Digital Marketing and How Does It Work: What Is Digital Marketing?

• In India, the average annual income for a digital marketing expert is approximately Rs. 4.5 lakhs ($6,000) as of 2021.
• Cities like Bangalore, Delhi, Mumbai, Hyderabad, and Pune have a particularly strong demand for experts in digital marketing.
• Digital marketing manager, social media manager, SEO specialist, PPC specialist, content writer, and digital marketing executive are among the positions with the highest demand in India.

What Is Digital Marketing?

Digital Marketing is the amalgamation of two words: Digital and Marketing; Where Digital is related to the Internet and Marketing is related to advertising. Digital marketing is a process through which companies market their products through electronic mediums.  In terms of a layman, a form of marketing or promotion of products and services through phones, tablets, computers, etc through the internet is known as Digital Marketing. Earlier, every big company used resources like TV, newspaper, magazine, radio, pamphlets, posters, and banners to run their marketing campaigns and many companies used to go door-to-door selling to market their product. But now the marketing methods have also changed with time.
It is the job and responsibility of people in digital marketing to analyze consumer preferences, look for responses, and reach out to as many consumers as they can.
Now let's have a look at various types and methods used in digital marketing to understand-  What is Digital Marketing and How It Works.

Source: SAFALTA.COM

Suggested: Understanding Search Engine Advertising: What, Why and How it works

Types Of Digital Marketing

No matter what kind of digital medium you have been experiencing some or the other form of digital marketing. It could be an email in your inbox, a search result when using Google, an ad on Facebook, a text message sent to your phone, or a post by an influencer on Instagram. The main domains of Digital Marketing are as follows:
 

1. Search Engine Optimization (SEO)

When you search for something on google the pages on top are not random but are based on well-defined rules and practices for Search Optimisation.  SEO is the person behind ranks and optimizing the web pages for the best possible rank and wider reach. 
 

2. Paid Social and Paid Search Advertising

They are also paid to advertise like the one that appears before or in between a youtube video. Paid advertisements are very common in social media platforms, suggested pages, and links. The most recent and widespread method of paid advertising is Instagram or social media influencers.
 

3. Email Marketing 

Any form of marketing happening over emails is Email Marketing. Our email has a separate section of promotions where various companies reach out to possible customers. Make existing consumers aware of their latest products and initiative.
 

4. Content Marketing

  All these content types (including this blog and more) are grouped under the content marketing category:

• Blog posts
• Infographics
• Videos
• eBooks
• White papers 

They are an effective way of advertising and digital marketing where products are promoted in an interactive and elaborative method.
 

How to start a career in Digital Marketing?

When starting your digital marketing career, you must have two qualities: education and experience. The good news is that employers are not necessarily looking for job candidates with marketing degrees or years of experience, as they may need people with skills that have not yet been taught in college. If you lack experience, consider doing the following:

1. Volunteer for a nonprofit that needs digital marketers.

2. Apply for a local internship.

3. Start your own blog and offer your insights and opinions about digital marketing.

4. Enroll in online courses and certifications to enhance your resume.

   Take a Digital Marketing Course: Click Here to Enroll!

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