Top 12 WhatsApp Marketing Campaign with Examples

WhatsApp marketing is a marketing approach that entails advertising and engaging products/services using WhatsApp. WhatsApp may be used to collect user information and provide tailored experiences depending on user behavior. WhatsApp Marketing is a fantastic approach to recruit new consumers, assist customers in discovering new items, re-engage with special offers, and provide assistance. Boost your Skills by learning: Digital Marketing
 
Table of Content:
WhatsApp Marketing Campaign with Examples

WhatsApp Marketing Campaign with Examples:
 
1) The Unilever commercial "I'll bring you back with your cherished clothes: Unilever is a global consumer products corporation that has developed over 400 brands to date.
Goal: Unilever intended to introduce its new fabric softener brand Comfort in Brazil at a cheap cost in 2019. As a result, they were seeking for a new and distinct messenger marketing strategy.
Campaigns: More than 10,000 billboards were placed around So Paulo with the phrase "I'll bring you back your beloved clothes," as well as a WhatsApp number. When customers texted the listed number, a chatbot dubbed "MadameBot" responded with advice on how to care for the garments.

Source: Safalta

While providing advice, it also introduced consumers to new items through the use of videos and photographs. People also received a price reduction of fifty percent on the new product with no shipping fees at the end of the talk.
Results:

• Sales grew 14 times. That outcome alone demonstrates the efficacy! 
• 290,000 SMS were received from 12 thousand distinct consumers.

How did they manage it?
It is quite simple to conduct such campaigns when you utilize WhatsApp business API in conjunction with solutions that allow you to construct chatbots for WhatsApp. WhatsApp allows you to communicate text, photos, videos, documents, and GIFs, allowing for more dynamic chats. Coupled with the chatbot, you may have actual people intervene in the middle of the conversation if necessary.
 
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2) Hellman's Customer Satisfaction:
If you're thinking about utilizing WhatsApp for marketing, you've probably seen Hellman's Brazilian "WhatsCook" campaign. It's one of the oldest WhatsApp campaigns, having debuted five years before the WhatsApp Business API. You may argue that because this campaign was not yet automated, it is irrelevant. However, we feel it still provides a valuable insight into how to use WhatsApp to your advantage. The popular food brand created this campaign to encourage Brazilians to utilize their product as more than a condiment, therefore cementing their presence in kitchens throughout the country. The ad was produced by their marketing team based on three important customer insights:

• Most people use Hellman's mayonnaise as a condiment rather than a culinary component.
• Most individuals don't know enough to cook, especially when they just have materials at hand; WhatsApp is the most ubiquitous app in Brazil, with over 70% penetration in the market.
• As a result, the firm chose to teach their Brazilian customers how to utilize their product more successfully by addressing the pain spots with a basic yet intelligent and easily accessible campaign.

They developed their first live conversational recipe service, using WhatsApp to link clients with chefs in real time. To participate, customers only had to register on Hellman's website with their phone numbers. Once linked, they could communicate written or photographed descriptions of the available items, and the chefs would recommend specialized meals that contained Hellmann's mayonnaise. In the event of a misunderstanding, the chefs will give further support by sharing photographs and videos.
What were the outcomes?
Hellmann's registered WhatsCook signups from 50% of their website visitors after only a few weeks of the campaign. Furthermore, their cooks developed over 500 new recipes throughout the process, and their consumers discovered new, inventive ways to utilize Hellmann's mayonnaise. So, although this campaign is very old and not fully automated, it's still worth mentioning since it exemplifies how to handle WhatsApp marketing. Customers benefited directly from the promotion since they had been able to obtain more out of the product they liked while also making the greatest use of the components they already had at home. In all, around 13,000 users enrolled for the WhatsCook service, and they engaged with the chef for an average of 65 minutes. After a big success in Brazil, WhatsCook was expanded to four additional Latin American nations.
 
 3) Netflix:
"I Am In" Campaign - Personal Recommendations, Timeframe: The campaign was launched in 2019.
The Campaign: The advertising effort focused on maintaining in contact with Netflix. WhatsApp users who participated in the campaign received timely updates and movie suggestions.
Aim: To stay in touch with current Netflix subscribers who have discontinued their memberships.
What Did The Company Do? In 2017, Netflix announced a partnership with WhatsApp to deliver corporate services over the WhatsApp messaging app.
Users who clicked "I Am In" received movie recommendations, according to the promotion. However, the band used this wonderful chance well, sending fresh proposals, announcements, and updates to its customers.
As a result of taking use of the first movers' advantage, Netflix was able to keep its inactive consumers. Not only that, but Netflix reactivated inactive users to re-subscribe to the platform.
 
4) Lenskart:

• Name of the campaign: Valentine's Day Sale, Buy 1 Get 1 Free
• Lenskart, an eyeglasses retailer, used WhatsApp to market its products and services. The promotion was launched in February for their Valentine's Day sale.
• What Did The Company Do? Lenskart advertised their 'Buy 1, Get 1' deal. The deal was stated to be valid from February 6th until February 16th. Aside from that, the company provided 14% discount and 14% cash back.
• Timeline: The campaign was held in February 2022.
• Outcome: The brand saw that the overall cost was low when compared to traditional advertisements, but the opening rate of text messages on WhatsApp was rather high.

 
5) Absolut Vodka (Vodka Absolut):
Doorman at the Party Campaign is the name of the campaign.

• Timeline: The campaign took place in 2020.
• What Did The Company Do? The brand developed a phony bouncer named Sven. Their community manager was in charge of the account. Participants who wished to win a ticket to such an elite party had to persuade the phony bouncer over WhatsApp, which was no simple task. Sven has its own song called "Don't You Worry, Don't You Worry Sven, I Am A Cool Guy."
• Aim: To increase brand recognition and communication by providing Absolute Unique Access.
• The campaign was managed by Absolut Vodka's South American advertising business. They planned to throw an exclusive party with only two tickets available to the general public. The campaign's goal was to create 4 million individually decorated Absolut Vodka bottles.
• Sven received suggestions from over 600 people who employed 1000 distinct films, photos, and voice messages. Three days of nonstop conversations with the participants. The new contacts were created using WhatsApp numbers. The brand, which rarely says anything, managed to generate a lot of talk.

 
6) KLM:
Flight Alerts is the name of the campaign

• About the Campaign: As part of the campaign, KLM, the Royal Dutch airline corporation, delivered flight notifications to their consumers.
• Customers' families were also kept informed, and they were provided real-time flight updates.
• What Did The Company Do? According to the brand's WhatsApp marketing strategy, when clients book a flight, they receive information on flight details, boarding passes, and so on via WhatsApp. The finest aspect of the marketing was that KLM also issued warnings to family members and close friends.
• The campaign's goal was to educate passengers' loved ones about their flight details.
• Outcome: According to reports, KLM was the first to establish a verified WhatsApp Business Account in 2015. KLM was able to disseminate the news not just to current consumers, but also

to future customers, thanks to the campaign.
 
7) WhatsApp Campaign "Beat the Crave":

• Saffola is the organizer. For over 30 years, the Saffola brand has been the industry leader in edible oils in India, standing for purity and confidence among customers with its unique antioxidant system that helps strengthen immunity. The firm uses the LOSORBTM Technology in its goods, which results in up to 50% reduced oil absorption in meals, making it healthier.
• The goal is to get more people involved with their healthcare brand. Saffola opted to focus its advertising on combating the desire for harmful foods, ultimately leading to the consumption of a snack. They were releasing a new active slimming product as part of a broader promotion.
• Campaign: Saffola created a WhatsApp chatbot to urge people to eat healthier. When a user messages this bot, the chatbot attempts to divert the user with pre-recorded positive affirmations, riddles, and even a rap song that promotes Suffola's new active slimming drink.
• Users voluntarily signed up for the "Beat the Crave" campaign by registering their WhatsApp number on Saffola's website, giving them access to the brand's "digital audio buddy." This buddy, like any good friend or expert trainer, kept consumers away from harmful foods. Users who contacted the bot when desiring food would receive a response with a motivating text or audio message to help them "beat the crave."
• Result: Saffola's WhatsApp campaign was a huge success, with 82,49,757 Facebook Reach and over 1,60,000 Microsite visits. The business assisted in satisfying almost a million appetites, gained over 6,000 WhatsApp followers, and, most crucially, experienced a 500%+ spike in revenue, with a 12%+ increase in Return Visits.

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8) Saffola:
Saffola, a cooking oil manufacturer, sought to design a unique campaign to steer junk food eaters away from harmful eating habits. With the "Beat the Crave" campaign, the company created a customized WhatsApp chatbot to assist individuals combat their junk food cravings. Users might request help by sending WhatsApp messages to a certain number. The chatbots were intended to distract the individual from the need by playing rap music, riddles, and other games. The brand touted the Saffola Active Slimming Nutri-Shake as a healthy alternative to junk food during the campaign.
 
9) "I'll give you back with your cherished clothes" Marketing campaign on WhatsApp:

• Unilever is the organizer: Unilever Plc (Unilever) is a well-known multinational manufacturer and distributor of fast-moving goods for consumers. The product range includes all of the major categories such as food, beauty, personal care, drinks, home care, and much more. To date, this worldwide consumer products corporation has generated around 400 brands, including Knorr, Dove, Axe, and Lipton, to mention a few.
• Goal: As part of the low-cost introduction of its new brand Comfort in Brazil, Unilever opted to use the WhatsApp channel to communicate with consumers in a familiar way. As a result, they were seeking for a novel and distinctive marketing strategy. 
• Results: Sales grew 14 times. 290K SMS were received from 12 thousand distinct consumers.
• Campaigns: Unilever launched a conversation portal with their target audience and took use of the chance to create knowledge about their new goods. During the promotion, individuals could SMS the listed number, and a chatbot dubbed "MadameBot" responded with advice on "how to care for the clothes." They used movies and visuals to introduce customers to new items while offering suggestions. People also received a 50% discount on the newly launched item with shipping included at the end of the talk. The business placed over 10,000 billboards around So Paulo with the statement "I'll bring you back your beloved clothes," as well as a WhatsApp number.

 
10) WhatsApp Campaign "WhatsCook":

• Hellmann is the organizer. Hellmann's is an American company noted for producing high-quality mayonnaise, ketchup, mustard, sauce, salad dressing, condiments, and other foods. Hellmann's is also known as the ideal mayonnaise gateway. The consistency, texture, and sweetness of the product contribute significantly to its excellence.
• Goal: Hellmann discovered that their target audience frequently did not know what to cook with the goods in their refrigerator. As a result, the brand desired to interact with customers at that time and be a part of the solution in order to generate good brand association.
• Hellmann used the messaging network WhatsApp to communicate with its customers and provide them with a personalized experience through their "WhatsCook campaign." To participate in the campaign, customers only had to register on the brand's website with their phone number in order to interact with the chefs. People could contribute photos of available items, and chefs could propose dishes that included Hellmann's mayonnaise. Chefs would provide photographs and films if something was unclear via writing.
• The promotion was launched in Brazil, where WhatsApp is used by the majority of the population. Only $900 was spent on this! Let's see what they received for their $900 investment.

Hellmann's saw incredible results after executing this campaign for ten days:

• 50% of all website visitors enrolled in the service.
• 5 million consumers made direct contact with the brand.
• People came up with novel methods to use Hellmann's mayonnaise.
• Hellmann's was used to generate 500 new recipes.

 
11) Adidas: When it released its new shoe line (Predator Mutator 20) last year, the popular sportswear company chose to deploy a WhatsApp marketing campaign. The brand desired to target a certain demographic: amateur football players. A player missing a vital match due to last-minute issues is every team's worst fear.
Adidas decided to assist teams by providing substitutes through a WhatsApp hotline dubbed Rent-a-Pred. The concept was unique and quickly popular. All teams in need had to do was send a WhatsApp message to a special number detailing their needs. Adidas would recommend talented players from its pool. It was a brief campaign, but the results were stunning, as Adidas saw unprecedented traffic to its website and increased reading on its blogs.
 
12) Munich S-Bahn Selfie Competition:
In German-speaking nations, the S-Bahn (Schnellbahn, or city fast rail) is an urban-suburban train system that serves a metropolitan area.

• Goal:  S-Bahn upgraded its trains and wants commuters to know about it in order to attract more people to use public transportation. 
• Campaign: Instead of just placing advertising on the stations, they utilized a current digital medium - WhatsApp.
• Commuters were required to take a photo on one of the upgraded S-Bahn trains and transmit it via WhatsApp with the term "selfie" to a number displayed in many trains and stops.
• This entered the participant into a fortunate draw for a chance to win a large prize. The winning selfies were also included in a gallery on the S-Bahn Munich online magazine.

Results:
They collected the following in 3.5 weeks:

• More than 250 selfies
• There have been several mentions of the redesign on social media.
• Campaign mentions on many websites and in periodicals increased awareness.

The easy user interface, picture feature, and capacity to construct a chatbot on WhatsApp, according to Mario Schmid, DB Regio AG - S-Bahn Munich, played a crucial part in the success of the selfie campaign.
 
WhatsApp marketing is a marketing strategy that involves utilizing WhatsApp to advertise and engage with products/services. WhatsApp might be used to collect user information and adapt experiences based on user behavior. WhatsApp Marketing is an excellent way to attract new customers, aid existing customers in discovering new products, re-engage with special offers, and provide support.

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