How Social Media Helps in Business Growth: A Descriptive Guide

Safalta Expert Published by: Preeti Sharma Updated Wed, 18 Oct 2023 03:40 PM IST

Highlights

Using these three tactics you may land 45% of sales opportunities by social media activity and 51% of sales quotes are likely to be from users who are searching for new products or day-to-day chores. As variable social platforms are increasing their engagement by 1065%, social media is a power pack up for your business.

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How you are going to get your audience aware of your product or services? As you know your product has been displayed all over the area where you are doing your business but have you reached that extent where new customers are automatically engaging with your website online?
If your answer is NO then viral your business through social media presence by creating your business awareness. There are three proven tactics for landing clients on your website and growing your business. They are lead generation, lead nurturing, and lead conversion. Using these three tactics you may land 45% of sales opportunities by social media activity and 51% of sales quotes are likely to be from users who are searching for new products or day-to-day chores. As variable social platforms are increasing their engagement by 1065%, social media is a power pack up for your business.

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Table of Contents: 
What is social media
Types of Social Media
Advantages of Social media
Why Social Media Is Important for Business Marketing 

 

What is social media?


Social media refers to websites and applications that enable users to create and share content or participate in social networking.

Source: SAFALTA.COM

These platforms allow users to interact with each other by posting comments, sharing photographs and videos, and other forms of content. Some examples of social media platforms include Facebook, Twitter, Instagram, TikTok, and LinkedIn. These platforms are typically accessed through personal computers or mobile devices and can be used for a variety of purposes, such as staying connected with friends and family, finding and sharing information, or promoting products and services.
 
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Types of Social Media: 


There are many types of social media platforms and you may increase your traffic with many features that include posting videos and snaps, engaging with the audience through polls, q, and, or coming live on Instagram.

Other social media platforms, including:

  1. Microblogging platforms, such as Twitter, allow users to post short messages, called "tweets," and interact with others through the use of hashtags and replies.

  2. Social networking sites, such as Facebook, allow users to create profiles, connect with friends and family, and share photos, videos, and updates about their lives.

  3. Image-sharing platforms, such as Instagram, allow users to share photos and videos, as well as edit and enhance them with filters and other tools.

  4. Video-sharing platforms, such as YouTube, allow users to upload and share videos and also discover and watch videos created by others.

  5. Collaborative project management and document-sharing platforms, such as Asana and Google Docs, allow teams to collaborate on projects and documents in real-time.

  6. Blogging platforms, such as WordPress and Blogger, allow users to create and maintain their blogs, where they can write and share content on a variety of topics.

  7. Discussion forums, such as Reddit, allow users to participate in discussions on a wide range of topics and also upvote or downvote content shared by others.

  8. Live streaming platforms, such as Twitch and Periscope, allow users to broadcast themselves in real-time and interact with their audience through chat and other features.

    Read more: Top 10 Advantages of Facebook Marketing + How it benefits business 
     

Advantages of Social media:



There are many advantages to using social media, including:

  1. Connecting with friends and family: Social media platforms make it easy to stay in touch with people you care about, even if you're not physically near them.

  2. Finding and sharing information: Social media can be a great source of news, ideas, and inspiration, and it's easy to share interesting content with others.

  3. Building and maintaining relationships: Social media allows you to connect with people you might not have been able to connect with otherwise and to strengthen relationships with people you already know.

  4. Promoting businesses and organizations: Social media is a powerful tool for promoting products, services, and causes, and for reaching out to new customers and supporters.

  5. Self-expression and creativity: Social media gives people a platform to share their thoughts, ideas, and creations with a wide audience.

  6. Access to a global community: Social media allows you to connect with people from all over the world, expanding your social circle and giving you access to a diverse range of perspectives and experiences.

  7. Improving communication and collaboration: Social media can help facilitate communication and collaboration among team members, making it easier to work together and get things done.

  8. Fun and entertainment: Social media can be a fun way to pass the time and connect with others who share your interests.

     

    Related Article: Top 10 hacks to grab attention on LinkedIn 
     

Why Social Media Is Important for Business Marketing:

Social media is important for business marketing because it allows businesses to reach and engage with a large and diverse audience cost-effectively and measurably. Here are a few specific reasons why social media is important for business marketing:

  1. Greater reach: Social media platforms have billions of users, which means businesses have the opportunity to reach a large number of people. This is especially useful for small businesses that may not have the resources to reach a wider audience through traditional marketing channels.

  2. Targeted advertising: Many social media platforms offer targeted advertising options, which allow businesses to reach specific groups of users based on their demographics, interests, and behaviours. This can help businesses reach the right people at the right time with the right message.

  3. Increased brand awareness: By creating profiles on social media platforms and sharing content that showcases their products, services, and values, businesses can increase brand awareness and establish their reputation.

  4. Customer engagement: Social media allows businesses to interact with their customers in real time, which can help to build stronger relationships and create a sense of community. This can be especially useful for businesses that rely on customer loyalty and repeat business.

  5. Measurable results: Most social media platforms have built-in analytics tools that allow businesses to track the performance of their posts and ads. This can help businesses understand what works and what doesn't, and make data-driven decisions about their marketing strategy.

Overall, social media is a valuable tool for businesses looking to reach and engage with customers, increase brand awareness, and drive sales.

Read more: An Ultimate Guide for Creatives: Pixels, Dimensions with Social Media Specifications

So, take the benefit of social media to increase your business traffic, and visibility by focusing on audience targetting by day by day updating the schedule calendar of events or limelight goals of your content while doing more interactive sessions with your audience. Ultimately, we want to build audience trust and a transactional activity with retargeting and engagement with your services.
 

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What are the benefits of having new followers on social media?

 The benefits of having new followers on social media
1) Increasing website traffic 
2) Sharing content by proceeding with good quality content in the form of videos, or pictures
3) Participation in chats or live chat sessions.
4) If the event is occurring on the scheduled day, followers are the main engagement for bringing more traffic online as well as offline too.

How Social media benefit for people?

Social media includes benefiting people by creating connections, making a bond of important learning and creativity connections.

Why to use social media?

Social media is a beneficial profit medium to use for business growth:

1) Low-cost advertising
2) Engaged audience
3) Features inbuilt that are audience acquisition
4) Knowledge sharing

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