How to do Email Marketing: Learn from the basics

SAFALTA EXPERT Published by: Vikrant Singh Updated Tue, 22 Nov 2022 11:46 AM IST

In simple words, it’s when businesses use email to promote their products or service but it’s more than that it is an exciting tool where you communicate personally with customers, build trust and credibility with prospects create leads, and generate sales, and give customers an engaging experience. Take an email newsletter for example this allows you to provide updates and cool content directly to your customer’s inbox, you can also send follow-up and thank-you messages, nurture emails, and so much more. You don’t need a big budget and it works for businesses of any size, anyone can do it. The return on investment can be massive so what’s stopping you?  If you are interested in learning digital marketing then buy this course- Click Here

You can even automate email marketing so you can be working even when you are not in the office, using an automation tool will allow being more effective with your marketing strategy, as you can engage with prospects and customers at the right time by sending them personalized targeted emails based on their interactions with your company. Email marketing has everything you need for marketing like a professional for turning leads into sales and winning customers for life. Email marketing is the best option to marketized your business on a huge scale but at the same time, email marketing is arguably the most underrated digital marketing channel.

Table of Content

Types of Email
How does it work?
How can we learn email marketing?
Scopes in email marketing?

Types of Email: -
There are three types of emails. i.e.

Transactional emails
Some examples of transactional emails are Receipts, Order confirmations, Support tickets, Transactional details, etc.
2. Content emails
Some content emails examples Welcome emails, Newsletters, Value sequences, Blog posts, etc.


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Conversion emails
Some conversional email examples are Promotions, sales, Discounts, Affiliate offers, Etc.

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How does it work?
If you just getting into digital marketing or understand a bit of email marketing but you might be missing a few things here and there. So this is the right time to know all your missing related to email marketing. So as we know email marketing is the fastest way to implement it into your own business. Always remember what email marketing is all about.
Two basic things: -
  1. Email marketing provides value to users in a form of content.
  2. It directs users through each step of the customer journey when they are stuck.
So the first question comes why? Why the main focus is on only emails?
So here is the answer, not everyone is on Facebook, nor is everyone on Instagram, Snapchat, or Twitter but almost everyone uses emails. Emails are a portable asset these are not social channels; it is a portable change. As we know there are three types of emails but there are two means of distribution in emails i.e.

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1. Broadcast emails
You can broadcast two types of emails i.e. great content suitable for your entire list and promotions.

2. Automated emails
This allows us to send out content and messaging that is much more specific and relevant, like Receipts, Order confirmation, Welcome emails, and Lead management. etc.
Most of your emails should be automated, if you are doing most of your emails as manual broadcasts for most businesses that are not ideal, in general, you can use your emails as manual broadcasts but your emails should be automated.

How can we learn email marketing?
In today’s era of the 21st century, we are modern and developed human beings and at a point in time, it is the easiest thing to develop or learn a skill with the help of the internet. Yes, the internet is one of the most precious things that humans own, So the point is how can we learn email marketing, there are lots of options available for all of us, we just have to look around, there are lots of platforms that provide email marketing courses online and offline as well. You just have to choose the right place to learn the appropriate skill.

Scopes in email marketing?

According to the data, there are almost 4.3 billion email users in the world, in today’s time, almost everyone uses email and your business can’t afford to not have an email marketing strategy. Doesn’t matter if you own a small or big business or no matter where your firm is, if you want to grow your business you have to use email as a marketing technique which is also known as email marketing.

Skilled and trained email marketing professionals can work in various roles such as email strategist, email designer, email quality assurance specialist, email copywriter, and email optimizer. They can independently work as a freelancer for different companies or can have their own marketing agency.

Skilled and trained email marketing professionals can work in various roles such as email strategist, email designer, email quality assurance specialist, email copywriter, and email optimizer. They can independently work as a freelancer for different companies or can have their own marketing agency.

Some useful Email marketing tools?

Read on for our list of the top free email marketing tools:
  • HubSpot
  • Transmitter
  • Sendinblue
  • Omnisend
  • SendPulse
  • Benchmark Email
  • Mailchimp
  • MailerLite

What is Email Marketing Software?

Email marketing software assists marketing professionals with the design and delivery of email messages. They help businesses establish brand identity and develop a structured, communicative approach to an email marketing strategy. Email marketing software is designed to promote commercial messages to a specific, targeted group of people, with email serving as the catalyst.

Why Use Email Marketing Software?

Using email marketing software can assist a company of any size in the creation of unique and engaging email marketing campaigns, loyalty emails, and other forms of digital messaging. These platforms help provide a personal touch while maintaining a clear message and allowing for the ability to scale for larger audiences.

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