How content curated in social media with examples

Safalta expert Published by: Ishika Jain Updated Tue, 22 Nov 2022 12:00 PM IST

Highlights

A useful tactic for all social media marketers is content curation. Curation is a way to give your followers more value than just resharing other people's content while also showcasing your own industry knowledge.

The idea behind content curating in social networks is that not all of the information you publish needs to be written or created by you. Discovering the content that will be valuable or significant to your audience and repurposing it to benefit both your business and your audience are both parts of content curation. Start by scanning your email newsletters, browsing social media, adhering to pertinent hashtags or even other keywords, and setting up Google Alerts for pertinent terms to begin curating content that your target audience would love. Utilize a swiping file or the social network management system to save the stuff for later use. Prepare it so you may add it to your future content and social media calendar. Download ebooks to gain extensive knowledge about them.

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Table of Content:
What Justifies Content Curation for Social Media?
What Constitutes a Successful Content Curation Strategy?
Why Curate Your Content?
How to Begin Using Curated Content?
Example of Content Curation:
1) The SanDisk Instagram Play:
2) The Tweeting Process:
3) The News Feeds Curated by Morning Brew:
4) BuzzFeed’s Bevy of Newsletters:
5) The Social Suite by IBM:
6) The Magical Curation of The Moz:


What Justifies Content Curation for Social Media?

Sharing curated information as opposed to the content you have created yourself has several advantages, including helping you meet the requirements of social networking algorithms as well as the regularity of content you require. For instance, a tweet has a half-life of just 20 minutes. If your goal is to maintain visibility in your audience's Twitter feed or even other feeds and your material expires after 20 minutes, you will need to share enough content each hour to maintain visibility.

What Constitutes a Successful Content Curation Strategy?

Your audiences must find the content users curate to be relevant and helpful. Curating cat memes is entertaining, but if your audience includes horse owners, cat memes won't truly resonate with them.

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This kind of content is unrelated. Sooner or later, they will stop paying attention to you, your content will become less interesting, and indeed the algorithms will change the way they provide content accordingly. As with any information you intend to publish, the content you curate must be current and educational. Additionally, you shouldn't just link to other people's stuff. To explain the reason you're sharing it, you must provide context. If you're producing material for just an email newsletter, for instance, you can include one or two sentences in the introduction explaining why you included a particular link or why readers should click on it. Social media operates similarly a similar manner. When selecting and distributing, spend some time describing why the content is important and what drew your interest in it. To explain why to utilize 200 words or the caption space. This allows you a chance to express your own opinion about the information, whether you agree with it or not.

Why Curate Your Content?
Your task is to make it as simple as possible for the audience to interact with the information that will be most helpful to them given the abundance of information via the internet. By placing more pertinent material across from your audience, content curation simply feeds the fire. Here are several justifications for adding content curation to the strategy:
  • Regain time in your day: When compared to creating original content, content curation requires substantially lesser time (and expense!) to complete.
  • Fill in your content calendar: Curated pieces can assist fill in the gaps and still be impressive to your target audience if you do not have sufficient resources to produce original material at the required pace.
  • Make a favorable impression: When your followers know they can count on you to share relevant content from across the web, they will perceive your business as a thought leader. Additionally, they'll be grateful that users did the research and searched the web for them.
  • Stay current: By selecting your curated pieces carefully, you may demonstrate that you are knowledgeable about the trends that are significant to your audience. Even if it doesn't contain your byline, new content is still valuable. Personal benefit: It will assist you with maintaining the level of knowledge necessary to keep building the brand.
  • Connect with influencers by sharing their content to get noticed. Similar rules apply to user-generated material created by members of your audience. The best content curators are aware that working with influencers in a certain issue area can increase your brand's credibility and total measurable reach.
How to Begin Using Curated Content?
Start by browsing relevant social media channels, news outlets, blogs, and other industry websites for information to share. When it resonates with and feels relevant to your audience, you've got a winner. After putting a little background in your words, schedule the post. Resharing social media postings or connecting to external sources while using the original material as context inside the post itself is a typical technique. Consider this instance from LUSH Cosmetics, which shared materials from onePULSE Foundation: Make a list of all the reliable sources you can consult while seeking for content to distribute when you get the hang of content curation. Subscribe to newsletters & connect with influencers on social networks to receive relevant stuff in your inbox and feeds right away.

Example of Content Curation:

So, how does selected content appear in the real world? You've been eager to see examples, so here they are:

1) The SanDisk Instagram Play:

The SanDisk Instagram Play Since Instagram focuses on eye-catching photos, SanDisk is only able to post so many pictures of memory cards & flash drives before its followers get bored to death. Instead, the company uses user photos to liven up its Instagram feed. In other user-generated content, users describe how they use SanDisk devices to capture some breathtaking images from their journeys and other activities and save them. SanDisk consistently gives the original photographer credit. Similar to any influencer marketing strategy, SanDisk gains by interacting with the original photographer's social network to help both parties gain more clients. This is accomplished by featuring eye-catching, high-quality content on its Instagram profile. While SanDisk does include some original product photography in its feed, the carefully chosen images allow them to post more frequently without wearing out its image library.

2) The Tweeting Process:
Your favorite Twitter feature is about to be the retweet button. Retweets can help fill your feed when you run out of clever, interesting things to say to stay up with your following. Of course, clicking the RT button requires some effort. Only posts that are pertinent to your audience, industry, or business should be featured on your feed. A tailored retweet alerts your audience to a pertinent and helpful post, as opposed to an unexpected one that will confuse them. For example, when a business, influencer, worker, or client mentions the brand in a post, it gives you a good opportunity to retweet.

3) The News Feeds Curated by Morning Brew:
According to the Morning Brew newsletter's pitch, it is "the daily email that truly makes reading the news entertaining." Readers may now select from a variety of Brew newsletters, including a general summary of the day's best stories, a letter on upcoming technologies from Adobe, a retail edition produced in association with Listrak, and an advertising list from #Paid. The numerous Morning Brew newsletters include editorially chosen pieces in addition to those from sponsors. Readers have the option of choosing between a brief catch-up and a thorough investigation thanks to quick-hit descriptions of the news that include links to excellent original reporting on various sites. One of Morning Brew's main promises is that it would mix amusing and engaging content with the day's essential news. When technology was more analog, the daily newspaper promised an experience that combined relevance and relaxation. Will it become smarter in just five minutes as promised by its tagline? Perhaps—it will undoubtedly offer you something to consider during that period.

4) BuzzFeed’s Bevy of Newsletters:
Every one of the news outlet's numerous verticals, from its dumbest sorts of material to its award-winning journalism, has a newsletter. Some of these focus on selecting the finest of BuzzFeed's reporting, while others are devoted to mass-scale content aggregation. Examples of the latter include lists of the top retweets of each week and a BuzzFeed News digest that highlights the activities of social media influencers that week. Whether readers want a sobering examination of media bias or simply a regular stream of adorable animal images to help them unwind in the day, Buzzfeed has a subscription to fill that specialized demand.

5) The Social Suite by IBM:
Even one of the biggest technological companies in the world manages content curation for its social media channels. The selected posts not only increase engagement but also offer the business a humble touch that works nicely on social media. Even on LinkedIn, the company avoids using technical jargon and instead shares articles that will interest both existing and potential customers as well as future employees and team members. It occasionally focuses on its employees who contribute to blogs other than the official corporate blog.

6) The Magical Curation of The Moz:

Moz has a role in the world of thought leadership as a provider of marketing analytics tools. But a lot of the company's credibility can be attributed to its content curation strategy. In addition to content created by Moz employees, the Moz blog also includes several number of entries published by SEO & marketing experts from different firms. At this moment, the selected blog is so well-known that many marketing professionals contact Moz to express interest in blogging for the community of contributing writers.

 

What sort of content is handpicked, specifically?

A trustworthy source produces curated material, which is then distributed by another brand. Consider writing blogs, news articles, research studies, industry updates, and so forth.

What does the term "social media curation" mean?

The idea behind content curating in social media is that not all of the information you publish needs to be written or created by you. Finding the content that will be valuable or significant to your audience and repurposing it to benefit both your business and your audience are both parts of content curation.

What are some examples of content curation websites?

On the Web, content curation is pervasive. Content curation can be seen in all areas where content is exchanged and discussed, such as RSS feeds, social media posts, news aggregation websites, and links to blog entries and other articles.

What do tools for content curation do?

Tools for content curation enable you to discover and distribute great material. You can search for information using great content curation tools based on subjects or influencers who have shared it.

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