How to Create a Google Analytics Report?

Safalta Published by: Ishika Kumar Updated Wed, 01 Jun 2022 02:42 AM IST


if you wanna know how to create a google analytics report, then read this article for more information.

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The essential metrics are presented in a single dashboard in Google Analytics reports. Excel spreadsheets, reporting tools, and Google Analytics can all be used to create Google Analytics reports. Google Analytics specialists have also prepared templates for the custom reports, which may be imported from the Solutions Gallery by users. These Google Analytics reports will save you a lot of time and provide you with ideas that you might not have thought of otherwise. They are adaptable and accommodate the needs of each user by delivering real-time information about the site's performance.


Source: safalta

How to Build a Google Analytics Report?

For digital marketers, accurate reporting is critical, and Google Analytics reports contain components like Audience, Real-Time, Acquisition, Conversions, and Behavior. Learn how to generate Google Analytics reports by selecting dimensions and metrics, as well as how to display them.
  • Log in to your Google Analytics account.
  • Navigate to the left side and select the Reports section.
  • Select custom reports after clicking on customization.
  • Select +New Custom Report and give the report a name.
  • You can add more tabs by clicking the +add report tab.
Select a report type next:
Explorer: A data table and line graph for dynamic elements, such as the search/sort option, are included in the basic report type.
A flat table is a data-displayable table that can be sorted.

2. Types of Google Analytics Reports-

Google Analytics reports are placed in three different categories:
Google Analytics' preconfigured standard or default reports are further divided into the following categories:


They give you information about how and where users were recruited. The following reports are included in this category:
  • Overview
  • All of the traffic
  • Adwords
  • Console for Search
  • Social
  •  Campaigns 


They aid in the comprehension of engagement metrics by revealing which pages users visited, the page load time, what visitors searched for, and which sites they accessed and exited. The following reports are available in this category:
  • Flow of Behavior
  • Content on the Website
  •  Site loading time 
  • Search this website
  • Events 
  • Publisher 
  • Experiments


They give data on the set goals, such as the website's goal conversion rate, the time it takes for a user to convert on the website, the channels the user utilised prior to converting, and the transaction rate. The following are the reports:
  • Ecommerce
  • Funnel with Multiple Channels
  • Attribution

3. Must-Have Google Analytics Reports


1. Longevity Value

The Long-Term Value For sites with a lot of involvement in a 30 to 90-day cookie window, Google Analytics Reports are valuable. It contains the following information:
  • Channel of Acquisition
  • Source of Acquisition
  • Medium of Acquisition
  • Campaign for Recruiting
It does, however, have the "beta" tag in Google Analytics, allowing it to be updated, removed, or improved over time.
They're ideal for:
It's perfect for websites with active consumers who return frequently to make purchases. You can track the value of certain users and use the data to measure other areas of the customer's journey with these reports.
Looking at the lifetime value of users who were obtained through email or sponsored search
Go to Reports > Audience > Lifetime Value to get started.

2. User Navigator

The User Navigator The User ID-based Google Analytics Report focuses on the user's behavior on a website. You can look at the journeys of website visitors.
They're ideal for:
  •  Observe how individual users interact with and consume content on the website over time. 
  • It aids in the comprehension of the user experience and the optimization of conversion rates.
  • Allows you to create marketing expectations by determining which phases are realistically part of the customer journey.
To get started, go to Reports > Audience > User Explorer.

3. Interests

If these reports aren't available by default, enable them in the Google Analytics property settings. The current audience and how they convert are described in this Google Analytics Report. It contains the following items:
  • Affinity Categories show the general interests of your site's visitors.
  • Users that have shown purchase intent are included in the In-Market Segments.
  • Other groups of users based on their browsing habits. 
  • They're ideal for:
Assist in determining where to focus your efforts in the vast world of digital marketing.
The affinity category information allows you to learn more about what your clients find fascinating online. 
Assist with brand exposure.
To get started, go to Reports > Audience > Interests.

4. Channels Benchmarking

Do you want to see how your website stacks up against the competition? Benchmarking reports give you access to information from competing websites and allow you to compare measurements to industry norms.
Select Reports > Audience > Benchmarking > Channels from the drop-down menu.

5. Content of the Site—Landing Page

One of the most important pieces of information is discovering the top landing pages ranked by the number of visits. It can be used to validate marketing campaigns, viral content, organic search, and much more. It contains information on:
  • Pages/Visit: These are the pages that a visitor sees after landing on the first page.
  • The average length of a visit
  • New Visits (percentage of visitors who haven't visited the site before)
  • The bounce rate refers to the percentage of visitors who come to a landing page and then exit without visiting any other pages.
Select Reports > Behavior > Site Content > Landing Page from the drop-down menu.

Which are 5 main types of reports in Google Analytics?

  • Real-Time Reports.
  • Audience Reports.
  • Acquisition Reports.
  • Behavior Reports.
  • Conversion Reports.

Where are Google Analytics reports?

The predefined reports listed down the left-hand side of your dashboard, divided into the parts Real-Time, Audience, Acquisition, Behavior, and Conversions, are Google Analytics standard reports.

What are the 4 main reports in Google Analytics?

While you can utilise Google Analytics data in a variety of ways, the four most useful reports for content marketing are traffic, navigation summary, organic search traffic, and conversions.

How do you write an Analytics report?

A solid outline includes the following elements: 1) an overview of the problem, 2) your data and modelling method, 3) the outcomes of your data analysis (plots, numbers, etc. ), and 4) your substantive findings. Describe the issue in detail. What specific issue are you attempting to address? It doesn't have to be long, but it should be concise.

What is analytic report?

An analytical report is a business document that helps stakeholders decide on the best course of action. For example, before altering an existing marketing strategy, a CMO would analyze a business executive's analytical report to identify a specific issue created by the epidemic.

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