The Benefits and Drawbacks of Social Media Marketing

Safalta Expert Published by: Gaurav Bawa Updated Tue, 27 Sep 2022 02:18 AM IST

Highlights

Everything has two sides, including social media marketing. Social media marketing will be successful only if done correctly and efficiently.

In recent years, social media has evolved from a platform for individuals to interact to one of the most potent outlets for company marketing and promotion. Social media marketing refers to any marketing activity conducted through any social media site, such as Facebook, Twitter, Instagram, or LinkedIn. The significant benefits that this marketing endeavor offers have caused a dramatic increase in social media marketing. More firms are incorporating social media marketing into their advertising strategies, and those who already have a social media marketing strategy are boosting their spending in this area.
But everything has two sides, including social media marketing. Social media marketing will be successful only if done correctly and efficiently.

Source: Safalta

There are rules in everything, and failing to follow the laws of social media marketing will have a negative impact on your brand or business.

Do not jump on the bandwagon of social media marketing unprepared; you may be burned. Before you subscribe to this marketing campaign, it is critical that you conduct thorough research and are well educated about all aspects of it. The following are ten advantages and disadvantages of social media marketing in mobile app development.
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Table Of Content 

Time-consuming
Long ROI time
Risk of negative publicity
Loss of control
Dilutes brand voice
Low cost
Big audience
Fast
Interaction
Brand loyalty


Time-consuming

This is one of the most significant disadvantages of social media marketing for a mobile app development firm.

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For an efficient marketing campaign, you should spend as much time as possible online renewing your sites with information that is interesting and engaging to your target audience. This normally necessitates extensive investigation, which takes time. Furthermore, social media marketing necessitates prompt replies to viewers who may remark or ask questions on your site. All of this adds up to make social media marketing time-consuming.


Long ROI time

Every marketing campaign has a purpose; for some, it is to build their client base; for others, it is to increase traffic to enhance relevance; and for yet others, it is to increase sales. Depending on your mobile app development company's marketing objectives, social media marketing might take a long time to show a return on investment. If you are new to social media marketing, it is crucial to understand that it is not a genie that will fulfill your desires immediately; it might take time.
 

Risk of negative publicity

Social media marketing may be a very effective tool for promoting a mobile app development firm, but it can also be used to drag down or negatively damage a business. When you decide to use social media marketing, you should be aware that you are entering a new environment and exposing your company or brand to new hazards. The internet is full of deviant and dishonest people that want your business to fail. They will defame your firm and write nasty comments even if they have no knowledge of what it does.
Without adequate control, such unfavorable news can go viral and permanently harm your company's reputation.


Loss of control

This point is related to the preceding one. When a disgruntled former employee or client writes something nasty about your brand or mobile app development firm on social media, it may quickly become viral and become tough to manage. Social media marketing deprives business owners and marketers of control.
 

Dilutes brand voice

When more than one person is handling social media contact and providing material on social media channels, there may be a variety of voices, especially if the persons are not in perfect synchronicity. This may cause some confusion among your audience, and some may lose faith in your brand.




Pros:


Low cost

One of the primary advantages of social media marketing over conventional marketing and even other kinds of digital marketing is this. Joining all of the main social media networks is free, as is starting to communicate with potential clients on a basic level. However, if you want higher profits for your mobile app development firm, you might become professional and invest some money in marketing. This will provide bigger returns for your company at a fraction of the expense of achieving the same results through traditional marketing.


Big audience

This is also another significant benefit of social media marketing. Using social media channels to promote your mobile app development firm, business, or products allows you to reach millions of people. While traditional marketing targets a certain group of people, social media marketing has no such constraints. It cuts down any demographic boundaries, such as age, gender, or socioeconomic class.
 

Fast

If you want to reach out to a large number of people quickly with news or other information, social media marketing is the way to go. Social media marketing provides quick action and results. When you publish on a social media network, it is immediately available to your global audience. People currently connect their social media platforms to their websites, so that any new information published on their website is also published on their social media platforms.
 

Interaction

Trust is essential in every organization; the more clients trust your mobile app development firm, the more likely they are to purchase your products and use your services. Interaction, which is a trademark of social media, was the foundation of social media marketing. Social media marketing enables better engagement between organizations and customers, which is sorely lacking in traditional marketing. Existing and prospective clients can utilize these channels to express their concerns, ask questions, and make pertinent comments. This constant connection fosters a long-term relationship that will yield a lucrative outcome for any firm.

Brand loyalty

This point is related to the preceding one. The stronger the engagement between the business and the client, the more at ease the customer gets, which leads to brand loyalty. Such a consumer will be more than eager to promote the company without being asked or compensated to do so. It also improves one's internet reputation. Regular engagement with your consumers demonstrates that you value them. This would increase their faith in your products or services.

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