How to Upload and Optimize YouTube Videos for SEO: An Descriptive Guide

Safalta expert Published by: Ishika Jain Updated Wed, 21 Dec 2022 01:27 PM IST

Highlights

YouTube SEO is a strategy for improving the visibility of channels and videos in search results. YouTube is the most popular video platform on the internet, as well as one of the most popular search engines. As a result, it is critical to understand how to optimise your content for the platform.

Everyone understands that people would prefer to watch a video rather than read a lengthy blog post. fact, 59% of CEOs prefer to watch a video rather than read text. That is a large number of people. As a result, video SEO can provide numerous benefits, including increased watch time, greater brand exposure, and more sales & leads. For website & video ranking, search engines such as YouTube and Google apply the same concepts.

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The goal is to provide the greatest possible experience for the user, therefore YouTube video search results are now merged with Google search results to streamline how people search.

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Table of Content:
8 basic YouTube SEO methods to help you rank higher in search results
1) Choose your keywords wisely
2) Use keywords in the title of your video
3) Incorporate the term into your video file
4) Improve the description of your YouTube video
5) Make use of video hashtags to boost YouTube search results
6) Choose a video category
7) Make your thumbnail image unique
8) Subtitles & closed captions should be added

8 basic YouTube SEO methods to help you rank higher in search results
You may combine your SEO with video strategy to help accelerate your marketing in a relatively basic and straightforward manner. This will not only increase your video watch time, but it will also catch your clients' notice and aid you later on with things including YouTube remarketing. Here are eight strategies for increasing traffic & video views on YouTube.
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1) Choose your keywords wisely

Every month, SERPs become more competitive. New rivals, new products, and new services are all vying for the top slots. Finding ways to broaden yourself & your offering is therefore critical. Conduct keyword research, so unless you can contend with extremely competitive terms, choose keywords that will bring you volume but are not as competitive. You can utilize the same keyword research tools that you would for PPC or SEO.
  • The Free Keyword Tool from WordStream
  • Keyword Planner from Google.
  • Semrush or Moz.
  • Google search—search suggestions, questions asked, linked searches, and more!


2) Use keywords in the title of your video

Understanding your audience's search intent is the first step. We know that informational, commercial, navigational, & transactional search intent is the most popular. So, matching what the video would be about with the intent of the consumer will be critical for getting your video to appear in search results. Second, make sure you know WHY you want to make a YouTube video and who your target audience is. For example, if you want to highlight a product review, include the product name inside the video description and title.

3) Incorporate the term into your video file

Simple enough, YouTube may utilize this as one of the ranking elements for displaying your video in search engine results. If the goal term appears in the file name you're uploading, your movie has a significantly greater chance of someone being ranked—and gaining more search volume. The filename is seen when uploading a new video. YouTube uses this to guarantee that the video remains relevant, so make sure your file name is up to date before uploading!

4) Improve the description of your YouTube video

Making ensuring you have a great, optimized video description is one of the most critical ranking elements for YouTube SEO. YouTube will review the video if you change or update any YouTube video aspect, including video descriptions, subtitles, and closed captions, including video thumbnails. This can be beneficial or detrimental... so get it properly the first time! YouTube suggests putting your most significant keywords in an opening couple of phrases of your description and keeping it to no more than 200 words. In general, make the description useful. If it does not assist a user, remove it.
Youtube provides some wonderful materials on the Youtube Creator Studio, which is constantly updated with new knowledge. It includes a useful checklist that walks you through the steps to creating a good video description:
  • Include a natural language overview of the video rather than a list of keywords.
  • Put your most critical keywords at the start of your description.
  • Choose 1-2 keywords words to characterize your video and include them conspicuously in both the description and title.
  • To uncover popular keywords and synonyms, use keyword tools such as Trends and the Google Ads Keyword Planner. Including these terms could help you increase search traffic.
  • Unimportant words in the description should be avoided because they provide a bad viewing experience and it may violate Google's regulations.


5) Make use of video hashtags to boost YouTube search results

Youhashtags (#) are now widely used on social media to assist people to find material that answers their requests across a variety of platforms. You may use hashtags in the descriptions and titles of your YouTube videos to help people find the video when they look for a particular hashtag. Tags, in particular, help to boost search by making relevant trends more evident. When you include a hashtag in the video description, this should appear above the title and get hyperlinked. It's also vital to remember wherever you put video hashtags in this section. If you include a hashtag inside the video title, hashtags first from the description will not be displayed next to the video title.

6) Choose a video category

Users can customize the search to see videos within selected categories if they are looking for a certain film with sophisticated options. When posting your video, you must contextualize it with categories so that it can be accessed by a user. YouTube has a wide range of category possibilities, therefore you should be able to choose one that fits your YouTube videos. When uploading your video, you have the option of selecting a category.

7) Make your thumbnail image unique

Thumbnails can either assist or hurt your YouTube videos. When consumers look at YouTube search results, they are the first thing that catches their eye. A great thumbnail can result in more watch time, which may have a significant impact on YouTube ranking. Make something that catches people's attention that distinguishes out from the crowd for your video to get recognized. These thumbnails, for example, are just pulled from the video and are perhaps not the most appropriate for capturing the user's attention.

8) Subtitles & closed captions should be added
The third step for YouTube search success is to use subtitles and closed captions. While video subtitles are intended to communicate video conversation to viewers who do not comprehend the video language, closed captions are intended to transmit audio to viewers who cannot hear the audio. Subtitles and closed-caption files, like transcripts, include the text of what is stated in the video. The file will also include timing codes for when each piece of text should be presented in the film so that it can correspond with voice or perhaps another visual element. Check out the file formats that YouTube supports here. Another advantage of having a transcript for the video is that it can be found by broad search engines, just like a blog. You can choose your file & video language just on the video upload screen. There are numerous excellent guides available for creating an SRT file for any video. YouTube SEO is a strategy for improving the visibility of channels and videos in search results. YouTube is the most popular video platform on the internet, as well as one of the most popular search engines. As a result, it is critical to understand how to optimize your content for the platform.
 

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Does the description on YouTube have an impact on SEO?

Making ensuring you have a great, optimized video description is one of the most critical ranking elements for YouTube SEO. When you edit or modify any YouTube video element, such as video descriptions, subtitles & closed captions, or video thumbnails, YouTube will reassess the video.
 

Is it beneficial to add subtitles to YouTube?

Adding transcripts & captions to your videos, in fact, is a tried-and-true approach for increasing SEO, views, engagement, and search rank. Here are seven ways that your video transcripts and closed captions may help you rank higher in search results.

What does a YouTube SEO make?

6.6 LPA. SEO Salary for Freshers can expect to earn around Rs. 1.8-2.8 LPA.

How can you rank YouTube videos quickly?

Whether you've already submitted your films to YouTube or haven't even pressed record, choosing a relevant keyword to base each video on will greatly aid your YouTube SEO efforts. YouTube, like all search engines, operates by matching the user's search query with the most relevant and high-quality results.

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