5 Trends on Video Content across Social Media Platforms

Safalta Expert Published by: Aditi Goyal Updated Mon, 27 Mar 2023 05:13 PM IST

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Businesses all over the world depend on video marketing for a virtually unlimited range of goals, and current trends in the field are crucial for developing timely content.

In particular, on social media platforms, video marketing has emerged as a crucial component of digital marketing tools and it can help brands connect with their audience in a more engaging and memorable way. Facebook, Instagram, YouTube, and TikTok are just a few of the social media sites that provide a selection of video marketing choices for businesses.

The ability of video marketing to be more engaging and memorable than other forms of content is one of its key benefits. The video has the ability to quickly convey a lot of information and may be used to exhibit a brand's personality or tell a story in a manner that words or photographs cannot.

Short-form videos have recently become more and more important to marketing strategies. By 2023, social commercials, especially short-form videos such as TikTok, reels, or shorts, are expected to outperform all other platforms in terms of ad income. Videos are crucial for both marketing and building a strong brand because it has been found that viewers recall 95% of the information from them.

Source: Safalta.com

These findings clearly demonstrate the importance of both long- and short-form video marketing. 

Table of contents
Interactive video
Continual loop video
Silent video
BTS
Explainer or Educational Videos


In this article, we will see 5 trends in video content across Social Media Platforms:


Interactive video

Instead of merely viewing stuff, it's more interesting to watch it. You should employ interactive videos to increase user engagement. Making interactive videos can be done in a variety of ways. These include tools that can help you interact with your audience, such as questioners and emoji sliders. Items like this also help the audience stay interested, feel like their opinion matters, and encourages them to take a second look rather than quickly moving on. Engaging viewers and enhancing their viewing experience are both possible with interactive films.

Interactive videos can be used in a variety of ways, including product demos, training videos, customer support, and more. They can be created using specialized software or platforms and can be embedded on your website or shared on social media.

Continual loop video

Looping videos have been around for a while. Social media has become more and more significant as a result, particularly visual platforms like Instagram and TikTok. The likelihood that a video will capture viewers' attention and pique their interest increases by including these features. A looping video is one that continuously repeats. These may be as brief as a gif or as lengthy as you choose. Making the beginning and conclusion frames identical will give the impression that the video will never stop.

The exposure, recall, and attention of viewers can all be improved with continuously looping videos. You may produce budget-friendly and attention-grabbing video content by including continuous loop videos in your marketing approach.


Silent video

The way that consumers view video marketing has completely changed as a result of social media. Many individuals turn down their phone's speakers when watching videos. You would need to devise clever techniques to get their attention if they view videos on silent.

The intended audience for video content can be reached by using subtitles and on-screen directions or information. Optimize the soundless playback to increase the audience's access to video material. As material adapts to sounds off, this trend is only growing. Producers are coming up with inventive ways to increase its effects, such as making some of the film mutes or adding text and visuals.


BTS

A behind-the-scenes look at your business's operations might be useful for your clients. This can show them that people are passionate about creating the goods or services they use and work hard to make them.

There are several ways in which you can create behind-the-scenes videos. A fast tour of your facilities, an explanation of how your products are created, or a team-building activity can be of interest to your clients. For instance, organizations can look into humorous and pertinent blooper clips. Sharing content like behind-the-scenes footage of your company will therefore benefit your brand's transparency and authenticity overall.


Explainer or Educational Videos

Explainer videos that are educational and animated are an excellent approach to teaching difficult ideas and touchy subjects to all audiences. By giving education a high priority in their marketing strategy, brands may increase lead generation and foster deeper brand loyalty. A well-made explainer film has the power to sway consumers who are considering making a purchase. Increased trust and brand loyalty can result from content that informs and addresses consumers' issues. 

Explainer or educational videos can be used to introduce a new product or service to potential customers, to demonstrate how a product works, or to explain complex ideas or concepts. They can be animated or live-action and can include a variety of visual and audio elements to keep viewers engaged.
 
From the above discussion, you must have got a clear understanding of what to do. Now, it is also important to keep in mind what not to do. So a few things to avoid in order to avoid making mistakes while making video content are:
  • Creating Lengthy Videos
  • Adding Excessive Information
  • Hidden Call-to-actions
  • Focusing on The Product Rather Than the Audience
  • Expecting Immediate Results
Short videos can pay off and grow your brand if you're a marketer or brand wanting to improve your online presence, especially if you want to convey your message quickly. Ultimately, excessive video production is a thing of the past. Polished videos produced by agencies are excellent for website content and brand recognition, but for social media, you might want to think about more genuine and true videos. Real influencers succeed on social media, so rather than just spouting content and videos, you need to make sure it is effective for you.
 

What are some popular video content trends on social media platforms?

Some popular video content trends include short-form videos, live streaming, interactive videos, explainer or educational videos, and continual loop videos.
 

Why are short-form videos popular on social media platforms?

Short-form videos are popular on social media platforms because they are quick, easy to consume, and can be viewed in a wide range of contexts. They are also optimized for mobile viewing and can capture viewers' attention quickly.
 

How can interactive videos improve engagement on social media platforms?

Interactive videos can improve engagement on social media platforms by allowing viewers to participate in the content and feel more involved in the experience. This can lead to increased sharing and user-generated content.
 

How can explainers or educational videos be used in social media marketing?

Explainer or educational videos can be used in social media marketing to provide value to viewers and establish your brand as an authority in your industry. They can also be used to explain complex concepts or features of your products or services in an easy-to-understand format.
 

What are the benefits of using silent videos on social media platforms?

Silent videos can increase engagement, accessibility, and versatility while being cost-effective and optimized for social media platforms. They are more likely to capture viewers' attention and can be viewed in a wider range of contexts, including in public places or situations where audio is not appropriate.
 

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