6 Ways to improve product listing in e-commerce website

Safalta Expert Published by: Aryan Rana Updated Fri, 09 Dec 2022 12:57 AM IST

Highlights

Retail establishments have mastered the art of shelf optimization; frequently, products with higher commission rates are positioned up front while those with lower profit margins are positioned farther back. In order to draw customers in, these physical stores also stack chocolates and other delicious items near the checkout counters and on the lower shelf.

Table of Content
Tips for Increasing Product Listings in E-Commerce Marketplaces
Always use descriptive product names
Make the value proposition clear in communication
Put an emphasis on user-friendly SEO techniques
Boldly brand your product.
Make Your Users Fear of Missing Out (FOMO)

Retail establishments have mastered the art of shelf optimization; frequently, products with higher commission rates are positioned up front while those with lower profit margins are positioned farther back. In order to draw customers in, these physical establishments also stack chocolates and other delicious things near the checkout registers and on the lower shelf.

These stores are profitable despite offering common commodities like chicken and eggs at steep discounts. This is due to the magnitude of optimization used. Although e-commerce sites have their own set of guidelines and tactics, retail establishments can teach e-commerce sites about optimization.

Making things visible and accessible to people who are most likely to buy them is what retail stores concentrate on. E-commerce players might modify their product listings in a similar way to do so and achieve the necessary prominence.

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Source: Safalta.com

Online shops may make their products visible to both customers and search engines by improving their product listings.

Here, we provide you with a highly sought-after set of pointers that have been successful for the greatest names in the e-commerce sector. When these shortcuts and advice are strictly adhered to, products can rank higher both online and in search engines like Google.

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Tips for Increasing Product Listings in E-Commerce Marketplaces

Always use descriptive product names

Products with descriptive titles are popular with both customers and search engines. A well-written title clarifies the task by providing the most crucial information. Recently, we have seen how cell phone manufacturers have begun to include the 4G/5G version in the title itself. Customers can quickly identify the proper product with such clever phrase use.

Search engines don't read every word as regular people do, so they rely on heading tags and meta descriptions to recognise a product and rank it for pertinent keywords. Utilizing descriptive titles with pertinent keywords sends signals to search engines like Google and speeds up the product's ranking.

Here is an illustration from Amazon India; the listing for the OnePlus 8T "5G" variant has the phrase "5G" right in the title. You can do this again for everyday items like yoghurt. For customers to find the proper product, sellers might include keywords like "gluten-free" or "lactose intolerant" in the title.


Make the value proposition clear in communication

The main purpose of a product listing is to assist clients in thoroughly comprehending a product before making a decision. Marketplaces can assist customers in making educated judgments more quickly by utilising the space allotted for product descriptions effectively.

Every platform now enables sellers to showcase a product's attributes directly below the title, taking a hint from Amazon. This area must be used differently than the one designated for the product description.

Use this area to highlight any characteristics or details that are truly exceptional or powerful enough to persuade customers to purchase the product. By using the appropriate keywords here, which are frequently indexed by search engines, you may generate free, natural traffic from websites like Google and Bing.

Here is a screenshot from the OnePlus store in India, where the features of the OnePlus 8 have been emphasised immediately beneath the product name. These are small adjustments that have a big impact on conversion and client satisfaction.


Put an emphasis on user-friendly SEO techniques

Your goal should be the same as Google's, which is to make searches efficient for users. Don't use keywords or tags to trick Google; instead, use them to make your listing more useful to visitors. This way, it will naturally get indexed in search results.

Every seller also needs to understand that every marketplace is a search engine in and of itself. Marketplaces' only objective is to provide clients with the proper products as soon as possible. You have a good chance of outranking rivals and obtaining top rankings if you build product listings for e-commerce sites as though you were doing it for Google.


Boldly brand your product.

Getting the most visibility is essential for success on marketplaces. Using high-quality material is a legal approach to getting more exposure to these stores. As was previously suggested, begin by creating a catchy product title. Following the creation of a strong title, move on to the product description and the photos.


Make Your Users Fear of Missing Out (FOMO)

We've all heard expressions like "Limited Version" and "2 remaining in stock." These are frequently marketing ploys designed to make consumers feel FOMO, which has a favourable impact on conversion rates. Similar words and techniques can be used by online merchants and marketplaces to make customers feel a feeling of urgency, but such campaigns can be risky and should only be used on high-quality goods to avoid a flood of return and exchange requests.

Every one has utilised the FOMO to build campaigns that have greatly benefited them, from politicians to actors to store owners. Campaigns that make customers appear intelligent are successful in the long run because consumers frequently strive to appear intelligent and take advantage of every opportunity.


 

What are the seven parts that make up a product?

These four initial components—Product, Price, Place, and Promotion—were then broadened to include additional factors including People, Packaging, and Process. These are now regarded as the components of the "7 P's" combination.

How does product listing optimization work?

The practise of improving a product listing so that it appears higher in Amazon.com product searches is known as search engine optimization (SEO). A few easy measures can enhance product search listings, increase sales, and make it easier for customers to find your brand.

What makes product listings crucial?

Businesses can exhibit their products online in accordance with various product parameters, such as colour, shape, size, and price, thanks to the product listing. Every consumer can easily and conveniently shop online thanks to the product listing. Furthermore, it assists the proprietor in boosting internet sales.

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