Unlock Your Business Potential with WhatsApp Business Catalogs

Safalta Expert Published by: Aditi Aswal Updated Sun, 27 Aug 2023 09:01 AM IST

Highlights

  • Statista reports that the number of WhatsApp Business users in India will reach 400 million by 2023.
  • [Source: Statista] Over 500 million people use WhatsApp in India. It implies that your catalog has a sizable prospective audience.

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Businesses can effectively showcase their products and services to customers using the powerful tool of WhatsApp Business Catalog. Brands can develop a catalog of their goods with pictures, descriptions, and prices. Then, clients may look through the product catalog and buy straight over WhatsApp.
According to a Statista report, India is the second-largest market for WhatsApp Business, with more than 500 million users. WhatsApp is an invaluable instrument for businesses trying to promote to Indian consumers.

Table of Contents:
What is WhatsApp Business Catalog
How does WhatsApp Business Catalog work
How can customers use WhatsApp Business Catalog
How to Create a WhatsApp Business Catalog
How to Promote Your WhatsApp Business Catalog


What is WhatsApp Business Catalog?
WhatsApp Business Catalog is a point that allows businesses to produce and partake in registers with their guests. Companies can utilize them to showcase products or services, enabling customers to browse and purchase items directly through WhatsApp.
Statista reports that the number of WhatsApp Business users in India will reach 400 million by 2023.

Source: Safalta.com

Businesses can leverage the WhatsApp Business Catalogs to tap into a vast potential market and effectively reach their customers.

How does WhatsApp Business Catalog work?
Businesses can create a WhatsApp Business Catalog by establishing a WhatsApp Business account and subsequently adding products or services to their catalog. Users can add products or services manually or import them using CSV files. Businesses can share these via links or WhatsApp profiles. A report by App Annie found that WhatsApp Business was the most downloaded business app in India in 2022. It shows that businesses are increasingly using WhatsApp to reach their customers.

How can customers use WhatsApp Business Catalog?
Customers can browse WhatsApp Business Catalogs by clicking on a link or by visiting the business's WhatsApp Business profile. They can browse the goods and services in a catalog after it is open and can add items to their shopping cart. Customers can then checkout and pay for their purchases directly from WhatsApp.

Here are some additional benefits of using WhatsApp Business Catalog:
  • Increased visibility: WhatsApp Business Catalogs can help businesses to increase their visibility among potential customers. Brands that customers are interested in may present their catalogs to them while browsing WhatsApp.
  • Improved customer engagement: WhatsApp Business Catalogs can help businesses to improve customer engagement. WhatsApp enables customers to browse inventories and learn more about products or services without requiring them to leave the platform.
  • Increased sales: WhatsApp Business Catalogs can help businesses increase sales. Customers can easily add products or services to their cart and checkout directly from WhatsApp.


How to Create a WhatsApp Business Catalog
[Source: WhatsApp Business Blog]
  • 60% of WhatsApp users in India use the app for online shopping.
  • By 2023, 530 million people will use WhatsApp in India.
  • Fashion, electronics, and food are the top three things sold on WhatsApp in India.

Here are the steps on how to create a WhatsApp Business Catalog:
  1. Open the WhatsApp Business app.
  2. Toggle the three spots to the upper right of the screen.
  3. Pick "Settings" and then "Business Tools" and "Catalog."
  4. Pick "Add product or service" from the menu.
  5. Include all pertinent information about your product or service, such as costs, summaries, and images.
  6. To save the item to your catalog, click "Save."
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Here are some additional tips for creating a successful WhatsApp Business Catalog:
  • Make sure your catalog is easy to navigate and well-organized.
  • Make use of precise, high-quality product photos to showcase your offerings.
  • Include concise, accurate explanations of the goods and services you offer.
  • Utilize email, social media, and other channels to market your products to your customers.
  • To help shoppers find your catalog, use pertinent keywords in your product descriptions.

How to Promote Your WhatsApp Business Catalog
[Source: Statista] Over 500 million people use WhatsApp in India. It implies that your catalog has a sizable prospective audience. A Facebook survey found that 81% of WhatsApp users in India have used the app to buy. It proves the necessity of online shopping via WhatsApp.
  • Send your customers the catalog's URL: The quickest approach to marketing your inventory is through this method. You can add the link to your email signature, website, or social media profiles.
  • Add your catalog to your WhatsApp Business profile: This feature will streamline customers' ability to discover your inventory while they browse your profile.
  • Send your customers automated messages with links to your catalog: This is a fantastic approach to keeping your inventory in your clients' minds. Customers can receive automatic communications from your company when they join your mailing list, make a purchase, or accomplish a specific goal.
  • Run marketing campaigns on WhatsApp: You can market your catalog using several WhatsApp marketing features. For example, you can make sponsored messages, hold competitions, and send push notifications.
It is a potent instrument that companies utilize to reach out to new clients, increase revenue, and enhance client relations. You urge any business owners reading this to make a WhatsApp Business Catalog and start using it immediately.

What is the difference between WhatsApp Business Catalog and WhatsApp Business API?

WhatsApp Business Catalog is a feature that is available to all WhatsApp Business users. WhatsApp Business API is a more advanced feature for businesses with a paid subscription. WhatsApp Business API allows brands to integrate WhatsApp into their existing CRM systems, which can help automate processes and enhance customer engagement.

What are the limitations of the WhatsApp Business Catalog?

The WhatsApp Business Catalog's biggest drawback is that it is only accessible to companies with a WhatsApp Business account. Furthermore, the catalog is limited to 500 products.

What are the plans for the WhatsApp Business Catalog?

  • Expand catalog availability to more countries and languages.
  • Enhance the number of tools to help companies manage their catalogs more easily.
  • Enhance the way users see inventories.
  • Make catalog searching and browsing simpler for users.

What are the benefits of using WhatsApp Business Catalog?

  • It enables companies to present their goods and services to clients.
  • Customers can browse the product catalog and buy things straight from WhatsApp.
  • It is an excellent approach to connecting with clients and offering goods.

What countries can use WhatsApp Business Catalog?

WhatsApp Business Catalog is available in over 100 countries.
 

How can you get help with WhatsApp Business Catalog?

For assistance with the WhatsApp Business Catalog, go to the WhatsApp Business Help Center.

How do you view the WhatsApp catalog?

Open your chat with the business. To check the WhatsApp Business profile, tap the company name. Tap SEE ALL next to CATALOG.

What is an example of a catalog in business?

The Amazon marketplace is the best illustration of a product catalog because it offers a wealth of information with just one click.

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