quality, and audience engagement to help you identify and engage with influential individuals or accounts.
 

What types of insights can I gain from social listening tools?

Social listening tools provide insights such as customer sentiment, trending topics, popular hashtags, audience demographics, brand reach, share of voice, and competitor performance. These insights can help you understand customer preferences, measure campaign effectiveness, and identify opportunities for growth.
 

How can social listening tools help with crisis management and reputation monitoring?

 Social listening tools can help with crisis management by providing real-time alerts and notifications when negative mentions or potential crises arise. They enable businesses to respond promptly, manage reputation effectively, and mitigate risks by monitoring and addressing customer concerns or issues.
 

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