Digital Marketing and How Does It Work: What Is Digital Marketing?

Safalta Expert Published by: Deepesh Mehra Updated Wed, 19 Apr 2023 05:23 PM IST

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Know what is Digital Marketing and How Does It Work here with Safalta. Understand What Is Digital Marketing with few possible fields and possibilities?

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An estimated 8 lakh (800,000) job opportunities in the digital marketing sector are anticipated to be produced in India by 2024. The following further data on digital marketing employment opportunities in India:
  • In India, the average annual income for a digital marketing expert is approximately Rs. 4.5 lakhs ($6,000) as of 2021.
  • Cities like Bangalore, Delhi, Mumbai, Hyderabad, and Pune have a particularly strong demand for experts in digital marketing.
  • Digital marketing manager, social media manager, SEO specialist, PPC specialist, content writer, and digital marketing executive are among the positions with the highest demand in India.
 

What Is Digital Marketing?

Digital Marketing is the amalgamation of two words: Digital and Marketing; Where Digital is related to the Internet and Marketing is related to advertising. Digital marketing is a process through which companies market their products through electronic mediums.  In terms of a layman, a form of marketing or promotion of products and services through phones, tablets, computers, etc through the internet is known as Digital Marketing. Earlier, every big company used resources like TV, newspaper, magazine, radio, pamphlets, posters, and banners to run their marketing campaigns and many companies used to go door-to-door selling to market their product. But now the marketing methods have also changed with time.
It is the job and responsibility of people in digital marketing to analyze consumer preferences, look for responses, and reach out to as many consumers as they can.
Now let's have a look at various types and methods used in digital marketing to understand-  What is Digital Marketing and How It Works.

Source: SAFALTA.COM

Suggested: Understanding Search Engine Advertising: What, Why and How it works


Types Of Digital Marketing

No matter what kind of digital medium you have been experiencing some or the other form of digital marketing. It could be an email in your inbox, a search result when using Google, an ad on Facebook, a text message sent to your phone, or a post by an influencer on Instagram. The main domains of Digital Marketing are as follows:
 

1. Search Engine Optimization (SEO)

When you search for something on google the pages on top are not random but are based on well-defined rules and practices for Search Optimisation.  SEO is the person behind ranks and optimizing the web pages for the best possible rank and wider reach. 
 

2. Paid Social and Paid Search Advertising

They are also paid to advertise like the one that appears before or in between a youtube video. Paid advertisements are very common in social media platforms, suggested pages, and links. The most recent and widespread method of paid advertising is Instagram or social media influencers.
 

3. Email Marketing 

Any form of marketing happening over emails is Email Marketing. Our email has a separate section of promotions where various companies reach out to possible customers. Make existing consumers aware of their latest products and initiative.
 

4. Content Marketing

  All these content types (including this blog and more) are grouped under the content marketing category:

  • Blog posts
  • Infographics
  • Videos
  • eBooks
  • White papers 
They are an effective way of advertising and digital marketing where products are promoted in an interactive and elaborative method.
 
Know about possible salaries and scope of growth in Digital Marketing- Top Best Digital Marketing Jobs with Best Companies and Salary


How to start a career in Digital Marketing?

When starting your digital marketing career, you must have two qualities: education and experience. The good news is that employers are not necessarily looking for job candidates with marketing degrees or years of experience, as they may need people with skills that have not yet been taught in college. If you lack experience, consider doing the following:

  1. Volunteer for a nonprofit that needs digital marketers.

  2. Apply for a local internship.

  3. Start your own blog and offer your insights and opinions about digital marketing.

  4. Enroll in online courses and certifications to enhance your resume.

    Take a Digital Marketing Course: Click Here to Enroll!

What is digital marketing?

Digital Marketing refers to the practice of online marketing of any startup or business through digital channels like social media platforms, advertising, marketing, and more. Digital Marketing also known as online marketing is very helpful in creating awareness of your business through campaigns, organic reach through search engines, and more.

Why is digital marketing important?

Digital marketing is important because it allows businesses to reach a larger audience and engage with customers in a more personalized way. It also provides valuable data and insights into customer behavior and preferences, allowing businesses to make informed decisions about their marketing strategies.

How does digital marketing work?

Digital marketing works by using various digital channels to reach and engage with customers. For example, businesses may use search engine optimization (SEO) to improve their website's ranking in search engine results pages, social media marketing to reach customers on platforms such as Facebook or Twitter or content marketing to reach a wider audience through blogs and articles.

What are the different types of digital marketing?

The different types of digital marketing include search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, and mobile marketing.

What is search engine optimization (SEO)?

Search engine optimization (SEO) is the practice of optimizing a website's content and structure to improve its ranking in search engine results pages. This can include keyword research, on-page optimization, and link building.

What is search engine marketing (SEM)?

Search engine marketing (SEM) is a form of digital marketing that involves paid advertising on search engines such as Google or Bing. This can include pay-per-click (PPC) ads and other types of paid search ads.

What is social media marketing?

Social media marketing involves promoting products or services on social media platforms such as Facebook, Twitter, or Instagram. This can include creating content, running ads, and engaging with customers on social media.

What is email marketing?

Email marketing involves sending promotional messages to a list of subscribers via email. This can include newsletters, promotional offers, and other types of content.

What is mobile marketing?

Mobile marketing involves promoting products or services to customers on mobile devices such as smartphones or tablets. This can include mobile apps, mobile ads, and mobile-optimized websites.

What is content marketing?

Content marketing involves creating and sharing valuable content with the goal of attracting and retaining customers. This can include blog posts, videos, infographics, and other types of content.

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