All You Need to Know About Google Analytics Filters

Using Google Analytics Filters, you may block undesired visitors, modify data, and build custom displays. The best thing about employing view filters is that they can be used indefinitely once they've been made. You don't have to add them every time you run an analysis, unlike table filters and segments. When you need to permanently exclude specific facts from your reports, Google Analytics filters come in handy. Excluding internal traffic is a commonly used filter in Google Analytics Views.

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This filter eliminates visits that would have had a significant impact on your data and potentially skewed crucial metrics like conversion rate. Learn about Google Analytics filters and how they can help you tailor your reports to your individual needs.
   

1. Creating Views Using Google Analytics Filters-

Google Analytics experts recommend that each property in a Google Analytics account have at least three views.
 
Main/Primary Google Analytics' point of view: This View is used for routine reporting and analysis. Filters for deleting internal visits or any other filter that provides cleaner and more accurate data can be selected for the main View.
 
Reporting in its most basic form: It's just in case. In most cases, it is devoid of filters. There are no setups or objectives in place.
 
Test reporting view: This Google Analytics view will be used to test your filters. As a result, the test view is handy for applying new filters and verifying that they work as expected before applying them to the main View.

2. How to Create a New View Using Google Analytics Filters-

To make a new view, follow these steps:
 

• Log in to the admin portion of your Google Analytics account.
• Select the Account and Property for which a new view should be applied.
• In the View column, click + Create View.
• Choose between a mobile app and a website for your data.
• Give your point of view a title.
• Enter the time zone in which you'll be reporting.

 

3. What are the Different Types of Filters You Can Create?

ISP domain: You can filter data based on the domain of your Internet Service Provider. It's handy if you work for a multinational corporation or a large organization that has its own internet.

IP addresses:   When you connect to the internet, you utilize an IP address. While many retail internet providers supply dynamic IP addresses, to filter data using IP addresses, you must ensure that your IP address is static.

Sub-directories: The template can be used to include (or exclude) traffic from any subfolder on your site.

Hostname: A domain name can be used to include or exclude traffic. For example, if your tracking code is installed on two or more of your sites, you may apply a filter based on the site's domain name to include visits from any of them.
 

4. How to Apply Multiple Filters?

The order in which you apply several filters to a Google Analytics View is the most important factor. For example, suppose you wish to include the /blog/ and /courses/ directories in your reporting view. You'll make two distinct filters.
 
Include/blog/ as a filter
 
Include/courses/ as a filter
 
The filters are applied in order, with the filter closest to the top being applied first. As a result, Google Analytics will compare your data to the filter settings. As a result, the first filter will only allow data from the /blog/ subdirectory.
 

5. 8 Most Important Google Analytics Filters-

1. Internal Traffic Exclusion
2. Force All Campaign Tags to Lowercase
3. Lowercase Page URLs
4. Lowercase Site Search Terms
5. Adding Domain Names to Reports
6. Ensure Data Accuracy
7. Only Include Specific Domains
8. Search and Replace

 
 

6. Which Filters to Avoid in Google Analytics?-

Google Analytics filters are useful tools for making chores easier. Certain filters, on the other hand, can make the data you get more difficult to understand. So, here are some filters in Google Analytics that you should avoid:
 

• Filters based on geographic places can be excluded or included.

• Filters based on campaign tags might be excluded or included.

• Exclude or include the numerous devices that your site's visitors use to access it (mobile, computer, or tablet).

• Query parameters are not included.

 
 
 
 

What is the purpose of filters in Google Analytics?

Filters are used by Views in Google Analytics to separate data into smaller groupings. Filters can be used to only include specified subsets of traffic, to eliminate undesired data, or to search for and replace specific pieces of data.

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