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History and Purpose of Content Marketing

Safalta Published by: Ishika Kumar Updated Sun, 31 Jul 2022 11:06 PM IST

Highlights

if you wanna know about the history and purpose of content marketing, then read this article for more details.

Understanding content marketing's prospective growth curve requires knowledge of its past. One of the best strategies brands have used to tell their story to audiences is content marketing. The definition of content marketing is broad, and so is its goal.
 
 
 

1. A Brief History of Content Marketing

  • Content marketing has a long history that dates back to the 1700s. The history and development of this marketing strategy are further explained in the following sections.
  • Benjamin Franklin publishes Poor Richard's Almanack in 1732 to help his printing company.
  • 1801 - The bookshop Librairie Galignani uses innovative content marketing techniques to grow its clientele. It established a library and published a newspaper with articles from books and authors.
  • Launch of Samuel Wagner's publication American Bee Journal in 1861.

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    Even today, this magazine is still published.
  • Hartford Steam Boiler Inspection publishes The Locomotive in 1867. It is the oldest business publication still published in the US.
  • The Edison Electric Illumination Company Bulletin, published in 1882, announces the advantages of electric lighting.
  • In order to increase sales of Scribner's books, the publication Scribner's Magazine, which offers a peep into the lives of some of the most well-known authors, is first published in 1887.
  • 1888 saw the publication of Modern Methods of Antiseptic Wound Treatment by Johnson & Johnson. It listed the specifications for doctors to whom the business sold bandages. Additionally, they started two journals with beneficial content for the medical industry.
  • The Furrow is published by John Deere in 1895. It continues to be published today and has a 1.5 million-copy circulation in more than 40 nations.
  • In order to increase sales, Jell-O distributed its free Jell-O Recipe Book in 1904.
  • Production of radio programming starts in 1930.
  • Weight Watchers Magazine, the first consumer publication to be sold in supermarkets, debuts in 1968.
  • Lego's Brick Kicks magazine debuted in 1987.
  • Penton Custom Media coined the phrase "content marketing" in 2001.
  • Mark Zuckerberg launches Facebook in 2004, ushering in the era of social media.
  • Will it Blend, Blendtec's first video series, debut on YouTube in 2006?
  • Apple releases the iPhone in 2007, enabling the general public to share and produce content.
  • Launch of the content website BeingGirl.com for teenage girls in 2008. It shows to be more successful than comparable-priced traditional media advertising.
  • L'Oreal relaunches makeup.com in 2011 as a platform for online content.
  • In 2012, Joe Chernov receives the title of Content Marketer of the Year for the first time. The first digital magazine, Intel IQ, was also released. Kraft's marketing division focuses on content, which boosts marketing ROI by four times.
  • Red Bull Media House releases 20 short films in 2013.
  • The LEGO Movie, the first full-length movie from a major company, premieres in 2014.
  • 2015 saw the release of the content marketing documentary The Story of Content: Rise of the New Marketing.
  • Arrow Electronics purchases the electronics media portfolio from UBM in 2016. It made history by being the first Fortune 500 business to buy several media companies.
  • 2020: Every day, millions of content versions are published that were created by brands in a variety of formats. Despite its antiquity, content marketing's function never appears to change. Instead, over time, its impact has grown dramatically.
 

2. 5 Purposes of Content Marketing

1. Entertain 

 Entertain  People are compelled to change, or their attitude is just lifted, by it. Oftentimes, funny stuff is quite shareable. It creates a sense of community among the visitors and fills the gap between a business and its clients. Memes, videos, and various online posts, for instance, are used for entertainment.
 

2. Enlighten

Enlightenment has been greatly aided by online content. The intended audience is reached on the same emotional level. Celebrity endorsements, reviews, ratings, and events are a few examples of content kinds designed to move viewers emotionally and encourage purchases.
 

3. Educate

The less sentimental and more logical substance is found in education. It focuses on the problems the audience is experiencing and presents solutions. It answers questions and satisfies curious minds. It goes beyond your content and explains to readers and potential customers why their time is worthwhile investing in your service or visiting your website. There is a tonne of informative material out there that individuals may use.

4. Convince

The audiences are persuaded by persuasive material, which gives them the push they need to convert to consumers. This content marketing approach persuades the reader or viewer through facts and data, as opposed to inspirational information. It speaks to the target audience's logical interests.
 

5. Connect 

Creating a sense of community is a common goal of content marketing. Due to people's need to connect with one another and share resources, hobbies, and information, social media platforms have drastically increased in popularity. In order to develop brand loyalty, it is crucial to make your audience feel a connection to your company or product.

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What is the brief history of marketing?

The term "marketing" was first used in dictionaries in 1897 to describe the modern process of getting commodities from manufacturer to customer with a focus on sales and advertising. The word "marketing" comes from the Latin word "Mercatus," which means "marketplace" or "merchant."

How long has content marketing been around?

About 300 years ago, when Benjamin Franklin was marketing his printing company, content marketing, which was derived from advertising and marketing, began to develop its own branch on the marketing tree. We must travel back in time to the days when there was only one medium, which was paper, to trace the origins of content marketing.

What is content marketing example?

A few examples of content marketing are instructive articles, e-books, movies, amusement, and webinars that address specific concerns customers have and offer them something they can't find anywhere else. It's the best approach to make your goods, no matter how typical, stand apart from the competition.

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