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Digital marketing is seen rapid growth in the last few years.
This field is expanding and businesses are increasingly adopting digital marketing as their primary marketing strategy.
Digital marketing is the use of online channels, electronic devices, and digital technology to promote a business, person, product, or service.
Social media, email, pay-per-click (PPC), search engine optimization (SEO), and other forms of digital marketing are just a few examples.
The market of digital marketing has been growing over time.
Read this article to know all about digital marketing job market.
According to a LinkedIn analysis from 2022, digital marketing is the most in-demand talent in the marketing sector.
In fact, digital marketing is one of the most in-demand skills among marketing professionals in North America, Europe, the Middle East, and Asia.
Although the rise in prominence of online marketing is likely due to the pandemic, it shows no signs of slowing down as we move to a post-pandemic era.
As a result, businesses will continue to support – and even develop – services that are born from the lockdowns and limits, as consumers prefer them over earlier business models.
Remote Work Opportunities
The ability to work remotely is a significant component of the employment market for many digital marketers.
Fortunately, along with software/IT and health/wellness, the media and communications industry (which includes online marketing) leads the way in remote employment prospects.
Remote jobs in media and communications increased from 12.5 percent to 21.3 percent year over year, indicating a positive future for the digital marketing work market.
According to the LinkedIn survey, marketing departments in North America appear to value remote employment more than those in EMEA and APAC.
Average Compensation in the Digital Marketing Job Market
While there are many different digital marketing occupations to choose from, not all of them pay equally well.
The large variety of incomes is, of course, determined by the job's location, as well as the cost of living and typical salaries in that area.
If there is the possibility to work remotely, some individuals may be willing to accept a lower salary.
The pay disparity between men and women in the marketing industry is a fascinating topic.
Women are still underpaid in most roles compared to males in similar responsibilities, with the exception of senior executive positions, when women are paid more than men in similar employment.
In junior manager and manager/team manager positions, women are paid somewhat more than males.
The Demand for Digital Marketers
Digital marketing is one of the top 10 in-demand careers, according to LinkedIn, with upwards of 860,000 job opportunities.
When applying for these roles, the most commonly desired experience levels are social media, content strategy, SEO, and analytics.
This is exacerbated by the present digital skills gap, an industry-wide issue that has resulted in a U.S.
shortage of approximately 230,000 digital marketing experts.
Top Jobs in the Digital Marketing Industry
The job market for digital marketers is booming, especially when it comes to the variety of opportunities available.
The following items are included, but not limited to:
- Email Marketing Specialist
- Search Engine Optimization Specialist (SEO)
- Content Creation
- Social Media Marketing Expertise
- Expertise in Advertising
- Expert in SEM (Search Engine Marketing)
Is digital marketing still in-demand?
With 860,000 job opportunities, LinkedIn lists "Digital Marketing Specialist" as one of the top ten most in-demand careers. Social media, content planning, SEO, analytics, and other digital marketing skills are among the most sought-after.
Yes, digital marketing is a well-paid profession. A digital marketer's typical income for an executive-level role ranges from INR 2,50,000 to INR 5,00,000. The typical beginning salary for a manager is between INR 8,00,000 and INR 10,00,000.
By 2020, there will be a demand for more than 20 lakh Digital Marketing specialists. (Indian placement) In 2018, 69 percent of businesses aim to recruit more marketing. Digital advertising (45%) was the most in-demand skill, followed by content production and curation (42%), and content strategy (42%). (39 percent ).
Advertising, public relations, branding, and corporate communications are all examples of traditional marketing. Many people in traditional marketing jobs and companies may be unaware that they're stuck in an outdated worldview. They are, however. The proof is indisputable.