Funny guide on email marketing campaign with examples

Safalta expert Published by: Ishika Jain Updated Tue, 01 Nov 2022 09:47 AM IST

Highlights

Humor can help distinguish brands, build trust, and is one of the most effective methods to make customers feel good when used in email marketing campaigns.

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One of the major techniques for increasing visitors to your website is email marketing. You may distinguish your business and build trust by including humour in your email marketing approach. It's also one of the outstanding strategies for inspiring joy in your clients. Most firms utilize email marketing to communicate with a larger audience in order to reach them. It's crucial to ensure that the email marketing campaign distinguishes apart given that some of your potential customers might also obtain emails from your direct rivals.

Source: safalta

Making the target audience laugh should be a key objective when using an efficient practice of digital marketing. Laughter not only works to establish a lighthearted rapport with your clients, but it also keeps them interested throughout the entire process. 
Download career-focused ebooks to discover digital marketing techniques.

Table of Content:
1) Benefit from Visual Humor:
2) Decide on a relatable brand of humour:
3) Make use of wordplay and puns:
4) Using absurdity to Your Advantage:
5) Time for LoLs:
Examples of several humorous emails:
1) The Humorous Tone of Hawthorne:
2) The Dog of the Farmer's Email Joke:
3) The intern joke of Shinesty:
4) Humor from Ulta Beauty's Cart Abandonment:
5) Win-Back Joke by Blue Apron:

Here are some things you need to be aware of.
1) Benefit from Visual Humor:

An excellent email marketing example that you should never overlook in your campaign is visual humour. You need to be aware that sights might activate 50% of your brain. The majority of people who are exposed to knowledge that includes images are still able to recall it three days later. Therefore, switching between text format to visual humour in your email marketing can have a significant impact on your marketing. This is why the majority of well-known firms employ GIFs, memes, and humorous films to elicit and convey emotions.

2) Decide on a relatable brand of humour:

You should be cautious with your humour when using email marketing. Your marketing strategy should be designed to appeal to a broad audience, irrespective of the tools for email advertising or your target market. The benefit of using well-known humorous that it makes jokes safe to share at work or family dinners. One-liners, dad jokes, and clean gags are a few examples of email marketing humour that appeal to a variety of demographics. Another benefit of adopting this sort of humour in the marketing strategy is that it makes your target audience feel nostalgic. Your potential customer is unable to open an email without cracking up at the cheesy dad jokes. You might also use email marketing that draws the reader in with wordplay-based stereotype humour. However, because you are almost to the less amusing pun, you might want to add a little irony. The benefit of using this email marketing method is that it is effective for both people who find the first joke amusing and people who think it is nonsense.

3) Make use of wordplay and puns:

You can add humour to any marketing efforts by using portmanteaux, puns, and other wordplaywordplay in the email content marketing and subject line. If you want to get the appropriate results, though, the content you put into your ads must be pertinent to your businesses and products. In this situation, it's crucial to make sure the jokes are delivered how you intend. Using a few resources and tools will help you structure clever yet well-written email marketing content.

4) Using absurdity to Your Advantage:

One of the hilarious advantages of email marketing that might help you convert your potential customers is absurdity. Absurd humour can be understood if you've ever opened an email and bent over laughing uncontrollably because you found a ridiculous or off-putting joke or image. This email marketing approach is employed by many major firms, and it has been very successful. The greatest method to successfully use absurdity in the marketing campaign is to frequently include absurd scenarios or other strange facts in your emails.

5) Time for LoLs:

Even though the majority of people might consider including humorous photos, videos, and GIFs to be unprofessional ways to communicate, doing so can benefit the email marketing campaign. Particularly when sending a follow-up email, this is true. It is more than just a novel way to approach your marketing because you'll stand out from the crowd. Many salespeople use phrases like "frozen alligator" or "chased by a hippo" in their follow-up emails or last breakups nowadays. The benefit of GIFs, movies, and amusing pictures is they are much simpler to create now that laptops, tablets, and cell phones are so widely used.

Examples of several humorous emails:

1) The Humorous Tone of Hawthorne:

But why should you wash your face, like, at all? is the subject line used by them? The personal care goods company Hawthorne engages its leads by combining fun and informative information. The humour is shown in both the email body and the subject line. If you are unclear about the appropriate level of comedy, keep in mind that you should use the language of your intended audience. It's ideal to create email copy that resonates with your readership. In Hawthorne's illustration, the company asks why individuals wash their faces, something they have been doing for years, in order to make the email humorous. In actuality, the question is not arbitrary. They offer facial care products, therefore it's a great opportunity to advertise them by emphasizing the significance of washing faces.

2) The Dog of the Farmer's Email Joke:

The subject line that was used was Caution: This email is full of junk. The Farmer's Dog, a pet food company, provided another amusing email example. By joking that kibble (a sort of food product) would be garbage if it was an email, they cleverly draw a comparison between pet food and electronic communication. The brand continues the email with some amusing text in the next section. A great method for introducing Kibble is through the "junk" in the pet food and mail junk.

3) The intern joke of Shinesty:

Intern jokes are one element that never gets old when it comes to entertaining business interactions with clients. By telling an intern joke, Shinesty transforms their marketing emails into humorous ones. What the receiver will read in the copy is alluded to in the subject line. "Our interns were bored and requested a project, so we had them tie dye our newest Ball Hammocks and cheekies," the email text reads. It was a difficult task. The extraordinarily comfortable MicroModal used to make each pair makes their now-blue hands feel as soft as chinchilla buttocks.

4) Humor from Ulta Beauty's Cart Abandonment:

The subject line is "We have to admit…you’ve got really great taste". It works well for contacting website visitors who abandoned their shopping carts or for recovering abandoned websites. According to estimates, e-commerce companies lost $18 billion in annual sales as a result of cart abandonment. Because of this, warming up the conversation with those prospects again and winning them over with humour can assist you in converting them.

5) Win-Back Joke by Blue Apron:

A food delivery service called Blue Apron uses comedy to re-engage clients who have not used it in a long time. If you don't do something about consumers who have been inactive for a while, you risk permanently losing them. Blue Apron follows a common practice by offering a $40 discounted incentive to reactivate dormant clients. When we glance at the following email, they make fun of Halloween and use the cliche that the receiver will regret not accepting the offer. Humor can help distinguish brands, build trust, and is one of the most effective methods to make customers feel good when used in email marketing campaigns.
 

What advantages and effects does email marketing have?

You may design personalized and targeted communications using email marketing. This could facilitate the development of deep connections with your clientele. Your direct marketing efforts' response rates may also increase as a result. However, it's crucial to avoid using email marketing excessively.

How is consumer involvement increased by email marketing?

You'll get far higher client engagement rates if you send your emails when your customers are actively engaged. You can respond to your customers' interactions with your business by sending email marketing campaigns using a marketing automation software like Iterable.

How is consumer involvement increased by email marketing?

You'll get far higher client engagement rates if you send your emails when your customers are actively engaged. You can respond to your customers' interactions with your business by sending email marketing campaigns using a marketing automation software like Iterable.

Work of email campaigns

Yes is the clear-cut response. When used properly, email marketing can be a very powerful tool for connecting with clients and ought to be a cornerstone of almost any small business marketing plan.

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