5 Tips on how to create title and meta description

Safalta expert Published by: Saumya Sahoo Updated Sat, 22 Oct 2022 09:49 PM IST

Highlights

Too many identical descriptions can cause search engines to flag some of your content as inferior or redundant, which can affect your ranking. Instead, make it meaningful, understandable, and descriptive, like an elevator pitch in a blog post.

Table of content 
1.  About meta descriptions
2. About page title
3.  Following are the 5 Tips on how to create a title and meta description-

About meta descriptions

Meta descriptions are HTML tags that you can put on your website posts or pages. In Digital Marketing, you can describe the content of the page. If you're lucky, it will appear under your page's title in Google search results. This gives search engine users an opportunity to convince search engine users that your site offers what they are looking for.

About page title

A page title is a line of text that appears in search engine results when you bookmark a page or view it in a browser bar tab, and can be compared to the title of a book. They are usually short descriptions of the linked pages.

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Source: safalta

Following are the 5 Tips on how to create a title and meta description-

1. Be compelling, concise, and informative

In search results, you may come across websites with keywords repeated many times in their descriptions. They may even appear in UPPERCASE!! Despite your best efforts, searchers and search engines will see these descriptions as spam and avoid your site entirely. An ideal meta description should read like a short, engaging sentence. It's designed to grab the searcher's attention, make them interested in what the page is about, and encourage them to click through to your site for more information (with minimal exclamation marks).

2. Avoid duplicate meta descriptions.

Google doesn't actively penalize duplicating your site's meta description, but it still hurts your SEO. why? Too many identical descriptions can cause search engines to flag some of your content as inferior or redundant, which can affect your ranking. Instead, make it meaningful, understandable, and descriptive, like an elevator pitch in a blog post.

3. Include Keyword Phrases in Titles and Descriptions

Google (and most other major search engines) bold search queries in website titles and descriptions that appear in search results. For this reason, we recommend including targeted keywords (and location if relevant) in your meta description. Bold terms may attract people's attention if a word or phrase in the description matches the original search. searcher.
  4. Incorporate numbers, measurements, questions, and feelings/emotions in your title and portrayal.

5. As you write, think about what your description will look like. Is it easy to grasp keywords and points when scanning? Or does the seeker need to read carefully to get the gist? If the latter, rewrite with fewer words, more sentences, and breaks. A little leeway in your description can also help you stand out in a sea of results. Especially the one that looks like it's packed with all sorts of stuff.

 

What is meta descriptions?

Meta descriptions are HTML tags that you can put on your website posts or pages. In it, you can describe the content of the page. If you're lucky, it will appear under your page's title in Google search results. This gives search engine users an opportunity to convince search engine users that your site offers what they are looking for.

What is page title?

A page title is a line of text that appears in search engine results when you bookmark a page or view it in a browser bar tab, and can be compared to the title of a book. They are usually short descriptions of the linked pages

Does compelling, concise, and informative meta description leads to any benefits?

In search results, you may come across websites with keywords repeated many times in their descriptions. They may even appear in UPPERCASE!! Despite your best efforts, searchers and search engines will see these descriptions as spam and avoid your site entirely. An ideal meta description should read like a short, engaging sentence. It's designed to grab the searcher's attention, make them interested in what the page is about, and encourage them to click through to your site for more information (with minimal exclamation marks)

Does Including Keyword Phrases in Titles and Descriptions?

Google (and most other major search engines) bold search queries in website titles and descriptions that appear in search results. For this reason, we recommend including targeted keywords (and location if relevant) in your meta description. Bold terms may attract people's attention if a word or phrase in the description matches the original search. searcher.

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