Social Media Expert: Job Description, Eligibility, and Salary

Safalta Published by: Aditi Goyal Updated Fri, 24 Feb 2023 04:33 PM IST

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As the name suggests, a Social Media Expert is an expert who has knowledge about social media. Today's world will not work if there are no social media. All advertising strategies now include social media as a crucial component, whether for lead generation, direct response, or any other type of brand or product recognition. If you are an innovative and reactive person who can come up with unique post ideas or strategies, you are going to do very well as a social media expert. 

A social media expert is a professional who, in order to improve a company's online presence, engagement, and brand awareness, is in charge of developing, implementing, and monitoring social media initiatives and strategies. By consistently publishing, replying to messages and comments, examining metrics, and keeping up with the most recent social media trends and algorithms, their major objective is to draw in and keep clients.

Source: Safalta.com

To achieve successful campaigns, a social media specialist must be imaginative, strategic, and able to adjust to changes in social media platforms. 

Table of Content: 
Social media Job role
Responsibilities of a social media expert
Social media Expert Eligibility
Salary (sources: Glassdoor and Naukri.com)

Social media Job role:

Planning a brand's social media strategy is one of a social media specialist's job duties. The duties of a social media specialist include creating an organized strategy to meet the objectives of the business and investigating, testing, and optimizing various social media channels to connect with the brand's target market. For Instagram, people develop an influencer campaign to raise awareness among millennial consumers. Building the brand voice, producing content that resonates with the audience, and proactively developing with the potential customers on social media channels are the responsibilities of social media specialists. 


Jobs in social media marketing need to make sure that postings are regularly planned on particular channels at ideal days and hours. It is necessary for social media specialists to monitor and analyze social media KPIs and assess ROI. For uploading content, he or she creates an editorial calendar. Overall, a social media expert plays a critical role in helping businesses, organizations, or individuals establish and maintain a strong social media presence. They must be creative, analytical, and adaptable to changes in social media platforms to ensure effective campaigns that meet the brand's goals and objectives.

To ensure accurate representation across various social media platforms, social media specialists frequently work for businesses in a variety of industries. To supervise the implementation of the social media marketing that coincides with impending promotional events and other company efforts, they collaborate closely with experts in social media, marketing, and content. Connecting with influencers, managing freebies, managing social media account optimization, and managing follower polls or surveys are all part of their duties. In the absence of content creators, they could also be in charge of capturing pictures, writing post captions, or producing other types of content for social networking networks.

Responsibilities of a social media expert:

Establishing effective social media strategies that are in line with the goals and objectives of the brand is the responsibility of social media specialists. They must be able to pinpoint and investigate their target markets, pick suitable social media channels, and create interesting content.
The ability to develop and curate material for social media platforms, including text, graphics, photographs, and videos, is a must for social media professionals. They must have the ability to create content that appeals to the target market and advances the brand.
Social media professionals should be able to manage social media accounts by posting material, answering questions and comments, and interacting with followers. They must also monitor social media accounts for any issues that may arise and resolve them in a timely manner.
Social media professionals must be able to evaluate the effectiveness of social media platforms using programs like Google Analytics, Sprout Social, Hootsuite, and others. Data like page views, engagement rates, impressions, click-through rates, and conversion rates must be interpreted and analyzed by them.
Keeping up with social media trends: It's important for social media specialists to stay current with the newest features, trends, and updates to social media platforms. They need to be up on the most recent developments in digital marketing and have the flexibility to adjust to changes in social media algorithms.
Working with other departments: To guarantee consistency and alignment with the overall marketing strategy, social media professionals must work with other departments including marketing, public relations, and customer support.
 

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Social media Expert Eligibility:

There are no formal requirements for academic qualifications. It is a skill-based career. Several organizations prefer to hire candidates with a minimum bachelor’s degree in marketing, communication, or related fields is typically required for Social Media Specialist roles. Relevant work experience in social media marketing, content creation, or digital marketing is highly preferred. Additional certifications in social media marketing or digital marketing are also helpful in demonstrating expertise and knowledge in the field.

Salary (sources: Glassdoor and Naukri.com)

The salary of a Social Media Specialist in India can range between Rs. 2 Lakhs to Rs. 8.7 Lakhs with an average annual salary of Rs. 4 Lakhs. 
According to Glassdoor, the annual salary is 30,215 with newly figure of Feb 2023 and the annual package ranges from 2 lac to 4 lac according to Naukri.com.
The exponential growth of social media in recent years shows no signs of slowing down anytime soon. This industry has great potential for additional exponential growth, making it a great one to enter. Find your ideal position as a Social Media Specialist by enrolling and learning in a digital marketing course now.
 

What does a social media expert do?

A social media expert is responsible for managing the social media presence of an individual, organization, or business. They create and implement social media strategies and campaigns that align with the brand's goals and objectives. They develop content, monitor and analyze social media performance, and respond to messages and comments.

What skills are required to become a social media expert?

To become a social media expert, one must possess skills such as solid communication skills, creativity, adaptability, analytical skills, and knowledge of social media platforms and trends. Knowledge of marketing, public relations, and customer service is also beneficial.

What education is required to become a social media expert?

There are no formal requirements for academic qualifications. However, a degree in marketing, communications, or a related field is preferred for a social media expert. Although, it is not always necessary as experience and skills are also valued.

What are the benefits of hiring a social media expert?

Hiring a social media expert can benefit a business by increasing brand awareness, engagement, and traffic to a website or business. They can create effective social media campaigns that align with the brand's goals and objectives, and provide a better customer experience by responding to messages and comments in a timely and appropriate manner.
 

How do social media experts measure success?

Social media experts measure success by analyzing data such as page views, engagement rates, impressions, click-through rates, and conversion rates. They use tools such as Google Analytics, Sprout Social, Hootsuite, and others to interpret and analyze data.

What is the salary range for a social media expert?

The salary range for a social media expert varies depending on factors such as location, experience, and company size. However, the salary of a Social Media Specialist in India can range between Rs. 2 Lakhs to Rs. 8.7 Lakhs with an average annual salary of Rs. 4 Lakhs. 

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