How to create Your Schedule Email Campaign: Descriptive Guide

Safalta Expert Published by: Blog Safalta Updated Sat, 12 Nov 2022 11:19 AM IST

Highlights

An email campaign is a scheduled email marketing campaign. It's a way to send out automated emails to customers or prospects at specific intervals. The most common interval is monthly, but some businesses send weekly or even daily campaigns. It can be used to promote special offers, and new products, or simply keep in customer touch with customers.

Have you ever wondered how to run a successful email campaign? If so, then this blog will give you a step to step guide on how to schedule an email campaign that will help you to achieve your desired results. Email campaigns are a great way to connect with your audience and promote your business. But before launching your campaign with the help of digital marketing, you need time to plan and schedule it. You need to plan an email campaign that will get results.


What is a scheduled email campaign? And its use

 
An email campaign is a scheduled email marketing campaign.

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Source: Safalta.com

It's a way to send out automated emails to customers or prospects at specific intervals. The most common interval is monthly, but some businesses send weekly or even daily campaigns. It can be used to promote special offers, and new products, or simply keep in customer touch with customers.
 
Almost any business can benefit from email campaigns.  They are especially useful for eCommerce businesses, but any company that wants to stay in touch with its customer or prospect can use them. B2C companies tend to use them more often thanB2B companies, but both types of businesses can get value from email campaigns.
 

Features of scheduled email campaigns

Assuming you're referring to a tool or service that allows you to schedule email campaigns:
Most platforms that offer this feature allow you to choose the date and time you want your campaign to go out, as well as give you the option to send it immediately. You can also typically set how often you want the campaign to be sent (i.e. weekly, monthly, etc.), and some platforms even offer the ability to send out your campaign on a specific day of the week or month.
 
In terms of actually creating and scheduling the content of your email campaign, most platforms will give you a WYSIWYG editor that functions similarly to a word processor. This makes it easy to create beautiful, responsive emails without having to know HTML. Once you're satisfied with your email, you can save it as a draft or schedule it to be sent at later date. 


How to design email?

Email design is important to consider when planning your email campaign. Below are some keys tips to keep in mind:
  • Keep it short and sweet- You need to capture your audience’s attention quickly. The shorter your email, the more likely people will read it.
  • .Use images- Adding an image can make your email more visually appealing and help break up walls of text. Just make sure the image is relevant to the message you’re trying to get across.
  • Get personal- Addressing someone by their first name in the opening of the email can make them feel special and more likely to pay attention to what you have to say.
  •  Write a strong subject line- This is what will determine whether or not people open your email, so make it count! Keep it short, and attention-grabbing, and avoid using any sort of “spam trigger” words like “free” or “win.”
  •  Include a call to action- What do you want people to do after they read your email? Make it easy for them by including a link or button that takes them directly to where they need to go.
  •  Proofread before hitting send- A few quick spelling and grammar checks can make a world of difference in how professional your email looks. 
 

How to make an email marketing calendar?

For the email marketing calendar needed to focus on the terms written below:
  • Set your goal and objectives.
  • Plan content combination.
  • Plan your email marketing channels.
  • Describe the audience, segments, and customer journey.
  • Start with basic plans.
  • Considered automation options.
  • Mind the holiday seasons and special dates.
  • Create a schedule of regular emails
  • Add a specific campaign on top of your email.

 

Benefits of scheduled email campaign

Email schedule benefits are given below:

 

Range of vision
Just like SERP, if you are not on top of the receiver's inbox, you are covered in incognito. You need to plan email in such a way that it lands on top.

 

  • Regroup and look into the campaign 
    Even if you face loss, follow the schedule and regroup the campaign. Such as coordination instances like networking events, and meetings.

 

  • Beat uncertainty 
    Email Scheduling gets the item to the company/business out of the way so that you focus on more things.

 

 

  • Introduce plasticity 
    This schedule introduces plasticity. In which the sender and receiver will get satisfaction.

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