A social media expert is a professional who, in order to improve a company's online presence, engagement, and brand awareness, is in charge of developing, implementing, and monitoring social media initiatives and strategies. By consistently publishing, replying to messages and comments, examining metrics, and keeping up with the most recent social media trends and algorithms, their major objective is to draw in and keep clients.
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Source: Safalta.comTo achieve successful campaigns, a social media specialist must be imaginative, strategic, and able to adjust to changes in social media platforms.
Table of Content:
Social media Job role
Responsibilities of a social media expert
Social media Expert Eligibility
Salary (sources: Glassdoor and Naukri.com)
Social media Job role:
Jobs in social media marketing need to make sure that postings are regularly planned on particular channels at ideal days and hours. It is necessary for social media specialists to monitor and analyze social media KPIs and assess ROI. For uploading content, he or she creates an editorial calendar. Overall, a social media expert plays a critical role in helping businesses, organizations, or individuals establish and maintain a strong social media presence. They must be creative, analytical, and adaptable to changes in social media platforms to ensure effective campaigns that meet the brand's goals and objectives.
To ensure accurate representation across various social media platforms, social media specialists frequently work for businesses in a variety of industries. To supervise the implementation of the social media marketing that coincides with impending promotional events and other company efforts, they collaborate closely with experts in social media, marketing, and content. Connecting with influencers, managing freebies, managing social media account optimization, and managing follower polls or surveys are all part of their duties. In the absence of content creators, they could also be in charge of capturing pictures, writing post captions, or producing other types of content for social networking networks.
Responsibilities of a social media expert:Establishing effective social media strategies that are in line with the goals and objectives of the brand is the responsibility of social media specialists. They must be able to pinpoint and investigate their target markets, pick suitable social media channels, and create interesting content.
The ability to develop and curate material for social media platforms, including text, graphics, photographs, and videos, is a must for social media professionals. They must have the ability to create content that appeals to the target market and advances the brand.
Social media professionals should be able to manage social media accounts by posting material, answering questions and comments, and interacting with followers. They must also monitor social media accounts for any issues that may arise and resolve them in a timely manner.
Social media professionals must be able to evaluate the effectiveness of social media platforms using programs like Google Analytics, Sprout Social, Hootsuite, and others. Data like page views, engagement rates, impressions, click-through rates, and conversion rates must be interpreted and analyzed by them.
Keeping up with social media trends: It's important for social media specialists to stay current with the newest features, trends, and updates to social media platforms. They need to be up on the most recent developments in digital marketing and have the flexibility to adjust to changes in social media algorithms.
Working with other departments: To guarantee consistency and alignment with the overall marketing strategy, social media professionals must work with other departments including marketing, public relations, and customer support.
Social media Expert Eligibility:There are no formal requirements for academic qualifications. It is a skill-based career. Several organizations prefer to hire candidates with a minimum bachelor’s degree in marketing, communication, or related fields is typically required for Social Media Specialist roles. Relevant work experience in social media marketing, content creation, or digital marketing is highly preferred. Additional certifications in social media marketing or digital marketing are also helpful in demonstrating expertise and knowledge in the field.
Salary (sources: Glassdoor and Naukri.com)The salary of a Social Media Specialist in India can range between Rs. 2 Lakhs to Rs. 8.7 Lakhs with an average annual salary of Rs. 4 Lakhs.
According to Glassdoor, the annual salary is 30,215 with newly figure of Feb 2023 and the annual package ranges from 2 lac to 4 lac according to Naukri.com.
The exponential growth of social media in recent years shows no signs of slowing down anytime soon. This industry has great potential for additional exponential growth, making it a great one to enter. Find your ideal position as a Social Media Specialist by enrolling and learning in a digital marketing course now.