Average Salary for Digital Marketing in India, With 10 year Plan

Safalta Expert Published by: Gaurav Bawa Updated Fri, 30 Sep 2022 08:27 PM IST

Highlights

We all know that established businesses in the digital realm come up with fresh ideas every other day. This leads to additional technological advancements and meets the demand for competent people, hence increasing pay growth potential.

Digital marketing trends are evolving at their own speed. As a result, it is critical that we accept the digital change that has already occurred, which will eventually assist firms in acquiring the most up-to-date marketing tactics to advertise their brand online. As a result, there is around 1.5 lakh employment produced in the digital marketing profession. India and has provided nascent employment chances to individuals seeking a successful future in this expanding industry. We all know that established businesses in the digital realm come up with fresh ideas every other day.

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This leads to additional technological advancements and meets the demand for competent people, hence increasing pay growth potential. You may study the recent wage variance of digital marketers in the graph below to assess. Salary ranges in the digital marketing industry are determined solely by the expertise and job profile of marketing experts. So, what are you holding out for? Get some digital marketing certificates to assist you to strengthen and increase your abilities and reach the next level in your profession. Before going any further, it is critical to recognize that marketing wages vary greatly. So, let's talk about the opportunities available and the abilities necessary for this expanding business. We want you to comprehend the digital marketing profession and pay scope in India, and the graphic below will help you with that. 
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Table Of Content 

Executive in Digital Marketing
Specialist in Digital Marketing-
Manager of Digital Marketing
Experts/Managers in Social Media Marketing
Manager of Content Marketing
Executive in Email Marketing
Google Ads Marketer




Available Job Profiles in the Digital Marketing Industry

  • Executive in Digital Marketing- If you are a newcomer to a digital marketing agency, you will be expected to participate as a digital marketing executive or SEO executive, and you will be completing activities such as keyword research, analyzing, and testing, among others. One may also help with the development, implementation, and optimization of online marketing activities and strategies in order to establish long-term digital connections with the target client. This role requires a solid awareness of digital marketing ideas, an analytical and critical mentality, and knowledge of good writing abilities. For a newbie, the typical marketing executive pay/digital marketing compensation in India is between 15k and 20k per month. This is not set in stone; it may change depending on the firm and how much experience you have, as we all know that the sky is the limit for a possible applicant.
  • Specialist in Digital Marketing- Depending on your competencies and skill set, you can become a marketing professional in a year or two. To become a specialist, you must have a specialty in SEO or SEM and be an expert in your field. You may report to a Team Leader (TL), but your innovation, performance, and enthusiasm will be invaluable to any business. A digital marketing specialist's monthly compensation ranges between 23,000 and 26,000. The rate of growth and rise depends on your performance and quality .Click here to buy a course on Digital Marketing-  Digital Marketing Specialization Course  
 
  • Manager of Digital Marketing- According to Payscale, the typical monthly income for a Digital Marketing Manager is around 40,000. This profile takes 3 to 4 years to develop a candidate into a Marketing manager since it is fully dependent on your flexibility and adaptability in your marketing strategy as well as how strategically you execute your campaigns. What counts is how excellent you are at formulating plans for your team, since your job will get more intensive as you put in-depth marketing strategies and campaigns into action. The need for talented digital marketing specialists is increasing by the day, and as a result, businesses are leveraging numerous digital platforms for company growth and are willing to pay a premium compensation to digital marketers. Observe the graph below to see the increase in
 
  • Experts/Managers in Social Media Marketing- This candidate shares blog posts, infographics, video posts, and other related information to generate visitors to the website and boost the visibility of a brand or product. They choose social media platforms to market their content and develop tactics for attracting prospective visitors and providing genuine engagement and interaction to their target audience. According to Payscale, the typical monthly income for a Social Media Marketing Manager is around 30,000.
 
  • Manager of Content MarketingThe content marketer's responsibility is to monitor the company's content strategy and optimize it in many ways, as well as to develop complete material such as video, audio, print, blog posts, social media posts, and much more. The ultimate goal is to increase the number of active customers for their products and brands. They must stay current on new trends and technology in their sector in order to provide relevant material. Strong writing, editing, and communication abilities are required for this role, as well as good analytical and logical skills in order to create a strong relationship with the potential consumers. The monthly salary of the Content Marketing Manager is roughly 54,000.
 
  • Executive in Email MarketingThese individuals are in charge of generating leads for the organization through email marketing campaigns, as well as maintaining and building email databases and newsletters. Recognize the target demographic and build an email list accordingly, then develop and execute a direct email marketing campaign that includes reviewing emails for clarity. They are in charge of tracking and assessing email performance, as well as suggesting changes and reporting on sales income earned by email marketing. The typical Email Marketing Executive's compensation is roughly 23,000 per month, although it varies by employer.
 
  • Google Ads MarketerGoogle Ads Marketers are in charge of implementing and maintaining the PPC (Pay Per Click) strategy for customers. They help with and monitor keyword bids, monthly budget caps, impression share, goal monitoring, revenue tracking, and other indicators.

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Is digital marketing a viable career option in India?

Yes, digital marketing is a well-paying profession. A digital marketer at an executive level earns an average income of INR 2,50,000 to 5,00,000. And the typical beginning pay for a manager is between INR 8,00,000 and 10,00,000.

Is digital marketing challenging?

It may necessitate some investment, and it always necessitates a thorough understanding of how to match medium and message. These are only three of the most difficult areas of digital marketing today; tomorrow will undoubtedly be different.

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