NCERT Books Class 12 Business studies Chapter 11- Marketing

Safalta Expert Published by: Noor Fatima Updated Sat, 16 Jul 2022 12:52 AM IST

Highlights

Here is the information about NCERT Books Class 12 Business studies Chapter 11. You can give a read to this blog and get PDFs of the subject.

NCERT Books Class 12 Business studies Chapter 10- Financial Markets is accessible here for download purposes. You can download the PDF for and learn from the book anytime you want.

Students who are studying in Class 12 and candidates who are preparing for competitive exams can download the PDF for NCERT Books Class 12 Business studies Chapter 10- Financial Markets to learn from the reading material.  

At Safalta, you can read or download NCERT Book for Class 12 Business Studies Chapter 11 Marketing. NCERT Books can be used as a resource by students who are in 12th grade or studying for any exam that is focused on Class 12 Business Studies.

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You may read NCERT Book for Class 12 Business Studies Chapter 11 Marketing here. You may find links to Class 12 Business Studies Notes, NCERT Solutions, Important Questions, Practice Papers, and more after each chapter.

Table of Content-
Topics Covered
Starting of the Chapter
Glimpses of the Chapter
PDF Link
 
The Chapter 'Marketing' explains the following-
  • About Marketing
  • Features of Marketing
  • Markting Management
  • Markting Management Philosophies
  • Functions of Marketing
  • Marketing Mix
  • Promotion
  • Promotion Mix

Marketing Goes Like This-

The term marketing has been described by different people in different ways. Some people believe that marketing is same as ‘shopping’. Whenever they go out for shopping of certain products or services, they describe it as marketing. 

There are some other people who confuse marketing with ‘selling’ and feel that marketing activity starts after a product or service has been produced. Some people describe it to mean ‘merchandising’ or designing a product. All these descriptions may be partly correct but marketing is a much broader concept, which is discussed
as follows: 

Traditionally, marketing has been described in terms of its functions or activities. In this respect, marketing has been referred to as performance of business activities that direct the flow of goods and services from producers to consumers.

As we know, most of the manufacturing firms do not produce goods for their own consumption but for the consumption or use by others. Therefore, to move the goods and services from the producer to consumers, a number of activities, such as product designing or merchandising, packaging,
warehousing, transportation, branding, selling, advertising and pricing are required. All these activities are referred to as marketing activities.

Thus, ‘merchandising’, ‘selling’ and distribution are all parts of a large number of activities undertaken by a firm, which are collectively called marketing. 

It may be noted here that marketing is not merely a post- production activity. It includes many activities that are performed even before goods are actually produced, and continue even after the goods have been sold. For example, activities such as identification of customer needs, collection of information for developing the product, designing suitable product package and giving it a brand name are performed before commencement of
the actual production. Similarly, many follow up activities are required for maintaining good customer relations for procuring repeat sale. 

In modern times, emphasis is placed on describing marketing as a social process. It is a process whereby people exchange goods and services for money or for something of value to them. Taking the social perspective, Phillip Kolter has defined marketing as, “a social process by which individual groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others”. 

Some Glimpses of the Chapter are-




 
Scroll down to get the PDF download link.

Download the NCERT Book for Business Studies, Class 12 in PDF.

Downloading the NCERT Class 12 Books is simple. Simply click the link, and a new window containing all the chapter-by-chapter NCERT Book Class 12 Business Studies PDF files will open.

The chapter you want to download has been selected. The PDF will be on your device so you can read it offline.
 
NCERT Book for Class 12 Business Studies Chapter 11 Marketing - PDF Download

Chapter 11 Marketing

Where can you download ‘Marketing PDF?

Candidates can download NCERT Books Class 12 Business studies Chapter 8- Controlling PDF for free on our page. Links are given below.

Chapter 11 Marketing

What topics are covered in ‘Marketing Chapter?

  • About Marketing
  • Features of Marketing
  • Markting Management
  • Markting Management Philosophies
  • Functions of Marketing
  • Marketing Mix
  • Promotion
  • Promotion Mix

Is NCERT enough for Business Studies Class 12?

Yes, these are. The book can also assist in dispelling uncertainties. Studying from the NCERT Book for Class 12 Business Studies also has the following advantages:
  • The NCERT Books Class 12 Business studies provides students with in-depth knowledge of accounting.
  • The course books include illustrations that might aid students in comprehending the chapters.
  • These books can aid learners in independent study

Are the CBSE Books for Class 12 Business Studies significant for board exams?

For higher courses and board exams, the chapters in the CBSE Books for Class 12 Business studies are essential. For Class 12 Accountancy, students should read the chapter provided in the CBSE books. These examples and drill questions can help you get high marks.
 
We offer practice test questions to assist you sharpen your exam preparations and earn top grades. E-books can also be downloaded if you want to prepare even more thoroughly.

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