Unleashing Success: Social Media Marketing Tactics for India

Safalta Expert Published by: Aditi Aswal Updated Tue, 22 Aug 2023 08:24 AM IST

Highlights

  • Statista reports that the number of social media users in India will soar to 570 million by 2025.
  • A recent study by Statista revealed that a whopping 80% of Indian consumers employ social media for researching products and services before making a purchase.
  • Sixty percent of internet users in the country engage with video content on social media, impressively demonstrating that 93% watch videos online.

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Businesses are embracing a realm of unparalleled opportunities as social media adoption in India rapidly surges. Social media's ever-growing user base of over 467 million and counting offers an unrivaled platform to access a vast audience, cultivate brand awareness, foster lead generation, and propel sales. In the dynamic Indian market, businesses can thrive by leveraging main social media marketing tactics, including video content, influencer marketing, social commerce, and live streaming.

Table of contents:
The Growth of Social Media in India: A Lucrative Business Frontier

The Growth of Social Media
The Opportunity for Businesses
Key Trends in Social Media Marketing Tactics in 2023
Video Content 
Influencer Marketing
Social Commerce 

Live Streaming
Creating Successful Social Media Marketing Tactics


The Growth of Social Media in India: A Lucrative Business Frontier
The Growth of Social Media
In recent years social media in India has experienced an explosive growth trajectory. India will still hold the second-largest worldwide market share for social media in 2023, with over 467 million users. The increasing affordability of smartphones, the burgeoning middle class, and the rising literacy rate fuel this surge.

Source: Safalta.com

Statista reports that the number of social media users in India will soar to 570 million by 2025.

The Opportunity for Businesses
The phenomenal growth of social media in India presents an immense opportunity for businesses to leverage. This powerful platform allows businesses to reach a colossal audience, foster brand awareness, generate valuable leads, and drive sales. A recent study by Statista revealed that a whopping 80% of Indian consumers employ social media for researching products and services before making a purchase.

Here are some of the crucial benefits of harnessing social media for businesses in India:
  • Reach a large audience: Given that India has over 467 million internet users, businesses can use social media to reach a sizable audience.
  • Build brand awareness: By sharing educational and entertaining material that captivates and enthralls potential customers, social media is an effective tool for increasing brand awareness.
  • Generate leads: Strategic lead generation campaigns on social media can motivate users to share their contact information in exchange for valuable resources like white papers or ebooks.
  • Drive sales: Businesses can effectively stimulate sales by running targeted social media ads that showcase products or services.

Key Trends in Social Media Marketing Tactics in 2023
Video Content 
  • Video content emerges as the most popular and captivating form of content on social media in India. Sixty percent of internet users in the country engage with video content on social media, impressively demonstrating that 93% watch videos online.
  • Videos are inherently more engaging than other content formats, with studies revealing that people are more inclined to watch videos than read text posts or view images.
  • Businesses can employ videos to tell compelling stories, educate users, promote products or services, and build enduring relationships with customers and prospects.

Influencer Marketing
  • Influencer marketing has emerged as a game-changing approach that involves leveraging social media influencers to endorse products or services. These influencers, with substantial followings on social media, often garner perceptions of being authoritative experts in their respective domains.
  • Notably, with up to 11 times greater ROI than conventional marketing strategies, influencer marketing has demonstrated exceptional cost-effectiveness.
  • In India, influencer marketing is rapidly gaining popularity, with projected spending of $1.5 billion in 2023.
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  • Social commerce is an innovative method that capitalizes on social media platforms to facilitate direct product or service sales, enabling businesses to connect with customers seamlessly on these platforms, thus fueling sales.
  • India has witnessed a rapid upsurge in social commerce, with projected sales of $250 billion in 2023.
  • Popular social commerce platforms like Instagram and TikTok have gained substantial traction in India, offering businesses opportunities to craft engaging content that propels sales.
  • With nearly 70% of internet users in India viewing live streams on social media, broadcasting live is a well-known technique to communicate with consumers and prospects in real time.
  • Through live streaming, companies may hold events, showcase their products, and participate in live Q&A sessions with clients, fostering relationships.
 
  • Set Goals: The foundation of any triumphant social media marketing strategy lies in establishing clear goals. Businesses must determine their specific objectives and tailor their tactics based on whether they aim to enhance brand awareness, generate leads, or drive sales.
  • Choose the Right Platforms: Businesses must choose compatible social media channels with their target market and sector because not all social media channels are equal. For instance, B2B companies may find LinkedIn more suitable, while retail businesses might prefer Instagram as a better fit.
  • Create Engaging Content: Crafting content that engages and resonates with the target audience is crucial for social media success. It requires creating informational content that is also aesthetically pleasing and pertinent to the audience's interests.
  • Analyze your results: social media analytics to assess plan viability, identify successful strategies, and refine approach over time.
Businesses in India must use the potential of these powerful social media marketing strategies as the social media environment continues to change if they want to stay ahead of the competition. Businesses can improve their presence, engage their target audience, and take advantage of the tremendous potential for growth and success by setting clear objectives, selecting the appropriate platforms, creating compelling content, and meticulously tracking results.

What are social media tactics for marketing?

Tactics are specific actions businesses use to achieve marketing and communication goals on social media.

What is a social media tactic?

Using social media tactics effectively can increase your brand awareness, site traffic, and revenue by gathering engagement on various platforms.

What are the 4 Cs of social media strategy?

Social media is all about community, connections, conversations, and content.

What is social media strategy vs tactics?

Social media strategy is the overall plan outlining business goals, target audience, and content themes, while tactics are specific actions taken to execute that plan effectively.

Is social media a PR tactic?

Nowadays, social media plays a crucial role in any PR plan.

What are the 4 E's of social media?

The four pillars of social media marketing are interaction, education, empowerment, and entertainment.

What is an example of a media tactic?

Influencer collaborations.

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