What is Digital Marketing? Know the Who, How, What of Digital Marketing

Safalta Expert Published by: Gaurav Bawa Updated Thu, 02 Feb 2023 01:48 PM IST


The use of digital channels to promote products and services to customers is referred to as digital marketing.

Have you been hearing of Digital Marketing lately? Do you want to know what is digital marketing? If yes, then you have reached the right page. Digital Marketing is the new buzz of our times. It is a field full of opportunities for both individuals and businesses. Websites, mobile devices, social media, search engines, and other comparable channels are used in this sort of marketing. Digital marketing employs some of the same ideas as conventional marketing and is frequently regarded as a novel technique for businesses to contact consumers and comprehend their behaviour. Please read this article to learn all about Digital Marketing and its related aspects.

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Overview of Digital Marketing

  • Digital marketing is the practice of marketing to customers using any number of digital media.
  • This type of marketing is typically carried out on websites, mobile devices, and social media platforms.
  • This type of marketing differs from internet marketing, which is done solely on websites.
  • Attracting clients via email, content marketing, search platforms, social media, and other methods are all part of digital marketing.
  • One of the most difficult difficulties for digital marketers is figuring out how to stand out in a world overloaded with digital marketing advertising.

Recognizing Digital Marketing

Marketing encompasses all of the operations that a firm engages in to advertise its products and services and increase its market share.

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Source: Safalta

Marketing involves a mix of advertising acumen, sales, and the capacity to deliver items to end consumers in order to be effective. This is often carried out by specialist experts or marketers who can operate both inside (for corporations) and externally with other marketing firms. Traditionally, firms focused on print, television, and radio marketing. Although these choices are still available today, the development of the internet caused a shift in how businesses communicate with their customers. This is where digital marketing comes in. This type of marketing makes use of websites, social media, search engines, apps, and anything else that combines marketing with consumer feedback or a two-way contact between the firm and the customer.

Companies were obliged to modify their marketing strategies as technology advanced and new trends emerged. In the early days of digital marketing, email was a prominent marketing technique. That emphasis moved to search engines like Netscape, which enabled firms to tag and keyword material in order to get found. Companies may now collect data to respond to customer trends thanks to the emergence of social networking sites such as Facebook.

Smartphones and other digital devices are increasingly making it simpler for businesses to sell themselves to customers, as well as their products and services. According to studies, individuals prefer to access the internet using their phones. As a result, it should come as no surprise that 70% of people make purchasing decisions (typically on their phones) before actually making a purchase.

Channels of Digital Marketing

As previously said, marketing was typically done through print (newspapers and magazines) and broadcast advertisements (TV and radio). These are still active channels today. Digital marketing channels have and will continue to change. The following are eight of the most frequent ways for businesses to increase their marketing efforts. Remember that some businesses may employ many channels in their efforts.

Website Marketing

All digital marketing operations revolve around a website. It is a highly strong channel in and of itself, but it is also the medium required to carry out a range of internet marketing initiatives. A website should clearly and memorably portray a brand, product, or service. It must be quick, mobile-friendly, and simple to use.

PPC (Pay-Per-Click) Advertising

Pay-per-click (PPC) advertising allows advertisers to contact Internet users on a variety of digital channels by displaying sponsored advertisements. Marketers may create PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook to display advertisements to individuals looking for phrases related to their products or services. PPC ads can segment users based on demographic parameters (such as age or gender), or they can target users based on their specific interests or geography. Google Ads and Facebook Ads are the most prominent PPC platforms.

Content Promotion

The purpose of content marketing is to reach out to potential consumers by using content. Typically, content is uploaded on a website and then pushed using social media, email marketing, search engine optimization, or even PPC advertising. Blogs, ebooks, online courses, infographics, podcasts, and webinars are examples of content marketing tools. PPC advertising can target users based on their unique interests or region or segment users based on demographic data (such as age or gender). The most well-known PPC platforms are Google Ads and Facebook Ads.

Promotion of Content

The goal of content marketing is to reach out to potential customers through content. Content is often posted to a website and then distributed via social media, email marketing, search engine optimization, or even PPC advertising. Content marketing options include blogs, ebooks, online courses, infographics, podcasts, and webinars.

Marketing on Social Media

A social media marketing campaign's primary purpose is to raise brand recognition and build social trust. As you progress in social media marketing, you will be able to leverage it to generate leads and even as a direct sales channel. Social media marketing includes things like promoted posts and tweets.

Affiliate Promotion

Affiliate marketing is one of the oldest kinds of marketing, and the internet has given it new life. Influencers use affiliate marketing to promote other people's products and earn a commission for each sale or lead introduced. Many well-known corporations, such as Amazon, have affiliate programs that pay out millions of dollars to websites that sell their items.

Video Advertising

YouTube is one of the world's most popular search engines. Many consumers resort to YouTube before making a purchasing decision, to learn something, read a review, or simply unwind. To launch a video marketing campaign, you may utilise a variety of video marketing platforms, including Facebook Videos, Instagram, and even TikTok. Companies that integrate video with SEO, content marketing, and larger social media marketing initiatives have the best success.

Is digital marketing simple?

Like many careers, digital marketing necessitates both a core set of hard skills (which may be learned quickly) and a larger list of job traits that can take years to perfect.

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What function does digital marketing play?

A digital marketer's major responsibility is to oversee marketing campaigns that promote a brand and its products. They play a significant role in raising brand recognition, boosting traffic, and collecting leads and consumers.

How can I get started with digital marketing?

Start your digital marketing profession with these seven steps:
  • Build your own website.
  • Select one digital marketing channel to concentrate on.
  • Learn more about the digital marketing channel you've chosen.
  • Apply what you've learned.
  • Get acquainted with free digital marketing tools.
  • Apply for a marketing job.

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