Google Analytics will stop processing any data using Universal Analytics on July 1, 2023, and GA4 will take its place as the standard version. Since Universal Analytics has existed since 2012, there will be a significant adjustment. We're all pretty at ease with how it works now. But as we all know, Google is never idle. New upgrades, technology, and strategies for conducting business online will continuously be developed.
What to expect between now and next summer will help you prepare for the adjustment.
Here's a look inside the newest analytics upgrade, though, first.
The ability to predict user behaviour while protecting user privacy is another significant distinction between UA and GA4, and it is a crucial advancement at a time when data privacy is being closely examined and controlled. The most recent Analytics upgrade fills in the gaps left by privacy and security initiatives using data modelling and machine learning.
In order to give GA time to learn and begin forecasting before the actual switchover next year, you can also put up GA4 properties alongside current ones. In fact, Google advises doing this to help you get ready for the transition.
Google Analytics 4 offers a number of new advantages, including:
- Analyze how users join the conversion funnel and their subsequent behaviour using life cycle reporting.
- Model-based on events - As we have indicated, the upcoming GA release will make it easier for you to construct reports based on users and events rather than sessions as you have been doing in UA.
- In GA4's Realtime data, you may examine a map of active users and click on a specific user to see the events that were triggered along their route. New user snapshot.
- Analysis Hub - Marketers and their teams will find this new tool appealing. It does this by offering template galleries from which you can select, enabling you to prepare your data in a visually appealing and engaging manner. It also assists you in creating, analysing, and visualising particular types of data. From the information gathered in GA4, you may start to tell a tale.
Creating a new GA property if you don't already have any
or adding a GA4 property next to an already existing one
You can familiarise yourself with how the new Analytics functions by completing the final step. You can contrast the new reporting features with the ones you now use and test out the previously mentioned new tools.
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