6 Best Digital marketing apps: A researched guide

Safalta Expert Published by: Nikesh Kumar Updated Wed, 16 Nov 2022 11:09 AM IST

While digital marketing tools will only assist you in carrying out a proper strategy, the right technology can help you zoom past the competition. The ability to manage your online marketing campaigns involves constant attention. Fortunately, there are various digital marketing apps available to help build your online presence no matter where you are.  Some tools are essential, such as web forms, email marketing, analytics, and CRM. Other tools, such as keyword rank trackers and design tools, are more specialized. To help you take your marketing approach to the next level, we've compiled a list of the 6 digital marketing apps that every marketer should include in their toolbox. Click here to buy a course on Digital Marketing-  Digital Marketing Specialization Course.

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P.S. While all of these apps are free to download, some require you to have a subscription to the service to use the app. 

1) Buffer

First on our list of best apps for digital marketing is Buffer. Buffer is a social media app that allows you to plan ahead of time your social media posts. You can use this app to schedule social updated information for platforms such as Facebook, Instagram, and LinkedIn. You can also track your posts on social media and see how they're performing within the Buffer app. It allows you to monitor your social media and track engagement. Furthermore, you can make a last-minute change to a post using the Buffer app.

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2) Feedly

Feedly is one of the most effective online apps for businesses that want to stay on top of industry trends.

You can use this app to track topics of interest and trends and create content on those topics in your feed. It assists you in keeping your information focused on what is most important to your business.

Feedly allows you to easily monitor new trends and deliver the most appropriate data to your subscribers ahead of your competition. It enables you to create content and share it with your target audience via social media. You'll stay current in your field and keep your audience informed.

3) Mention

If you're looking for one of the best digital marketing apps for tracking sponsored posts, Mention is the way to go. This app is intended to assist you in keeping track of brands across multiple platforms. It allows you to monitor every interaction about your brand. To begin, look for any mentions of your product on social media platforms or news websites. You can monitor and act on discussions about your brand, whether positive or negative. It's an excellent tool for enhancing your company's brand image.

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4) Tawk. to

Tawk.io is a free messaging app that allows you to chat with visitors to your website and monitor their activity. You can track who is conversing with visitors and review history whether you message them or members of your team do. This app also allows you to provide enhanced customer service to visitors to your website.

You can interact with these users no matter where you are. It enables you to strengthen your relationships and assist your customers in obtaining the information they require. Tawk. to also has a tonne of great features for your business, such as real-time visitor monitoring and the ability to set predetermined shortcut messages to answer questions quickly. It facilitates communication with your audience.

5) Canva

Canva is a design app that allows you to create graphics while you're on the go. It's an excellent app for quickly creating graphics for social media or emails. This app provides pre-built templates that allow you to easily drag and drop components into place. It also makes it simple to customize templates to reflect your company's distinct style. After you've created your graphics, you can quickly share them on social media platforms such as Facebook, Twitter, and Instagram. It is a quick and simple method for creating visually attractive graphics for your viewer.

6) Facebook Ads Manager

If you run Facebook or Instagram ads, you should have the Facebook Ad Manager app on the side. This app allows you to check and modify your ad campaigns on your phone. You can edit your advertising campaign schedules as well as your budget in Facebook Ads Manager. It allows you to easily keep track of how much you spend on advertising and determine whether you need to adjust, cut back, or raise your budget. You could also create new ads and monitor the performance of existing ad campaigns. If you're trying to run ad campaigns on such platforms, the Facebook Ads Manager app is among the best digital marketing apps to have for tracking and managing your campaigns.

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