5 Examples of the PESO Model for Influencer Marketing

Safalta Expert Published by: Priya Bawa Updated Wed, 23 Nov 2022 12:02 PM IST

5 Examples of the PESO Model for Influencer Marketing:
PESO is an abbreviation for Paid, Shared, Media, Earned, and Owned. Over a decade ago, media outlets were conceived of as silos:
  • The majority of promoting was centered on paid media.
  • The major focus of public relations was earned media.
  • No one's major concentration was on shared and owned media.
However, there is (or should be) little differentiation between media kinds nowadays. Rebecca Lieb, a marketer, refers to this as "the integrated media necessity." She writes in the 2012 report:
Companies are often specialized, and their equivalents in other critical sectors do not feel they are fit for unification. While the best social media platforms are anxious about a lack of content, of a wider audience, marketing viewpoint in civil societies." While digital agencies complain that social agencies lack a bigger brand perspective, social agencies allege that media buyers disregard long-term involvement. In any event, agencies are not merging. Boost your Skills by learning: Digital Marketing

Table of Content:
1) Examples of PESO Model

Examples of PESO Model:
Paid Media (Advertisement on social media): Most adverts on social media sites are meant to blend in with their environment. Instagram, for instance, employs native advertisements that display on your feed. While perusing, you might not discover that a few of the postings on social media are actually paid advertisements. In-feed, sponsored articles or classifieds, and google results advertising are all examples of native ads.
Social media advertisements have grown in popularity, with all businesses - whether online or offline - reaping the benefits of this sort of sponsored marketing. The ability to put up social network advertising as pay-per-click means you only spend when you get genuine leads from the ad.

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If you pay influencers or ambassadors to make posts on social media boosting your business, this is also considered paid social media ad.

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Owned Media (“Hack” Channels for Social Networks):
Social media sites are always trying out new strategies to keep people engaged. They may develop a new mechanism that causes particular material to become viral with no promotion, or they could promote a specific content format. Images were popular on most channels from 2012 to 2016, while videos were dominant after 2017. Even in videos, there is a progressive shift in the kind and duration. Previously, whiteboard videos were quite popular, followed by flash animations, and so on. Vertical videos were marketed on mobile-only platforms such as Instagram and Snapchat.
It's frequently a narrow moment of opportunity, and once you know what's popular, you can develop content in those forms to boost your chances of organically expanding your audience.
Earned Media (Forums): Forums are an excellent method to interact with users and get feedback. A firm may discover what its consumers want and need, as well as how they think about the company and its products, by engaging in forums. Furthermore, forums enable customers to interact with one another, which can lead to improved brand recognition.
Shared Media (Sites that provide feedback): Organic earned publicity is generated through review sites such as Yelp and Google My Business. Amazon, eBay, and so many other online markets do as well. Positive feedback on these platforms is among the most important earned publicity.
Provide great customer service to garner more reviews. You may also solicit comments through social media, email, or in-package fliers. You may also utilize the Request a Review option on Amazon.
It's also a good idea to employ a Digital Shelf tool to monitor and analyze all of your cross-channel input automatically.
Shared Media (Email Promotion): Email marketing is another excellent way to engage with clients and can be quite effective for businesses that utilize it right. Organizations may keep consumers up to date on new goods, discounts, and other vital information by emailing them. The marketing strategy also allows businesses to measure how many people read and act on the emails, which may help them optimize their advertising strategy.
PESO helps us become better marketers: As marketers, we have the propensity to focus on the medium with which we are most familiar. If we come from public relations, this may imply standard public relations or influencers. If we come from the advertising industry, we're generally most at ease with paid channels. Owned channels are our comfort zone if we're engaged in inbound and content marketing.
The PESO model's true success comes in merging the four stated channels. By taking a step back and asking, "How could I accomplish my objectives utilizing the other parts of the PESO model?”
You may now participate in an academically approved PESO Model Certification program to obtain additional skills and knowledge.

What are some instances of PESO models?

A webinar with a competitor in your industry. Live On Facebook videos, Live Twitter conversations, Insta takeovers, and other forms of social media content Videos were sent via email and social media.

What exactly is the Peso model in online marketing?

The PESO marketing model is an acronym that stands for "paid," "earned," "shared," and "owned" media, and it offers a modern approach for businesses to combine communications activities whilst reaching consumers in an efficient and successful manner.

What is the PESO, and why is it used in public affairs?

PESO is an acronym that stands for Shared, Earned, Paid, and Owned media. More than a decade earlier, news outlets were considered in silos: paid media was the major focus of advertisement. The major focus of public relations was earned media.

How do I become a peso template?

Make sure you have defined aims and outcomes from the start. Then you may track your progress along each path. Begin with idea from concept and spread it over the remaining three channels.

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