Top 10 Startup Marketing Case Studies: Definitive Guide

Safalta Expert Published by: Priya Bawa Updated Mon, 14 Nov 2022 12:29 PM IST

Marketing case studies help in growing the business with positive and negative approaches, further, you may know the steps on how to induce digital marketing sectors with your business.

Viperchill: Viperchill is another example of a marketing case study. This marketing case study sample for students is simple to read and comprehend. It explains how an author may develop a squeeze page with 700 leads and have a conversion rate of 64%. This marketing case study with a facility’s actual figures makes it easier to understand.

MarketingSherpa: MarketingSperpa's case study on marketing is quite thorough. It describes how MarketingSperpa assisted natural food in increasing their time by 18%.

Source: Safalta

They aided them in this endeavour of rebuilding their website.
It is one of the best marketing case study samples for students since it includes various graphics and extensive descriptions.

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Growth Hackers: This look at Growth Hackers will appeal to the dissatisfied founder who has reached a growth plateau.

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The firm appears to have plateaued at 90,000 users. After a little focus and only 11 weeks, that number had risen to over 150,000.
  • High Tempo Duration: Experimenting with new growth techniques had slowed, and objectives were not being accomplished. These two issues contributed to a static user growth chart and a corporation that failed to live up to its name. Recognizing this was a significant first step toward establishing a target of three trials every week.
  • Takes a Village: A team of employees from throughout the firm was assembled to help provide experimentation ideas. According to the Hackers, if just one person is in charge of the idea process, the number of experiments to be performed will run out before the required level of development is achieved. Their efforts yielded hundreds of suggestions, which had to be chosen based on potential benefits and ease/speed of execution.
 
New Relic: New Relic is an analytical firm that unveils the darkest secrets of cloud software and applications. From its inception in 2008 to the present, they have amassed 15,400 clients (as of 2020) and monitor over one million websites and one billion (with a b) applications. Startups, Fortune 500 companies, and government organizations are among its clients. Their development has been astounding.
  • Create Salespeople: Early monetization strategies were largely focused on selling to Ruby on Rails engineers rather than huge development businesses. This strategy was unique in that New Relic went after individuals rather than agencies, resulting in popularity among those who would really utilize their product. T-shirts for users and gatherings helped to foster a feeling of community around their fantastic product.
  • Addictive Personality: Because the product is so useful, their consumers get addicted to the insights they acquire from it. This desire for data has resulted in an almost unprecedented negative churn rate. This unusual event occurs as a result of the volume of data generated and the amount of space used up on servers. Talk about progress.

Zapier: Zapier was formed in 2011, therefore it is only a decade old. It allows web applications to "talk" to one another and builds automation between them. With the rise of no-code/low-code companies, Zapier has risen to the top of the list of priorities. Many clones are also entering the market, with a slew of copycat firms springing to compete with Zapier.
  • Its expansion marketing plan, on the other hand, is distinctive: Zapier is well-known for its SEO technique and its organic growth. According to Similar Web, it generates around 5.82 million visits every month, the majority of which are organic searches.
  • Zapier generates unique content by utilizing a long-tail keyword strategy: In 2018, Zapier has over 25K unique pages that were search optimized for this automation For instance, if I enter in automate Google spreadsheets and Hubspot," this is the initial result I receive. A landing page focused on the automation of these two online apps, specifically designed for me. Consider 25K of these unique sites customized to various applications and search queries. Not only that, but they are constantly expanding these sites with new integrations and partners.

Tinder: It is renowned as the app that moved millennial internet dating into an app that was simple to use and comprehend. There will be no more extensive profiles, simply right and left. Aside from its brilliant layout and user experience, we must also consider Tinder's growth.
Tinder, like Airbnb (host and guest), operates when two unique user groups are on the site and expand as a result of the network effect. In this situation, it's both boys and girls, but to build the application, they clearly required beautiful girls already on the app for people to come and join up.
  • Whitney Wolfe, VP of Marketing, and her sorority years: Wolfe had the brilliant notion to approach sorority sisters on the platform. Wolfe used a combination of reference and influencer marketing to gain the girls she was formerly a member of. She planned to do Tinder seminars at several sorority houses. As soon as she finished, she would persuade them to join and then go to the fraternity and get all the males to join. Only with the added advantage that the females were already using the app, the boys needed little convincing to sign up, and this marketing technique quickly paid off as it garnered development. The tactic succeeded, and Tinder quickly became the college dating app of choice.
 
WhatsApp: WhatsApp began as a firm that stuck to its guns and did one thing. This first purpose helped them quickly draw users for the messaging service, but also made them doubt any investment. After some stubborn venture capitalists, the app today has over two billion users and 1 million new users every day.
  • Pricing: WhatsApp is such a low-cost option to other carriers and services in other countries that its worldwide growth is outpacing that of the majority of other well-known companies combined. Pricing to scale is a feature that many entrepreneurs use.
  • Power of Pivot: Most businesses do not achieve success by initially providing their service. WhatsApp began as a way to notify others when you were unavailable via phone. This concept did not take off until the invention of push notifications. This new feature enabled WhatsApp users to instantly notify friends of their location anywhere in the world, giving birth to the concept of a messaging app.
  • Facebook Power: The app was bought by Facebook, which has contributed significantly to its growth. However, due to Facebook's privacy worries, the adjustment is met with suspicion.

Fantasy's "The Met": Fantasy does for the Metropolitan Museum of Art on their case study website. They maintain the interface basic and uncluttered, enabling you to go through their feature-by-feature overhaul of the Met's website. Each part is straightforward, displaying a single aspect of the new website's layout, so that visitors are not overloaded with information and can concentrate on what is most important.
If you prefer to text, you may read the purpose for each feature. Fantasy recognizes that this is all you need to know as a potential consumer. After scrolling down, you'll see a basic "Contact Us" CTA.

Key Takeaways from the Instance Fantasy Case Study:
  •  A fantastic case study does not require a large amount of text. Concentrate on the solution you provided.
  • At the bottom, provide a CTA urging people to contact you.
 
Digitas' "Facing a Hater": Digitas' case study website for Sprite's #ILOVEYOUHATER campaign is simple but conveys the main details about Digitas' work for the iconic soda brand. The page starts with a striking image of 100 people encircling a single individual. That man, it turns out, is Argentina's top "bully," and the people he's confronting are those he's previously bullied.
Scrolling down, it's clear that Digitas put Sprite at the core of their approach, but they went above and above by focusing on actual people. They used the Twitter API to gather data from Tweets that individuals had really posted in order to identify the country's biggest "hater." " That individual turns out to be banned Twitterer @AguanteElCofler"

Key Takeaways from the Digitas Case Study:
  • If you created a video for your customer, make sure to use the most powerful screenshot as the headline.
  • Don't be reluctant to share specifics on how you assisted your customer in achieving their objectives, including the instruments you used.
Bit.ly: Bit.ly is a great example of a marketing case study for students that are using a standard framework. It was a basic PDF paper that had numerous portions of the marketing case study with solutions discussing how Vissla assisted them in improving their omnichannel marketing with Bit.ly.
Vissla gained more control over its social media marketing networks. It aided them in successfully improving the material they shared. This marketing case study demonstrates how design can be used to make content more understandable.
 

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