Social media for big companies: Inspiration with example

Safalta expert Published by: Ishika Jain Updated Tue, 22 Nov 2022 12:00 PM IST

Highlights

Marketers would be prudent to pay attention to the various new social media channels. These new platforms help online marketers engage with their target markets more effectively.

It's more difficult to sell on social media than simply posting stuff frequently. More is required than that. And for that reason, some brands perform far better on social media than others. Brands that have mastered social media marketing are aware that knowing their audience and successfully targeting them are the keys to success using social media. You must therefore make sure that the material is pertinent to your audience in addition to posting frequently.

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Additionally, material that connects with the intended audience is a recurring feature in the most effective social media marketing cases. Download ebooks to gain extensive knowledge about them.

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Table of Content:
1) Airbnb:
2) Amazon:
3) HBO:
4) Houseparty - Fortnite Trivia Challenge:
5) BuzzFeed Tasty - Saturday Night Seder:
6) Netflix - Wanna Talk About It?:
7) Zoom - Virtual Background Competition:
8) Starbucks #ExtraShotOfPride Campaign:
9) Dove #ShowUs Campaign:
10) Moonpie and Greggs:


1) Airbnb:
Since Airbnb is one of the companies most impacted by the coronavirus outbreak and is still making progress on social media, it had to be the first example here on the list. The hotel and tourism sector has taken the brunt of it at a time when the majority of countries have suspended travel and transit. Hotels are just as desolate as the sidewalks of the afflicted countries and no one is making any new reservations. However, Airbnb managed to not only continue to be on social media but also to offer assistance. By providing free or discounted housing to COVID-19 responders, it was able to maintain company operations while simultaneously enhancing its reputation. The most important takeaway from this isn't that resorts ought to start acting in the same way. The takeaway from this is to maintain your social media presence and look for ways to stay current, even if your commercial operations have stopped. You can still post on social media even if your operations have come to an end. This is the ideal time to interact with your followers on social media and build trusting relationships with your clients. Whenever your operations are back up and running, this will pay off.

2) Amazon:
They mix the application of humor & cross-channel promotion, two strategies for social media marketing. Additionally, when a company responds to its postings and comments in such a visible way, it makes consumers feel special. This is a tactic that any company in any industry may apply. All you need to do is utilize social network listening to keep tabs on brand mentions and discover brand-related conversations. Then, come up with amusing responses to some of those, put them on the social network, and share them. You will gain from this in several ways. First off, you can use UGC instead of creating original social media material. Second, it motivates additional clients to post about the business so they can have a chance to be highlighted on your page. Third, it keeps customers interested in and linked to your brand.

3) HBO:
The coronavirus outbreak, which has afflicted the world ever since the year's beginning, is a common theme in social media advertising examples for 2020. This is one another illustration of how businesses are responding to the crisis and profiting from social media marketing strategies. To encourage more individuals to sign up for their free trial, HBO launched a well-liked program. Additionally, since everyone is remaining indoors to prevent the virus from spreading, they have extra time to indulge in some binge-watching. This promotion is running at the ideal time when consumers have leisure and want to experiment with various streaming services. Additionally, the opportunity to attend a well-liked production with a star-studded cast only adds to the value of the deal. And as we are all aware, once consumers grow acclimated to utilizing a certain service, free trials frequently result in conversions.

4) Houseparty - Fortnite Trivia Challenge:
As people look for methods to pass the time and interact with others during the coronavirus epidemic, Houseparty is just one of the numerous sites that have grown in popularity. It serves as a platform where users may play games and make video calls to their pals. Users of Fortnite will be drawn to the Houseparty app to participate in the challenge and play the quiz game. Furthermore, it advertises Fortnite by giving it access to Houseparty's audience. On Fortnite, gamers naturally get to participate in an entertaining quiz game and earn rewards.

5) BuzzFeed Tasty - Saturday Night Seder:
Live videos are quite popular right now because they allow individuals to interact online even when they are actively practicing social distance in real life. Many businesses are interacting with their audiences through live videos. However, BuzzFeed Tasty elevated this strategy by turning it into a comprehensive charity event. To support the people impacted by the coronavirus pandemic, they organized a live event and invited several musicians, comedians, as well as other celebrities. In addition to this, they concurrently streamed the event on YouTube and Facebook and marketed it across several channels. This integrated cross-channel promotion, live videos, and cause-based marketing into one. If you haven't already, now is a fantastic time to begin using live videos. Select a platform on which you have a sizable following, then interact with them by hosting live videos in which you invite thought leaders and influencers from your sector.

6) Netflix - Wanna Talk About It?:
As was previously said, a significant portion of social media marketing in 2020 is focused on the coronavirus pandemic that paralyzed the entire world. In a trying moment like this, Netflix turned to social media to assist individuals and establish a deeper connection with their viewers. They started an Instagram Live series wherein individuals could chat with professionals in the field of mental health, ask them questions, and share their issues. Any brand that connects with customers in this way will have a long-term advantage because those customers will remain loyal long after the crisis has gone. This is an excellent tactic for increasing brand recognition and consumer loyalty that is also beneficial. Everyone is having a difficult time right now, even your consumers. So, engage your audience in relevant conversations and strengthen your consumer ties to encourage long-term commitment. It could take the form of a chat show, a live Q&A, or just a discussion on a posting on social media. Connecting with the audience and engaging them in dialogue is crucial.

7) Zoom - Virtual Background Competition:

Zoom is software that enables users to hold conference calls and virtual meetings from any location. Numerous businesses already used it for business calls, but the coronavirus epidemic made it more crucial as more individuals began working from home. At this point, their objective was to raise brand awareness and encourage as many individuals to sign up for the free trial as they could. Their struggle for the Virtual Background accomplishes both of these objectives. Users of Zoom must share a photo or video using the program's virtual background functionality for it to function. Each month, three winning entrants will get branded items as prizes in this competition, which is ongoing.

8) Starbucks #ExtraShotOfPride Campaign:
Starbucks is renowned for its attention-grabbing and inventive social media promotions. They have been promoting the LGBTQ community and celebrating Pride month in June 2019 through a campaign. They share vibrant images of members of the community & introduce readers to them as a component of their promotion. Then they invite others to view their Stories/Highlights to discover more about these individuals' lives. For this campaign, they employed Instagram posts and Stories, and they used eye-catching visuals to entice viewers to click on them. The best thing about this advertisement was how it capitalized on the prevailing cultural fervor around Pride Month. This topic is already being discussed and relevant content has already been posted, thus this quickly engages the audience. They employed a brand-specific hashtag, #ExtraShotOfPride, as well as the widely used industry hashtag, #Pride, in their hashtag strategy. By creating a distinctive hashtag, they encouraged both their clients and staff to use it when posting images online. They were able to achieve the desired reach and visibility by using the well-known and currently popular industry hashtag.

9) Dove #ShowUs Campaign:

Dove is a company whose social media ads have consistently emphasized social causes. And they are particularly focused on breaking down misconceptions about beauty and empowering women. Dove's marketing initiatives mostly target women because they are their primary target market. Dove's most recent commercial featured images of women from diverse backgrounds and emphasized their distinctive traits and attributes. To embrace and love everyone, regardless of who they are or how unlike they are from us, is the goal. This campaign sought to increase diversity acceptance and encourage people to become more accepting of those who are diverse from them. The appeal of this ad was that it struck a chord by inviting women all around the globe to share photos of themselves showcasing how they are unique. The company amassed a library of more than 5,000 images and is continually adding to it. A lot of user-provided content was generated for the brand through the campaign in addition to the effective usage of social media messages.

10) Moonpie and Greggs:

The cookie company Moonpie connects with its consumers through humor. The actual product is consumable with only a few variations. Additionally, because new versions are not frequently introduced, the brand doesn't have a lot of stuff to discuss. It is a well-known classic product, and maintaining audience interest is the brand's main marketing objective. The company thus discovered humor as a further means of remaining engaged on social media & communicating with its audience.







 

How social media aids in our quest for inspiration?

Social media provides us with stories that go under our skin and help us appreciate our lives, our goals, and our friends. This is one of the best ways it can benefit us. Social media is actually the best instrument I can think of for disseminating motivational quotes, thoughts, stories, and articles.

Can social media be motivational?

Social media has not only become a source of sharing our personal experiences with others but also motivating and being motivated by our peers and strangers. That's especially true when it comes to working out and eating healthy.

What serves as the main inspiration for new media?

The 19th-century developments in moving picture technology, such as the phenakistiscope (1833), the praxinoscope (1877), and Eadweard Muybridge's zoopraxiscope, can be credited with giving rise to new media art (1879).

What kinds of things inspire people?

Being a knowledgeable person who others may turn to for knowledge, assistance, or direction is a good example of inspiring others. You don't need to be in charge to be a useful resource. If you are a resourceful and considerate person, people will come to you for guidance and assistance.

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