- Log in to your Google Analytics account.
- Navigate to the left side and select the Reports section.
- Select custom reports after clicking on customization.
- Select +New Custom Report and give the report a name.
- You can add more tabs by clicking the +add report tab.
Select a report type next:
Explorer: A data table and line graph for dynamic elements, such as the search/sort option, are included in the basic report type.
A flat table is a data-displayable table that can be sorted.
Google Analytics' preconfigured standard or default reports are further divided into the following categories:
AcquisitionThey give you information about how and where users were recruited. The following reports are included in this category:
- All of the traffic
- Console for Search
They aid in the comprehension of engagement metrics by revealing which pages users visited, the page load time, what visitors searched for, and which sites they accessed and exited. The following reports are available in this category:
- Flow of Behavior
- Content on the Website
- Site loading time
- Search this website
Conversion-They give data on the set goals, such as the website's goal conversion rate, the time it takes for a user to convert on the website, the channels the user utilised prior to converting, and the transaction rate. The following are the reports:
- Funnel with Multiple Channels
1. Longevity ValueThe Long-Term Value For sites with a lot of involvement in a 30 to 90-day cookie window, Google Analytics Reports are valuable. It contains the following information:
- Channel of Acquisition
- Source of Acquisition
- Medium of Acquisition
- Campaign for Recruiting
It does, however, have the "beta" tag in Google Analytics, allowing it to be updated, removed, or improved over time.
They're ideal for:
It's perfect for websites with active consumers who return frequently to make purchases. You can track the value of certain users and use the data to measure other areas of the customer's journey with these reports.
Looking at the lifetime value of users who were obtained through email or sponsored search
Go to Reports > Audience > Lifetime Value to get started.
2. User NavigatorThe User Navigator The User ID-based Google Analytics Report focuses on the user's behavior on a website. You can look at the journeys of website visitors.
They're ideal for:
- Observe how individual users interact with and consume content on the website over time.
- It aids in the comprehension of the user experience and the optimization of conversion rates.
- Allows you to create marketing expectations by determining which phases are realistically part of the customer journey.
To get started, go to Reports > Audience > User Explorer.
3. InterestsIf these reports aren't available by default, enable them in the Google Analytics property settings. The current audience and how they convert are described in this Google Analytics Report. It contains the following items:
- Affinity Categories show the general interests of your site's visitors.
- Users that have shown purchase intent are included in the In-Market Segments.
- Other groups of users based on their browsing habits.
- They're ideal for:
The affinity category information allows you to learn more about what your clients find fascinating online.
Assist with brand exposure.
To get started, go to Reports > Audience > Interests.
4. Channels BenchmarkingDo you want to see how your website stacks up against the competition? Benchmarking reports give you access to information from competing websites and allow you to compare measurements to industry norms.
Select Reports > Audience > Benchmarking > Channels from the drop-down menu.
5. Content of the Site—Landing PageOne of the most important pieces of information is discovering the top landing pages ranked by the number of visits. It can be used to validate marketing campaigns, viral content, organic search, and much more. It contains information on:
- Pages/Visit: These are the pages that a visitor sees after landing on the first page.
- The average length of a visit
- New Visits (percentage of visitors who haven't visited the site before)
- The bounce rate refers to the percentage of visitors who come to a landing page and then exit without visiting any other pages.
Select Reports > Behavior > Site Content > Landing Page from the drop-down menu.
Which are 5 main types of reports in Google Analytics?
- Real-Time Reports.
- Audience Reports.
- Acquisition Reports.
- Behavior Reports.
- Conversion Reports.