Top 60 Digital Marketing Interview Questions and Answers, Check different interview questions here

Safalta Expert Published by: Gaurav Bawa Updated Tue, 25 Apr 2023 12:23 PM IST

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Digital Marketing is growing as a new field of opportunities for many professional jobs. Digital marketing is also known as online marketing where this field is being seen as the fastest expanding area of internet business. But, before giving an interview related to your career, learn these 60 digital marketing interview questions and answers. Practice mock-ups with these top interview questions. There are many job opportunities available in this field.


Companies are hiring individuals at a rapid scale. If you are looking for a high-salary job then this can be a good opportunity for you. Here we have provided the list of digital marketing interview questions and answers. We have collected a list of the best Digital Marketing interview questions for both freshers and experienced applicants to assist you to raise your confidence and prepare you effectively for your interview.

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1 . Describe some effective Digital Marketing tools.
  • Keyword Discovery
  • Keyword Discovery
  • Moz
  • Google Analytics
  • Crazy egg Heatmaps
  • Favicon Generator
  • XML Sitemap Generator
  • SubmitExpress Link
  • SubmitExpress Link
  • Keyword
  • Google Keyword Planner
  • SEMrush
  • Buffer App
  • MailChimp
  • Unbounce
  • Hasoffers

2 . What is the difference between on-page and off-page optimization?
On-page Off-page

It refers to factors that you can optimize on your own website to grow traffic.

Off-page SEO is all about your online reputation. It includes acquiring backlinks for your page from the authority sites in your niche.

The main components involved in on-page optimization are – Title of the page, Meta description tag, Optimized Image with alt tags, URL structure, High-quality content, and Optimized internal links.

The main components involved in off-page optimization are – Acquiring Backlinks, Leveraging social interaction with your site, Promoting your content via social channels, Adding social book markings, Guest Blogging

  • White hat SEO - It is the most prominent SEO approach that uses strategies and procedures to boost a site's search engine rankings that do not violate search engine standards. High-quality content, link acquisition, website HTML optimization, and reorganization are all examples of white-hat SEO strategies. You may anticipate long-term development in your rankings if you use White hat SEO.
  • Black hat SEO - It takes advantage of different flaws in search engine algorithms to achieve high ranks. Black hat SEO is not in conformity with search engine SEO criteria. Keyword stuffing, link spam, hidden content, and hidden links are examples of black hat SEO practices. You might anticipate unpredictability, and fast but fleeting gain in ranks if you use these strategies.
  • Grey hat SEO - It is neither black nor white, but rather a combination of the two. It is a transition from black SEO strategies to white SEO approaches, and then back again.
4 . What are the most important locations where you may employ keywords to improve your site's ranking?
Keywords may be used to improve page ranking in the following areas: -
  • Website URL
  • Meta tag
  • Website Title
  • Web page content
  • Body text
  • Headlines
5. What is the meaning of keywords in digital marketing? How significant is it for SEO?
  • The most important and essential aspect of Search Engine Optimization is the keyword. Keywords are used by internet users to search for a product or service. Keywords are at the heart of all SEO operations. They are essential for higher ranks in search engine result pages (SERPs). It is critical that your website be SEO optimized for terms related to your business. This will help your website's pages rank higher in search engines, making it easier for visitors to reach your site.
6. Define search engine optimization.
  • SEO, or Search Engine Optimization, is the practice of enhancing the volume and quality of website traffic by increasing exposure to web search engine users. SEO is the technique of obtaining visitors through search engine organic, editorial, or natural search results.

7. What are the most efficient methods for increasing website traffic?
The following are the most common and successful methods for increasing traffic to your website:
  • Paid search
  • Content promotion
  • Writing crisp headlines
  • SEO initiatives
  • Content optimization
  • Long-tail keyword targeting
  • Guest blogging
  • Posting content on LinkedIn
  • Linking Internally
8. What are the many kinds of digital marketing?
Various facets of digital marketing -
  • Search Engine Marketing (SEO)
  • Search Engine Optimization (SEM)
  • Content Promotion
  • Email Promotion
  • Marketing on Social Media
  • Marketing for E-commerce
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9. What is digital marketing?
  • Digital marketing is all about brand promotion through internet platforms. SEO, SEM, link building, email marketing, PPC, affiliate marketing, and more tactics are included.
10 . How do you classify digital marketing?

Inbound Marketing

Outbound Marketing

Pulls in interested costumers

Pushes regardless of interest

Written according to the consumer’s needs

Written according to the product’s needs

A part of content consumption

Disrupts content consumption

Natural habitat: blogs, social media, search, influencer marketing, opt-in emails.

Natural habitat: display ads, telemarketer scripts, magazines, TV ads, billboards.

11. How will you set up, measure, and assess the performance of a campaign you ran?
  • Here you may outline the campaign's driving goals, which might range from increasing brand recognition to generating leads or increasing social media followers. To remain up to current on the campaign's development, you should follow it using Google Analytics and other monitoring tools. It is critical that you include your visions for action.
12. How do you approach copyediting?
The proper way to alter a copy is -
13. What are your thoughts on Viral Marketing?
  • Viral marketing is a commercial technique that promotes a product using existing social networks. It refers to how customers communicate product information to individuals in their social networks.
14. What off-page SEO strategies do you employ to build backlinks?
  • Ahrefs, Semrush, Ravan, BacklinkWatch, and so on.
15. Do you keep up with the most recent Digital Marketing trends?
Here are some Digital Marketing trends to consider.
  • Voice Search 
  • Smarter Chat 
  • Augmented and Virtual Reality Marketing 
  • Live Videos 
  • Engagement-Based Email Marketing 
  • Browser Push Notifications
  • Personalization of Content

16. What is the procedure for Facebook marketing?
  • The most crucial play in Facebook marketing is to provide valuable material that interacts with potential consumers. A Facebook Marketing strategy may be created by identifying your audience, setting goals, building a Facebook business page, producing compelling content, and utilizing Facebook advertisements.
17. What approach are you using to rank a keyword?
  • Ranking for a keyword is a repeatable procedure; nevertheless, you will not always receive the desired results, especially if the term is popular. However, content marketing and SEO tactics such as keyword research, competitor analysis, conceptualising content, optimising for your term, and so on might help you rank higher.
18. What methods can you use to create leads?

Describe the sales funnel lead generation process and other digital marketing strategies such as communicating directly with leads, investing in cutting-edge technology, optimizing useful content, automating your marketing, and so on.

19. Do you see anything incorrect with the Digital Marketing strategies we're doing right now? If so, how would you like to modify it?
This question is designed to ensure that you are well-versed in all aspects of the firm to which you have applied. You can proceed by demonstrating three things here. -
  • You have thoroughly examined the company's current tactics and strategies.
  • You are forthright about the flaws you have discovered.
  • Provide a few practical ways for demonstrating that you are above the naysayers.
20. How will you draw the attention of additional prospective consumers to our company's products/services using social media channels?
  • Attention equals original material. If you create good content and provide it to the right location at the right time, you will undoubtedly get results. Crafting appealing headlines, publishing great visual media, conducting competitions, ensuring your post has solid content, focusing on your social presence, responding to comments in a timely manner, and so on are some strategies to engage your consumers with Social Media.
21. What are the stumbling blocks of online marketing?
  • Competition is fierce: Because online marketing is widely accessible and inexpensive, it has become a preferred approach for the majority of firms. As a result, being recognized in such a crowded field is a difficult challenge.
  • It's easy to become overwhelmed: There's so much information and data, as well as an assault of tools, that it's simple to become overwhelmed and confused. Getting your head around everything requires a lot of practice and experience.
  • Analytics are only as good as their users: There is analytics for everything, but you can't do anything with it unless you understand how to interpret and apply it. It may be deceptive at times, and you might get caught up in chasing fanciful numbers and burning resources in the wrong areas.
22. What exactly is the distinction between direct marketing and branding?
  • In the case of branding, the marketer must expose his brand to higher-traffic websites and applications. YouTube advertisements, display target ads, bespoke ads, and remarketing are the most well-known ways.
  • In the case of direct marketing, the advertiser is primarily concerned with creating communication with his target audience via various mediums such as emails, emails, brochures, catalogs, flyers, and so on.
  • The main distinction is that branding is used to raise awareness, but direct marketing allows businesses to reach out directly to their clients.
23. What is responsive web design?
  • Responsive web design allows websites to work properly on various platforms such as desktop, mobile, and tablet. It guarantees that the user gets a positive viewing experience regardless of the device used to visit your website. A responsive design is a combination of adaptable layouts, pictures, grids, and the usage of CSS media queries.


24. What can you do to boost your conversion rates?
  • Increasing conversion rates may be accomplished by testing different website components, particularly on a landing page. You may also experiment with functionality, layout, and design on landing pages.
25. What is the best strategy for running effective PPC campaigns?
  • Add extra PPC keywords to broaden your reach.
  • Divide advertising into smaller chunks for a higher click-through rate (CTR)
  • Examine your non-performing PPC keywords.
  • Refine landing pages to match search keywords.
  • Increase marketing relevance by include negative keywords.
26. What are some examples of Google AdWords ad extensions?
  • Telephone extensions
  • Callout Extender
  • Encourage expansion
  • Extension for structured snippets
  • Affiliate location extension Sitelink extension App extension
27. What is the character limit for Adwords Ads?
  • Headlines and sub-headlines should be no more than 30 characters long, and descriptions should be no more than 90 characters long.
28. Explain how Google AdWords Remarketing works.
  • Google AdWords Remarketing is a targeted marketing approach that allows advertisers to reach out to consumers who previously visited their site but did not complete the transaction. Remarketing allows you to target the right individuals with the appropriate ad at the right time. It increases conversion rates since previous site visitors are already familiar with your brand and can simply convert into new consumers.
29. Describe Google Adwords.
  • Google AdWords is a Google internet advertising tool that allows advertisers to reach their customers instantaneously. This service is used by businesses to display advertisements on Google and its advertising network. It is the world's most well-known Pay-Per-Click advertising system. Adwords allows companies to specify a budget for advertisements, and payments are made when individuals click on the advertisements. The Google Adwords service is centred on keywords.
30. What is PPC (Pay Per Click) advertising?
  • In Pay Per Click advertising, advertisers pay the publisher (the website owner or a website server) when an ad is clicked.
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31. Has your degree aided your job in digital marketing?
  • This response will be relevant to your graduate course. Mention all of the disciplines you chose at university that will be valuable to the business in the long term.
32. What is your least favourite aspect of digital marketing?
  • This is a difficult question. You only need to consider whatever aspect of your job you dislike the most, as everyone dislikes something, no matter how minor. To persuade the interviewer, demonstrate your enthusiasm and expertise for the whole industry.
33. What abilities are required for Digital Marketing?

Because digital marketing is a combination of innovation, creativity, and analytics, a good digital marketer must have a creative mind, data analysis abilities, writing and editing skills, and technical skills.
34. What prompted you to apply for this position in digital marketing?
  • With this question, the company wants to know about your previous job experience and what prompted you to apply here.
35. Which is more important: the number of engagements or the number of likes/followers?
  • It's not simply about the quantity of followers or likes on social media. Because there is no purpose in expanding your followers and likes unless they turn into sales or help your business. As a result, engagement is preferable over followers or likes.
36. How would you evaluate your understanding of Digital Marketing on a scale of 1 to 10?
  • The interviewer asks this question to see if you are aware of your own strengths and flaws. Make certain that you do not exaggerate or underestimate your abilities. Examine your abilities and knowledge, as well as the amount of work you need to learn.
37. Do you believe that digital marketing will eventually supplant traditional marketing methods?
  • This question will indicate your degree of professional expertise. As a result, instead of just repeating what you've heard, construct your response with personal thoughts.
  • One thing is certain: digital marketing is not likely to totally replace traditional marketing in the foreseeable future. Instead, marketers are merging both platforms in order to optimise their strategy for maximum ROI. Instead of replacing one another, conventional and digital marketing are becoming complimentary.
38. How can you keep up with the most recent Digital Marketing trends?
  • Because digital marketing is a dynamic area, it is critical to keep up with the latest blogs, books, podcasts, and webinars. Websites such as Mashable, WordStream Blog, Social Media Examiner, Neil Patel Blog, and others are popular tools for staying up to speed on Digital Marketing.
40. How would your experience help our Digital Marketing company?
  • You must discuss your own experience and how your talents can assist the company in this section. Concentrate on your unique qualities and discuss what distinguishes you from the other applicants. Talk about your previous knowledge, abilities, and experience.
41. What drew you to the field of digital marketing?
  • The interviewer wants to know how committed you are to the industry. As a result, it is critical to demonstrate complete dedication and excitement for the sector.
  • Discuss the opportunities you see in digital marketing in the immediate and long term. This would demonstrate that you are well-read and knowledgeable about your chosen area.
42. Define an online shopper's user journey.
An online shopper's journey consists of four steps:
  • When customers become aware of your brand.
  • Consideration: Potential clients look to see if you have the things they require.
  • Preference: Based on their study, online consumers have an opinion about the website they wish to buy from.
  • Purchase: The customer decides to buy something.
43. Distinguish between Google Adwords and Double Click.
  • Google Advertisements is a paid advertising platform in which advertisers compete in an ad auction and their ads are shown depending on different factors, whereas DoubleClick is an ad management platform in which publishers deliver ads for advertisers.
44. In marketing, distinguish between content and environment.
  • Content is the material available to the audience included in the work, whereas context is the placing of the content, plot, or purpose that offers value to the audience.
45 . Please name three email marketing tools.
Campaign Monitor, Litmus, and MailGenius are among the examples.

46. What exactly are the WebMaster tools?
  • Google Webmaster Tools is a set of online applications designed to assist website owners in ensuring that their site is Google-friendly. These tools may be used to obtain information on incoming search traffic, request Google to crawl and index the website, check crawl error reports, and so on.
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47. There is a distinction between page views and sessions.
  • A session is a single visit to your website, whereas pageviews indicate each time a User loads a page on your website. If a visitor navigates to any additional web pages on your website without leaving, a single Session might encompass several Pageviews.
48. In SEO, distinguish between no-follow and do-follow links.
  • A no-follow link tells search engine bots that a hyperlink should not impact the ranking of the link target in the search engine index. It minimises the efficacy of search engine spam and increases search engine results quality.
  • Do-follow links allow search engines to follow them and reach your website, providing link juice as well as a backlink.
49. Distinguish between AdWords and AdSense.
  • AdWords allows companies to advertise on Google's network, whereas AdSense allows publishers to reserve space on their website for AdWords placements. Both AdWords and AdSense contribute to the completion of Google's advertising network: website owners provide space for Google's advertisements (AdSense), and companies establish budgets and ads to appear on the Advertising network (AdWords).
50. What is the distinction between CPC and EPC?
  • CPC stands for cost per click, and it is a model used to price numerous PPC or pay-per-click advertising platforms, such as Google AdWords.
  • EPC (Earnings per 100 clicks) is a term used in affiliate marketing to describe the average earnings that an affiliate can anticipate receiving for every 100 clicks generated over a seven-day period.
51. How do you calculate the ROI of any channel?
  • Include the ROI of a marketing effort in the overall business line calculation. Take the product line's sales increase, remove the marketing expenses, and divide by the marketing costs.
52. What precisely is conversion optimization?
  • Conversion optimization is the technique of identifying how a website's visitor-to-customer ratio might be increased. A conversion is a site visitor who has done something other than merely read the material and leave. A/B testing, which compares two web pages with different designs or content to determine which one generates more conversions, is one technique to optimise conversions.
53. How can you quickly boost internet traffic to our website?
  • Using social media to share content that links back to your website is a great strategy to increase traffic to your site in a short period of time. Posts that incorporate promotions, prizes, sweepstakes, and other interesting, time-sensitive content can also be successful. Additionally, creating leads through online public relations - such as answering questions as a subject expert or producing a news release for online dissemination - are other effective strategies for swiftly increasing traffic.
54. What are the benefits of using YouTube for Digital Marketing?
  • By generating entertaining videos, you may give a better picture of the company on YouTube, which can help raise SEO traffic, expand social reach, generate brand awareness, and improve ROI.
55. Which platform do you prefer for posting job-related advertisements?
  • LinkedIn is the answer. Because it is typically used by professionals and job seekers, your advertisement will reach the intended target.
56. What are the three components of digital marketing?
The three components of digital marketing are as follows:
  • Traffic
  • Insights
  • Sale
57. What are Digital Marketing's four C's?
  • Customer - The person who receives the message
  • Content is the message that the client sees.
  • Context is the reason why the customer sees the message.
  • Conversation - What takes place between you and your consumer?
58. What is the significance of CTR and how is it calculated?
  • CTR stands for click-through rate and shows the number of visitors to your promotion on the website page. CTR is calculated as follows: number of clicks/number of impressions * 100.
59. What exactly are long-tail keywords?
  • A long-term word is a keyword phrase with four or more words that narrows the search results. Long-tail keywords have less search volume yet rank higher than single-word phrases.
60. Describe how AdWords works.
  • Adwords is concerned with providing a framework. If the offering is expensive, your marketing will appear on the Google page. Adwords is a pay-per-click service, which means you pay the amount you specified if someone taps on your advertisement as a result of a web search.

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Is digital marketing a viable career option in India?

Yes, digital marketing is a well-paying profession. A digital marketer at an executive level earns an average income of INR 2,50,000 to 5,00,000. And the typical beginning pay for a manager is between INR 8,00,000 and 10,00,000.

What does a digital marketer make in India?

In India, the average annual income for a Digital Marketing Manager (entry-level) is 5,48,755. A Senior Digital Marketing Manager's pay in India is from 7,09,800 and 10 lakhs for someone with 5 to 9 years of experience.

Is digital marketing challenging?

It may necessitate some investment, and it always necessitates a thorough understanding of how to match the medium and message. These are only three of the most difficult areas of digital marketing today; tomorrow will undoubtedly be different.

What is digital marketing and how does it differ from traditional marketing?
Digital marketing refers to the use of digital channels, such as social media, search engines, email, and websites, to promote products or services. Traditional marketing, on the other hand, refers to more traditional forms of advertising, such as print ads, billboards, and television commercial.

Can you explain the difference between SEO and SEM?

SEO (Search Engine Optimization) refers to the practice of optimizing a website to improve its visibility and ranking on search engine results pages. SEM (Search Engine Marketing) refers to the practice of buying ads on search engines to increase visibility and drive traffic to a website.

How do you measure the success of a digital marketing campaign?

There are a variety of metrics that can be used to measure the success of a digital marketing campaign, such as website traffic, conversions, social media engagement, and return on investment (ROI).

Can you explain the concept of inbound marketing?

Inbound marketing refers to the practice of creating valuable content and experiences that attract potential customers to your brand, rather than interrupting them with traditional forms of advertising. This includes tactics like content marketing, social media marketing, and search engine optimization.

How do you stay up-to-date with the latest digital marketing trends?

Staying up-to-date with the latest digital marketing trends can be done by reading industry blogs, attending conferences and workshops, and following thought leaders in the field on social media.

How do you approach creating a digital marketing strategy?

The approach to creating a digital marketing strategy typically involves conducting market research, identifying target audiences, setting goals and objectives, and creating a plan to achieve those goals through the use of various digital marketing channels.

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