Top 10 hacks to grab attention on LinkedIn

Safalta expert Published by: Ishika Jain Updated Sat, 19 Nov 2022 10:25 PM IST

Highlights

LinkedIn accounts for more than 50% of all social media traffic to company websites. It's a fantastic lead generator for your company, therefore if it's not included in the marketing plan, it could impede growth.

The center of the professional world is LinkedIn. Having a huge volume of member-generated material, communication channels, and more than 740 million registered users. Nearly all professionals on Earth are members of LinkedIn, which is the largest professional networking platform in the world. Not surprisingly, there are a lot of pointers regarding how to use LinkedIn more efficiently. Examples include discovering contacts, scheduling posts on LinkedIn, optimizing your profile, and regularly updating your status. Download the ebooks to learn more about it.

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Table of Content:
1) Tell companies that you are available for work:
2) Don't let recruiters view your rivals:
3) Make sure that anyone outside of LinkedIn may see your profile:
4) Increase your SSI score by working hard:
5) Remember that the section of your profile with the greatest impact is your headline:
6) Focus on the remaining elements of your LinkedIn profile's visual center:
7) Personalize the summary of your LinkedIn profile:
8) Make sure the sections are formatted correctly:
9) Add your publications since this is not your résumé for the industry:
10) Make it simple for employers to email you:


10 LinkedIn hacks you need to use now to have a bigger impact


1) Tell companies that you are available for work:
You'll notice a box inquiring if you're available for work when you visit your LinkedIn page. To let recruiters and companies who use LinkedIn recruiter & LinkedIn talent insights know that users want them to find you, you must check this box. This is probably the reason why no employers are contacting you if you aren't getting any job leads. You don't even show up in searches.

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So, select this box and enter your ideal location and the job title user is aiming for. You can select the option to just let hiring managers know users are seeking work if you are concerned about individuals in academics finding out you are looking. Anyone can also find out if you are available for work. LinkedIn will then display a green frame with the words "#opentowork" in it for you.

2) Don't let recruiters view your rivals:
The "People also viewed" feature can be seen in the top right corner of someone else's LinkedIn page. LinkedIn by default displays this part, however, this might be detrimental to you as it gives employers quick access to candidates with similar talents if they visit your profile. When recruiters and employers first access your profile, you don't want them to notice your competitors. Go to "Settings and privacy," select "Site preferences," then click "People also viewed" to disable the feature.

3) Make sure that anyone outside of LinkedIn may see your profile:
Numerous organizations do candidate searches while not logged into LinkedIn. They can either conduct simple web searches or employ their application tracking system software. Nevertheless, they will click on your LinkedIn profile when it appears just at top of their search results. The issue is that LinkedIn's default information is extremely limited for users who are not logged in, and you risk missing out on a great chance. Make sure that your public profile is available to everyone by going to your privacy section. This will guarantee that all employers, whether they found your profile through LinkedIn or not, may view it.

4) Increase your SSI score by working hard:
If you are unfamiliar with the SSI, start by viewing your current score by clicking on this link. A LinkedIn tool called the Social Selling Index (SSI) compares your profile to others in your sector based on how well you did at developing your brand, locating the proper contacts, engaging with insights, and forming relationships. You can receive up to 25 points from each category, for a total of 100 points. The objective is to come as near to 100 as you can. However, bear in mind that if you have few connections, your SSI score may be deceptive, therefore if users want to have a visible profile, you need to have at least one million connections and a high SSI score.

5) Remember that the section of your profile with the greatest impact is your headline:
The keywords in the headline, which is the portion immediately beneath your name, are weighted by LinkedIn 80% more heavily than the keywords there in the rest of the profile. You should therefore make them count. Your title should only contain keywords and very specific details. Begin with the job title you're aiming for, then include any pertinent transferable or technical abilities listed in the job advertisements for this position, and finish with a hobby to ease the conversation.

6) Focus on the remaining elements of your LinkedIn profile's visual center:

Your banner photo, profile picture, and headline are all displayed in the visual center. Because it will be the first element an employer sees when they visit your profile, this area is crucial. It will just be what they're doing in the visual center that will influence their initial reaction and whether or not they scroll down to look at additional sections. We've already spoken about how to write a headline with impact. How then may the effect of the other two factors be increased? Verify that you are dressed professionally in your headshot. Consider your attire to be that of a job interview. The metadata can be read by the LinkedIn algorithm. It can tell if you're smiling if you're gazing just at the camera, if the lighting is decent, if the image is pixelated, or if someone has been clipped out of the picture. So be sure to provide a picture of high quality. Pick a backdrop image that represents the industry or region you would like to work in or that represents your personality. Make sure it is high quality and easy for others to see what you're attempting to display, much like with the profile image.

7) Personalize the summary of your LinkedIn profile:
The summary is the most significant part of your profile after the visual center. It should be written in the first person, contain keywords, and include a hook that sets you apart from the competition. Employers will just read the first sentence before clicking "see more," so pay close attention to it. This statement should be made using the first person and should include the position you are seeking as well as your qualifications for the position. Then, in the first person, create a conversational paragraph of two to three sentences outlining why you would succeed in your desired role. So the employer may learn more about why you're the best fit by clicking "see more." Add bullet points to your first-person account, making sure to include pertinent keywords and discuss your most important accomplishments. Finish your experience with a few first-person phrases, and like we just stated, don't forget to include your email. Take the LinkedIn profile description to the next level by using images and URLs.

8) Make sure the sections are formatted correctly:
All of the areas of your profile should have bullet points outlining your measurable accomplishments and transferable talents, along with URLs and photographs. This covers your volunteer involvement, educational background, and experience in the experience area. Ensure that each prior experience has three bullets added. Don't merely state that you have a Ph.D. in the education area; instead, showcase your accomplishments from graduate school. When you complete the volunteer area on LinkedIn, they love it. As a result, doing so will boost your visibility.

9) Add your publications since this is not your résumé for the industry:
Since this is not your resume for the industry, be sure to list your publications. You are probably aware of the fact that your industry resume shouldn't include a list of academic publications. LinkedIn, though, is a different matter. Users should not only complete but also keep the "Publications" section up to date. Including your publications demonstrates your ability to complete lengthy assignments of a significant magnitude. And you can include more writers, demonstrating your prowess in cross-functional cooperation.

10) Make it simple for employers to email you:

You can only directly send messages to the first relationships on LinkedIn. Therefore, if a potential employer wants to contact you but is not already linked to you, they must send an InMail, which is expensive. Make sure the email address is public in your settings and put it towards the bottom of the summary section to avoid missing out on opportunities because companies can't readily get in touch with you. Make an email just for the job search if you are concerned about spam. You will have benefits over other applicants because of this.

How can I make my LinkedIn updates more noticeable?

To increase exposure, connect with potential "followers," post your content to Groups, and include any co-creators you may have. More importantly, it has been demonstrated that sharing as an individual rather than a business will help increase engagement with your content.

How can I obtain more LinkedIn reactions?

Make connections and engage in regular interaction with them. Use the same hashtags as your contacts when posting on social media. Follow the businesses you wish to interact with through your posts, likes, and comments. Post content that is relevant to your audience, and be sure to mention people and businesses so that they see your posts.

How can I increase activity on LinkedIn in 2022?

Linkless posts stand out if you use them infrequently. Even without a link, posts that contain thought-provoking or inspirational content frequently receive great interaction. Engagement on posts with links is typically 45% greater than on posts without links.

What kind of information on LinkedIn is popular?

LinkedIn is seeking content that rapidly engages its members and is personal. Although your material must be entertaining and useful, how quickly and how often the viewers interact with it—through likes, comments, shares, etc.—is what makes a piece go viral.

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