How search console works like a pro

Safalta Expert Published by: Aryan Rana Updated Sat, 05 Nov 2022 01:20 AM IST

Highlights

Publishers and search marketing experts can monitor their site's general health and performance in relation to Google search using Google Search Console, a free web tool offered by Google.

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Table of content
What Is Google Search Console?
What To Do First
How to Confirm Website Ownership
HTML Upload Technique
Problem-Solving Using GSC
Tool for URL Inspection
Coverage
Canonical as specified by users.
How to Fix 404 Errors

Exclusively accessible through Search Console, Google Search Console offers the data required to track website performance in search and enhance search rankings. To rank on google, every step is determined to follow. If it's backlink, social media, or email marketing, every parameter is practised to outstand your website. Therefore, digital marketing is a must to get the knowledge of how to practice them systematically. It is essential for publishers and online businesses that want to succeed to the fullest.
Using the free tools and reports makes it simpler to take control of your search presence.

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Source: Safalta.com

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You can check other related blogs below:
1. Powerful SEO Techniques to rank in Google
2. How to get powerful SEO backlinks? Top 10 Tips to get Backlinks

3. Search Intent - All You Should know


What Is Google Search Console?

Publishers and search marketing experts can monitor the overall health and performance of their sites in relation to Google search using Google Search Console, a free web tool offered by Google.

To assist publishers in enhancing their websites and boosting traffic, it provides an overview of indicators relating to search performance and user experience.

Google can also inform via Search Console when it finds security flaws (such as hacking vulnerabilities) or when a manual action penalty has been applied by the search quality team.

Important characteristics
  • Keep track of crawling and indexing.
  • Recognize and correct faults.
  • Overview of search results
  • Please index the revised pages.
  • look over the in- and outbound links.
Neither using Search Console is required nor is it a ranking element for improving rankings.

However, the Search Console's value makes it essential for enhancing search performance and increasing website traffic.


What To Do First

Verifying site ownership is the first step in using Search Console.

Depending on whether you're validating a website, a domain, a Google site, or a Blogger-hosted site, Google offers a variety of methods for doing so.

When a domain is registered with Google, Search Console immediately verifies it.

Most people will use one of four techniques to check their websites:
  • file upload in HTML.
  • Google Analytics monitoring code for the meta tag.
  • Tag Manager by Google.

Some website hosting services have restrictions on what can be posted and demand a certain method of site owner verification.


How to Confirm Website Ownership

A conventional website, such as a typical WordPress site, has two options to confirm site ownership.
  • file upload in HTML.
  • a meta tag
  • You will select the URL-prefix properties process if you validate a site using one of these two techniques.

Let's recognise right now that, aside from the Googler who coined the concept, "URL-prefix properties" implies absolutely nothing.

Don't let that give you the impression that you are about to enter a maze while wearing blinders. It's simple to verify a website with Google.


HTML Upload Technique

Step 1: Open the Property Selector menu in the top left-hand corner of any Search Console page by going to the Search Console.

Step 2: Type the website's URL into the Select Property Type pop-up box and press the Continue button.

Step 3: Choose the method for uploading HTML files and get the HTML file.

Step 4: Insert the HTML file into your website's root directory.

Step 5: Click Verify one more in the Search Console to complete the verification process.

Similar to the procedures above, verifying a normal website on a platform like Wix or Weebly that uses its own domain involves adding a meta description tag to your Wix site.

Duda has a straightforward strategy that makes use of a Search Console App to quickly verify the website and get users up and running.


Problem-Solving Using GSC

The ability of Google to crawl and index websites affect how websites rank in search results.

Any crawling or indexing problems are flagged by the Search Console URL Inspection Tool before they become serious problems and cause pages to drop from the search results.


Tool for URL Inspection

A URL's index status and suitability for inclusion in search results are displayed via the URL inspection tool.

A user may: For each URL they submit:
  • For a webpage that was recently updated, request indexing.
  • See how Google found the website (sitemaps and referring internal pages).
  • See when a URL was last crawled.
  • Verify whether Google is utilising the specified canonical URL or a different one.
  • the usability of mobile devices.
  • Look for improvements like breadcrumbs.

Coverage

The coverage portion has three sections: Discovery (how Google found the URL), Crawl (if Google successfully indexed the URL; if not, why); and Enhancements (provides the status of structured data).

For instance, Google is displaying a 403 Forbidden server response for about 6,000 URLs in the screenshot below.

When a server returns a 403 error message, it signifies that crawling certain URLs is prohibited.

The reason for the aforementioned issues is that an online forum's member pages are not crawlable by Googlebot.

Every forum user has a member page with a list of their most recent posts and other information.

A list of the URLs that are causing the error is included in the report.

When one of the listed URLs is clicked, a menu with the opportunity to view the compromised URL appears on the right.

Additionally, there is an option to Inspect the URL in the contextual menu that appears to the right of the URL itself and is represented by a magnifying glass icon.

Additionally, it displays the following figures:

last creep
as I crawled.
Can I crawl?
URL fetch (if failed, provides the server error code).
Indexing permitted?
Additionally, details on Google's canonical are available:


Canonical as specified by users.

canonical, as decided by Google.
The crucial diagnostic data for the forum website in the aforementioned example can be found in the Discovery section.

This section lists the pages that Googlebot sees as having connections to member profiles.

With this knowledge, the publisher can now write a PHP statement that, when a search engine bot crawls, causes the connections to the member pages to vanish.

Writing a new entry in the robots.txt file to prevent Google from attempting to crawl these pages is another option to solve the issue.

By fixing this 403 error, we give Googlebot more crawling time to index the rest of the website.

The coverage report provided by Google Search Console allows for the identification and correction of Googlebot crawling problems.


How to Fix 404 Errors

In addition to notifying a publisher of 404 and 500 series error responses, the coverage report can also confirm that everything is fine.

The sole reason a 404 server answer is referred to as an error is that the browser or crawler requested a page that doesn't exist.

It's not proof that your website is broken.

The coverage report will display a 404 response if a page that isn't there is linked to by another website (or an internal link).

You may find out which pages (or sitemaps) are referring to the nonexistent page by clicking on one of the impacted URLs and using the Inspect URL tool.

From there, you may choose whether the internal link needs to be fixed or routed to the right page if it is broken (in the case of an external link from another website).

It's also possible that the website didn't exist and the person who linked to it made a mistake.

It does not necessarily imply that your website is flawed.

The coverage report will display a 404 response if a page on another website (or an internal link) points to an invalid page.

The sitemaps or sites that are pointing to the broken link can be found by clicking on one of the broken links and choosing the Inspect URL tool.

As a result, you can decide if the internal link needs to be fixed or redirected to the appropriate page (in the case of an external link from another website).

Alternatively, it's possible that the website didn't exist and the person who linked to it erred by doing so.

It's acceptable to display a 404 response if the page is either no longer available or has never existed.






 

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