What is Instagram Marketing and Why it is Important!

Safalta Expert Published by: Kirti Singh Updated Tue, 28 Nov 2023 05:09 PM IST


are you looking for what is Instagram Marketing and how it helps in product marketing? If yes then read this article for complete details.

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Instagram is the best way to reach a large audience. There is a total of 1 billion active users monthly. Moreover, on average a user spends 53 minutes per day on Instagram and now Instagram is the 2nd most visited social media platform after Facebook. Everyone including their pets is having their pages on Instagram.  Also, Oberlo has examined that overall 71% of US businesses use Instagram. Instagram has 140 million Instagram in the U.S.


The users of Instagram are generally between the ages of 18 and 44. Many of us think that Instagram is only for personal use. But this is not true, Instagram is now a global platform that helps in humanizing different brands, showcasing products, recruiting new talent, and inspiring their audience. The rising question to yourself how can I build my Instagram with 1000 followers is learning lessons with the help of digital marketing.  

Benefits of Instagram Marketing:

Helps in Engagement:

Generally, social media is proven to be the best platform for maintaining relationships with customers. Also, with the help of social media, you can get direct feedback from your audience in the form of likes and comments. You can engage them with different captivating content and notify them of special offers and more.

Strengthening of Brand:

Instagram marketing has helped magically for brand awareness. This social network has helped users to discover new services and products. Also, people trust more the products or brands shown on Instagram. Around 78% of users perceive the brands on Instagram as popular and 74% of users consider them relevant. Brands that are without any Instagram accounts are generally avoided by potential customers.

Helps in Sales Enlargement:

We all know that purchasing made by the Instagram audience is willing. There is a gigantic buying audience. Moreover, there is a total of 11% of social media users in the US shop on Instagram. Instagram helps businesses to make the most of their platform. There is a robust set of tools that allow users to shop right from Instagram. Some of those tools are shopping tags, ads, Instagram stories, ads, and more.

Growth Opportunity of Audience:

Instagram helps in increasing our business’s reach by helping in defining the target audience. Thanks to the Instagram targeting option of the Instagram ads manager we can increase our target audience. Moreover, the Instagram ads manager also provides an option for retargeting. Targeting and retargeting simultaneously help drive more qualified Instagram leads and nudge leads from the other channels. The Instagram Analytics tools help in allowing us to measure ad performance. You can also track total campaign spending, outreach, cost per purchase, number of purchases, conversions, and more. Instagram always helps in bringing you a willing-to-buy audience, strengthen your brand, and keep engaging with your business.

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Instagram Marketing Tips:

Some useful tactics will help in better marketing your product on Instagram. Below is the list of all those marketing tips that will help you take your Instagram marketing to the next level.

Sharing of Instagram Posts on Facebook:

This tip will always help you to boost your overall social media performance. Instagram always allows you to share videos and photos on Facebook. For this, you need to switch on Facebook in the “Also post to” section while you are publishing the content. This feature not only has great performance but is also time-saving and convenient. An examination by Buzzsumo, the images that are posted on Facebook through Instagram get 23% more engagement.

Use Highlights and Stories:

Downplaying the importance of Instagram stories is very easy as they vanish after 24 hours of publication. But, according to Instagram data around 62% of the audience are more interested in the product or brand after seeing it in the stories. With the help of stories, you can create emotional proximity with your customers. Stories are best for lifelike content such as behind-the-scenes content and backstage views. They are also a format for posting shipping links and detailed product reviews.

Collaboration with Influencers:

There is a total of 79% of marketers consider Instagram the most important channel for their influencer marketing campaigns. For creating an effective influencer marketing campaign, there are some rules you have to follow:
  • Always check your audience. There should be no bot or fake audience.
  • Choose an influencer whose audience resembles yours.
  • Determine the feelings of the audience about an influencer.
Instagram increased its selling opportunities in 2020 and launched a new format. The Instagram shop is a separate account section that resembles the website storefront. People can get there with the help of Stories or Feed, make purchases, and explore products. With the help of this tool, businesses can be able to create craft catalogues, and craft collections, and curate products into themes that help in telling the brand stories.

Why is Instagram an important platform for businesses?

Instagram is One of the most popular social media platforms which has over a billion active users. In addition to showcasing their products and services, businesses can use Instagram to build brand recognition and connect with their customers.

How can you create Instagram content that engages your followers?

Use high-quality visuals, incorporate relevant hashtags, post at optimal times, and create content that resonates with your target audience to create engaging Instagram content.

What are some ways businesses can use Instagram to drive traffic to their websites?

Businesses can use Instagram to promote their website by including a link in their bio, using Instagram Stories to share links, and using Instagram ads.

What are some strategies for growing your Instagram followers?

Marketing strategies for growing your Instagram following include using relevant hashtags, collaborating with other accounts, posting consistently, engaging with your followers, and hosting Instagram contests.

How can businesses use Instagram Insights to measure marketing success?

Instagram Insights provides valuable data about post engagement, audience demographics, and follower growth. Businesses can use this data to measure the success of their marketing efforts, identify areas for improvement, and optimize their Instagram strategy.

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